Content strategist vs social media strategist

The differences between content strategists and social media strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content strategist, becoming a social media strategist takes usually requires 1-2 years. Additionally, a content strategist has an average salary of $93,672, which is higher than the $62,339 average annual salary of a social media strategist.

The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for a social media strategist are instagram, digital marketing, and twitter.

Content strategist vs social media strategist overview

	Content Strategist	Social Media Strategist
Yearly salary	$93,672	$62,339
Hourly rate	$45.03	$29.97
Growth rate	13%	10%
Number of jobs	14,660	43,791
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 81%
Average age	37	44
Years of experience	4	2

What does a content strategist do?

A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.

What does a social media strategist do?

A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.

Content strategist vs social media strategist salary

Content strategists and social media strategists have different pay scales, as shown below.

	Content Strategist	Social Media Strategist
Average salary	$93,672	$62,339
Salary range	Between $67,000 And $129,000	Between $41,000 And $94,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	Utah
Best paying company	Meta	Google
Best paying industry	Technology	Technology

Differences between content strategist and social media strategist education

There are a few differences between a content strategist and a social media strategist in terms of educational background:

	Content Strategist	Social Media Strategist
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 81%
Most common major	English	Communication
Most common college	Northwestern University	Northwestern University

Content strategist vs social media strategist demographics

Here are the differences between content strategists' and social media strategists' demographics:

	Content Strategist	Social Media Strategist
Average age	37	44
Gender ratio	Male, 44.3% Female, 55.7%	Male, 39.1% Female, 60.9%
Race ratio	Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	9%	11%

Differences between content strategist and social media strategist duties and responsibilities

Content strategist example responsibilities.

Manage paid, earn and own content distribution channels including PPC, SEO and SEM.
Manage assets of the major film studios using proprietary CMS technology to monitor copyright material on YouTube.
Manage content-strategy and copywriting engagements for a global interactive ad agency.
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Leverage analytics to increase marketing ROI and provide leadership with marketing effectiveness reports.
Implement new strategies for PPC & SEO campaigns.

Social media strategist example responsibilities.

Manage social media and content creation for Instagram account of 23k+ followers.
Manage all social agency and vendor relationships, including Facebook, LinkedIn, YouTube.
Create, curate, and manage all publish content, including blog posts, website copywriting and design social media images.
Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
Develop creative marketing campaigns to engage current and alumni volunteers including photo and video contests on Facebook.
Crowd source using Facebook, Google and LinkedIn ads.

Content strategist vs social media strategist skills

Common content strategist skills

Content Strategy, 14%
Digital Marketing, 10%
Digital Content, 6%
User Experience, 5%
Content Marketing, 4%
Content Creation, 3%

Common social media strategist skills

Instagram, 7%
Digital Marketing, 7%
Twitter, 6%
Social Media Marketing, 6%
Social Platforms, 4%
Linkedin, 4%

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Content Strategist
Content Strategist vs Social Media Strategist

Updated January 8, 2025

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