Content strategist demographics and statistics in the US
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Content strategist demographics by:
Content strategist gender statistics
55.7% of content strategists are women and 44.3% of content strategists are men.
- Female, 55.7%
- Male, 44.3%
Content strategist gender ratio
| Gender | Percentages |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
Content strategist gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$92,725
Female income
$88,888
Content strategist gender ratio over time
This data breaks down the percentage of men and women in content strategist positions over time. Currently, 55.7% of content strategists are female.
Content strategist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 42.47% | 57.53% |
| 2011 | 41.20% | 58.80% |
| 2012 | 44.82% | 55.18% |
| 2013 | 44.96% | 55.04% |
| 2014 | 44.25% | 55.75% |
| 2015 | 42.00% | 58.00% |
| 2016 | 42.87% | 57.13% |
| 2017 | 42.41% | 57.59% |
| 2018 | 40.53% | 59.47% |
| 2019 | 43.90% | 56.10% |
| 2020 | 44.77% | 55.23% |
| 2021 | 44.31% | 55.69% |
Content strategist related jobs gender ratio
We compared content strategists with similar job titles to see how gender ratios vary. As you can see, dell certified systems expert and software applications architect have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Informatics Nurse Specialist | 13% | 87% |
| Clinical Support Specialist | 22% | 78% |
| Clinic Administrator | 23% | 77% |
| Content Strategist | 44% | 56% |
| Senior Data Center Engineer | 98% | 2% |
| Software Applications Architect | 98% | 2% |
| Dell Certified Systems Expert | 99% | 1% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Content strategist demographics by race
The most common ethnicity among content strategists is White, which makes up 61.7% of all content strategists. Comparatively, 13.3% of content strategists are Hispanic or Latino and 10.6% of content strategists are Asian.
- White, 61.7%
- Hispanic or Latino, 13.3%
- Asian, 10.6%
- Black or African American, 7.2%
- Unknown, 6.7%
- American Indian and Alaska Native, 0.5%
Content strategist race
| Content strategist race | Percentages |
|---|---|
| White | 61.7% |
| Hispanic or Latino | 13.3% |
| Asian | 10.6% |
| Black or African American | 7.2% |
| Unknown | 6.7% |
| American Indian and Alaska Native | 0.5% |
Content strategist race and ethnicity over time
See how content strategist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Content strategist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.19% | 5.23% | 8.55% | 8.27% |
| 2011 | 73.10% | 4.98% | 8.99% | 9.71% |
| 2012 | 72.86% | 6.24% | 8.42% | 9.17% |
| 2013 | 73.27% | 6.79% | 8.01% | 8.78% |
| 2014 | 72.68% | 6.39% | 8.45% | 9.40% |
| 2015 | 70.52% | 6.26% | 9.41% | 9.98% |
| 2016 | 70.31% | 5.63% | 10.04% | 10.62% |
| 2017 | 69.31% | 5.93% | 10.07% | 11.39% |
| 2018 | 68.71% | 6.85% | 8.80% | 11.56% |
| 2019 | 67.41% | 6.63% | 10.22% | 12.50% |
| 2020 | 63.66% | 6.42% | 9.73% | 13.55% |
| 2021 | 61.67% | 7.19% | 10.65% | 13.34% |
Content strategist wage gap by race
According to our data, asian content strategists have the highest average salary compared to other ethnicities. Hispanic or latino content strategists have the lowest average salary at $89,132.
| Ethnicity | Salary |
|---|---|
| Unknown | $89,864 |
| White | $94,082 |
| Black or African American | $92,385 |
| Asian | $98,460 |
| Hispanic or Latino | $89,132 |
Average content strategist age
See how the average age of content strategists varies based on ethnicity and gender.
Male
Female
Content strategist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 35.5 | 33 |
| White | 36 | 37 |
| Black or African American | 32 | 33.5 |
| Asian | 34 | 32 |
| Hispanic or Latino | 35.5 | 31.5 |
Content strategist age breakdown
The average age of content strategists is 30-40 years years old, representing 43% of the content strategist population.
