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Content strategist salary
Average content strategist salary
$93,672
Average Content Strategist Salary
The average content strategist salary in the United States is approximately $93,672 per year. This figure varies significantly based on several factors, including geographic location, industry, and level of experience. For instance, content strategists in high-demand areas or industries may earn considerably more.
Salary Variations
Entry-level content strategists typically earn lower salaries, while those with extensive experience and specialized skills command higher pay. Additionally, salaries can differ across states. For example, content strategists in states like California and New York report some of the highest earnings, reflecting the cost of living and demand for digital marketing expertise.
Industry Opportunities
Industries such as technology, finance, and healthcare offer lucrative opportunities for content strategists. These sectors often require comprehensive content strategies to effectively engage their audiences. By understanding the salary landscape, you can strategically position yourself for roles that align with your career goals.
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Where can a Content Strategist earn more?
Content strategist salary estimates from across the web
Average content strategist salary by state
The average content strategist salary in California, New Jersey, and Washington are the highest in the U.S. The lowest average content strategist salary states are Arkansas, Kentucky, and Tennessee.
- State view
- County view
Highest paying states for content strategists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $109,326 | $52.56 |
| 2 | New Jersey | $111,292 | $53.51 |
| 3 | California | $111,401 | $53.56 |
| 4 | Connecticut | $105,974 | $50.95 |
| 5 | New Hampshire | $104,473 | $50.23 |
| 6 | Utah | $92,110 | $44.28 |
| 7 | Ohio | $101,250 | $48.68 |
| 8 | Vermont | $92,355 | $44.40 |
| 9 | Rhode Island | $88,679 | $42.63 |
| 10 | Michigan | $90,668 | $43.59 |
| 11 | Massachusetts | $91,883 | $44.17 |
| 12 | Pennsylvania | $88,641 | $42.62 |
| 13 | Minnesota | $90,441 | $43.48 |
| 14 | Arizona | $92,733 | $44.58 |
| 15 | Oregon | $90,884 | $43.69 |
| 16 | Nevada | $89,354 | $42.96 |
| 17 | Maine | $92,769 | $44.60 |
| 18 | New York | $90,250 | $43.39 |
| 19 | Idaho | $88,793 | $42.69 |
| 20 | District of Columbia | $88,517 | $42.56 |
| 21 | Delaware | $90,664 | $43.59 |
| 22 | Georgia | $86,773 | $41.72 |
| 23 | Alabama | $88,911 | $42.75 |
| 24 | West Virginia | $87,996 | $42.31 |
| 25 | Illinois | $86,220 | $41.45 |
| 26 | North Dakota | $85,888 | $41.29 |
| 27 | Virginia | $86,342 | $41.51 |
| 28 | Montana | $84,613 | $40.68 |
| 29 | Indiana | $85,738 | $41.22 |
| 30 | Maryland | $86,297 | $41.49 |
| 31 | Iowa | $82,859 | $39.84 |
| 32 | Wisconsin | $83,243 | $40.02 |
| 33 | Oklahoma | $84,883 | $40.81 |
| 34 | Missouri | $83,017 | $39.91 |
| 35 | Texas | $80,073 | $38.50 |
| 36 | North Carolina | $79,688 | $38.31 |
| 37 | Kansas | $81,948 | $39.40 |
| 38 | Nebraska | $79,232 | $38.09 |
| 39 | Colorado | $80,038 | $38.48 |
| 40 | South Dakota | $78,855 | $37.91 |
| 41 | Alaska | $79,821 | $38.38 |
| 42 | Arkansas | $77,258 | $37.14 |
| 43 | Tennessee | $76,586 | $36.82 |
| 44 | New Mexico | $80,061 | $38.49 |
| 45 | Wyoming | $79,588 | $38.26 |
| 46 | South Carolina | $79,340 | $38.14 |
| 47 | Kentucky | $76,926 | $36.98 |
| 48 | Louisiana | $78,051 | $37.52 |
| 49 | Florida | $69,950 | $33.63 |
| 50 | Hawaii | $57,191 | $27.50 |
| 51 | Mississippi | $75,894 | $36.49 |
Highest paying cities for content strategists
The highest-paying cities for content strategists are San Francisco, CA, Seattle, WA, and Hartford, CT.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $123,928 | $59.58 |
| 2 | Seattle, WA | $110,252 | $53.01 |
| 3 | Hartford, CT | $105,889 | $50.91 |
| 4 | Columbus, OH | $101,004 | $48.56 |
| 5 | Portland, ME | $93,326 | $44.87 |
| 6 | Phoenix, AZ | $93,121 | $44.77 |
| 7 | Salt Lake City, UT | $92,031 | $44.25 |
| 8 | Boston, MA | $91,841 | $44.15 |
| 9 | Portland, OR | $91,048 | $43.77 |
| 10 | Detroit, MI | $90,915 | $43.71 |
| 11 | Saint Paul, MN | $90,543 | $43.53 |
| 12 | New York, NY | $90,325 | $43.43 |
| 13 | Birmingham, AL | $89,771 | $43.16 |
| 14 | Philadelphia, PA | $88,889 | $42.74 |
| 15 | Providence, RI | $88,740 | $42.66 |
| 16 | Washington, DC | $88,556 | $42.58 |
| 17 | Las Vegas, NV | $87,956 | $42.29 |
| 18 | McLean, VA | $87,422 | $42.03 |
| 19 | Atlanta, GA | $87,244 | $41.94 |
| 20 | Chicago, IL | $86,538 | $41.60 |
Content strategist salary details
A content strategist's salary ranges from $67,000 a year at the 10th percentile to $129,000 at the 90th percentile.
