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What is a content writer and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Evan Schulte,
Gayle Rogers
introduction image

A content writer creates written content for various mediums such as websites, and social media. Their job is to communicate an organization's message to its audience through engaging and informative content. Content writers analyze information to ensure that they produce accurate content. They also work closely with other professionals, such as editors and marketers, to develop effective content strategies. The role requires excellent writing skills, creativity, attention to detail, and the ability to adapt to different formats.

What general advice would you give to a content writer?

Evan Schulte

Assistant Professor, English as a Second Language, Colorado Mountain College

Graduating with a degree in English and Literature gives the graduate an excellent opportunity to teach online. I would recommend getting TEFL or TESOL certified. It is a great chance to gain teaching experience, and there is always the option to teach abroad when the pandemic lets up.
ScoreContent WriterUS Average
Salary
4.6

Avg. Salary $58,918

Avg. Salary $59,228

Stability level
6.2

Growth rate 4%

Growth rate 0.3%

Diversity
6.7
Race

American Indian and Alaska Native 0.36%

Asian 4.99%

Black or African American 6.04%

Hispanic or Latino 7.76%

Unknown 5.62%

White 75.23%

Gender

female 60.24%

male 39.76%

Age - 41
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 41
Stress level
6.2

Stress level is manageable

7.1 - high

Complexity level
8.5

Complexity level is advanced

7 - challenging

Work life balance
5.5

Work life balance is fair

6.4 - fair

What are the pros and cons of being a content writer?

Pros

  • Remote work is often an option

  • Exposure to different industries and topics

  • Opportunity for growth and advancement

  • Ability to work with various clients and businesses

  • Constantly learning and staying up-to-date with industry trends

Cons

  • Difficulty in finding consistent work

  • Monotonous work at times

  • Can be isolating and lack human interaction

  • Low pay rates for beginners or in certain niches

  • Difficulty in standing out from other content writers

Content writer career paths

Key steps to become a content writer

  1. Explore content writer education requirements

    Most common content writer degrees

    Bachelor's

    77.0 %

    Master's

    12.3 %

    Associate

    6.2 %
  2. Start to develop specific content writer skills

    SkillsPercentages
    Digital Marketing9.70%
    WordPress9.29%
    Web Content6.49%
    Blog Posts5.82%
    Digital Content3.33%
  3. Complete relevant content writer training and internships

    Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New content writers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a content writer based on U.S. Bureau of Labor Statistics data and data from real content writer resumes.
  4. Research content writer duties and responsibilities

    • Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
    • Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
    • Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
    • Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
  5. Prepare your content writer resume

    When your background is strong enough, you can start writing your content writer resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a content writer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable content writer resume templates

    Build a professional content writer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your content writer resume.
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  6. Apply for content writer jobs

    Now it's time to start searching for a content writer job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first content writer job

Gayle Morris

Content Writer, The Chocolate Letter

I became a full-time freelance writer in 2009. It was something I wanted since I was 14 and now I get to do what I love and I love what I do. I started work as a nurse and then a nurse practitioner, so most of the content I write is in the health and wellness field.

I've found that freelance work ebbs and flows. When I'm busy, I might work 10 hours a day. But there are times when the work slows considerably. You have to be comfortable with the uncertainty of the work cycle and be willing to work through the lean years to gain the knowledge, experience, and expertise you need.

When I started as a freelance writer, I was married. I worked part-time as a freelance writer and part-time as a nurse. Within a couple of years, I was a full-time writer and a single mom with four children who depended on me. It is amazing what you can accomplish when your back is against the wall!

For me, the hardest part of freelance work is client acquisition. I tend to answer job postings instead of approaching potential clients in my field. Despite being a freelance writer for over 15 years, client acquisition is still something I need to learn to do well.

Average content writer salary

The average content writer salary in the United States is $58,918 per year or $28 per hour. Content writer salaries range between $40,000 and $84,000 per year.

Average content writer salary
$58,918 Yearly
$28.33 hourly

What am I worth?

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How do content writers rate their job?

-/5

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Content writer reviews

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A zippia user wrote a review on Jun 2020
Pros

I love hearing stories from other sources.

Cons

people not providing accurate information


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A zippia user wrote a review on Jul 2019
Pros

I learned to read and write at an early age and have avidly pursued it since. Beside school publications and assignments, I've sought out numerous outlets for my love of writing, from features and sports writer for my local weekly news paper, to AP stringer for election coverage, to a Pohlad family internship at one of southeastern Minnesota's most respected dailies.

Cons

Unexpected deadlines, I guess, although it sometimes seems I do my sharpest writing in those pressured situations.


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A zippia user wrote a review on May 2019
Pros

I love content and marketing overall. As a former journalist turned marketer, I love connecting with audiences and catering to what their interests may be, whether they know it or not yet. As a content director, I get involved in various departments like business development, finance, presidental level and others. Normally, most expect to only be involved in marketing efforts, but that simply isn't true.

Cons

I do think that depending on where you are employed some companies are not accustomed as to how involved a content department should be. Oftentimes it's either completely dead or pure chaos with workload. I think content director should be given larger authorities, teams and say regarding strategy. Oftentimes, they are overlooked due to old-school employees assuming they're glorified proofreaders or the grammar people.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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