Content strategist age breakdown
| Content Strategist Years | Percentages |
|---|---|
| 40+ years | 34% |
| 30-40 years | 43% |
| 20-30 years | 23% |
Content strategist educational attainment
The most common degree for content strategists is bachelor's degree, with 79% of content strategists earning that degree. The second and third most common degree levels are master's degree degree at 15% and master's degree degree at 3%.
- Bachelor's, 79%
- Master's, 15%
- Associate, 3%
- Doctorate, 1%
- Other Degrees, 2%
Content strategists by degree level
| Content strategist degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Master's | 15% |
| Associate | 3% |
| Doctorate | 1% |
| Other Degrees | 2% |
Content strategist jobs you might like
Content strategist wage gap by degree level
According to the data, content strategists with a Master's degree earn more than those without, at $101,596 annually. With a Bachelor's degree, content strategists earn a median annual income of $95,601 compared to $90,730 for content strategists with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $101,596 |
| Bachelor's Degree | $95,601 |
| Some College/ Associate Degree | $90,730 |
Content strategist employment statistics
Most content strategists work for a private in the media industry.
Company size where content strategists work
Below, you can see the size of companies where content strategists work.
Content strategist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 28% |
Content strategist jobs by company type
Employees with the content strategist job title have their preferences when it comes to working for a company. For instance, most content strategists prefer to work at private companies over public companies.
Content strategist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 9% |
| Public | 32% |
| Private | 57% |
| Government | 1% |
Content strategist jobs by industry
The most common industries for content strategists are media, technology and professional.
Content strategist industry statistics
| Industry | Percentages |
|---|---|
| Media | 16% |
| Fortune 500 | 15% |
| Technology | 13% |
| Professional | 10% |
| Finance | 8% |
| Education | 7% |
| Internet | 6% |
| Start-up | 5% |
| Manufacturing | 3% |
| Health Care | 3% |
| Retail | 3% |
| Insurance | 3% |
| Hospitality | 2% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Telecommunication | 1% |
| Non Profits | 1% |
Content strategist turnover and employment statistics
Content strategist unemployment rate over time
The unemployment rate for content strategists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Content strategist unemployment rate by year
| Year | Content strategist unemployment rate |
|---|---|
| 2010 | 6.83% |
| 2011 | 6.20% |
| 2012 | 4.69% |
| 2013 | 5.98% |
| 2014 | 4.44% |
| 2015 | 5.01% |
| 2016 | 3.71% |
| 2017 | 4.10% |
| 2018 | 3.35% |
| 2019 | 3.70% |
| 2020 | 6.13% |
| 2021 | 5.15% |
Average content strategist tenure
The average content strategist stays at their job for 1-2 years, based on the 1,659 content strategists resumes in Zippia's database.
Content strategist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 28% |
| 3-4 years | 10% |
| 5-7 years | 22% |
| 8-10 years | 7% |
| 11+ years | 8% |
Content strategist LGBT ratio compared to similar jobs
Review the percent of content strategists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Telecommunications Specialist | 7.31% | 2,630 |
| Architect & Project Lead | 8.46% | 280,115 |
| Information Assurance | 8.59% | 83,994 |
| Operating Systems Specialist | 9.03% | 118,819 |
| Content Strategist | 9.45% | - |
| Test Specialist | 10.54% | 58,423 |
| Senior Help Desk | 10.88% | 27,353 |
Similar content strategist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Telecommunications Specialist | 7.31% | 2,630 |
| Architect & Project Lead | 8.46% | 280,115 |
| Information Assurance | 8.59% | 83,994 |
| Operating Systems Specialist | 9.03% | 118,819 |
| Test Specialist | 10.54% | 58,423 |
| Senior Help Desk | 10.88% | 27,353 |
Foreign languages spoken by content strategists
The most common foreign language among content strategists is Spanish at 43.7%. The second-most popular foreign language spoken is French at 21.8% and Italian is the third-most popular at 9.2%.
- Spanish, 43.7%
- French, 21.8%
- Italian, 9.2%
- German, 5.7%
- Portuguese, 4.6%
- Other, 15.0%
Content strategist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 43.7% |
| French | 21.8% |
| Italian | 9.2% |
| German | 5.7% |
| Portuguese | 4.6% |
| Other | 15.0% |