What is a content strategist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $129,000 | $10,750 | $62 |
| 75th Percentile | $111,000 | $9,250 | $53 |
| Average | $93,672 | $7,806 | $45 |
| 25th Percentile | $78,000 | $6,500 | $38 |
| 10th Percentile | $67,000 | $5,583 | $32 |
Highest paying content strategist jobs
The highest paying types of content strategists are senior java developer, strategist, and senior web developer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Java/J2ee Developer | $90,995 | $7,583 | $43.75 | 237,912 |
| Java Developer | $88,475 | $7,373 | $42.54 | 147,521 |
| Web Developer | $78,975 | $6,581 | $37.97 | 227,881 |
| NET Developer | $88,984 | $7,415 | $42.78 | 236,690 |
| Web Design/Development | $69,901 | $5,825 | $33.61 | 184,573 |
| Webmaster | $62,413 | $5,201 | $30.01 | 20,084 |
Top companies hiring content strategists now:
Which companies pay content strategists the most?
Content strategist salaries at Meta and Coursera are the highest-paying according to our most recent salary estimates. In addition, the average content strategist salary at companies like Google and Apple are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $135,333 | $65.06 |
| 2 | Coursera | $128,920 | $61.98 |
| 3 | $127,919 | $61.50 | |
| 4 | Apple | $126,936 | $61.03 |
| 5 | DoorDash | $115,211 | $55.39 |
| 6 | First Republic Bank | $113,845 | $54.73 |
| 7 | MongoDB | $113,427 | $54.53 |
| 8 | Barclays | $112,471 | $54.07 |
| 9 | Sonos | $112,123 | $53.91 |
| 10 | SoCalGas | $111,770 | $53.74 |
| 11 | ByteDance | $109,933 | $52.85 |
| 12 | Workday | $109,456 | $52.62 |
| 13 | Invesco | $106,872 | $51.38 |
| 14 | ServiceNow | $106,533 | $51.22 |
| 15 | Box | $106,119 | $51.02 |
| 16 | Q2ebanking | $105,200 | $50.58 |
| 17 | Intel | $104,717 | $50.34 |
| 18 | Adobe | $103,050 | $49.54 |
| 19 | Lyft | $103,005 | $49.52 |
| 20 | General Motors | $102,959 | $49.50 |
Wage gap by gender, race and education
Content Strategist salary by industry
The average content strategist salary varies across industries:
- The average content strategist salary in the technology industry is $108,505, the highest of any industry.
- The average content strategist salary in the finance industry is $107,247.
- Content strategists in the professional industry earn an average salary of $81,628, the lowest of any industry.
Highest paying industries for content strategists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $108,505 | $52.17 |
| 2 | Start-up | $107,247 | $51.56 |
| 3 | Finance | $101,488 | $48.79 |
| 4 | Hospitality | $88,608 | $42.60 |
| 5 | Media | $82,910 | $39.86 |
| 6 | Professional | $81,628 | $39.24 |
High paying content strategist jobs
Content strategist salary trends
The average content strategist salary has risen by $15,218 over the last ten years. In 2014, the average content strategist earned $78,454 annually, but today, they earn $93,672 a year. That works out to a 11% change in pay for content strategists over the last decade.
Compare content strategist salaries for cities or states with the national average over time.
Average content strategist salary over time
Compare content strategist salaries for individual cities or states with the national average.
Content strategist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $93,700 | $45.03 | +3.3% |
| 2024 | $90,600 | $43.55 | +2.3% |
| 2023 | $88,500 | $42.56 | +2.1% |
| 2022 | $86,700 | $41.68 | +2.7% |
| 2021 | $84,300 | $40.54 | +1.8% |
Recently added content strategist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Northwestern Mutual | Lead Content Strategist | Milwaukee, WI | 06/30/2025 | $92,750 |
| Nintendo | Principal Content Strategist (Consumer Service) | Redmond, WA | 06/29/2025 | $117,400 |
| Informa Group Plc | Associate Content Strategist | Ione, WA | 06/29/2025 | $60,000 |
| Focuskpi | Copywriter/Content Strategist (Marketing/Creative/Product Design) | San Francisco, CA | 06/28/2025 | $135,655 |
| at&T | Senior Content Strategist | Dallas, TX | 06/27/2025 | $105,600 |
| Lucas Museum of Narrative Art | Digital Content Strategist | Los Angeles, CA | 06/27/2025 | $67,600 |
| Circa-IPG Dxtra | Senior Content Strategist | Seattle, WA | 06/27/2025 | $84,000 |
| Insight Global | Content Strategist | West Hollywood, CA | 06/27/2025 | $70,000 |
| Weber Shandwick | Senior Content Strategist | Seattle, WA | 06/26/2025 | $84,000 |
| Weber Shandwick | Senior Content Strategist | Los Angeles, CA | 06/26/2025 | $125,000 |
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