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A content writer creates topic-specific content for both online platforms and print publications. This content includes articles, blog posts, e-books, podcasts, reviews, product descriptions, and social media posts. They do this by conducting thorough research on topics and using their creativity to generate new ideas for content. They are also involved in editing and proofreading the works of other creatives before publication to make sure they align with the client or business objectives.

A content writer works very closely with public relations personnel, marketing personnel, website designers, and executives to deliver client expectations. He/She or she should be well-versed with search engine optimization (SEO), should have good spelling and grammar, and should be creative. They should also have excellent writing skills, communication skills, attention to detail, and interpersonal skills.

Content writers working in a corporate entity usually work 40 hours a week Monday to Friday from 9 to 5. A huge percentage of them are freelance writers, and they get to set their own working hours depending on the workload they are handling.

There is more than meets the eye when it comes to being a content writer. For example, did you know that they make an average of $29.03 an hour? That's $60,383 a year!

Between 2018 and 2028, the career is expected to grow 0% and produce -100 job opportunities across the U.S.

What Does a Content Writer Do

There are certain skills that many content writers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed social perceptiveness, customer-service skills and creativity.

Learn more about what a Content Writer does

How To Become a Content Writer

If you're interested in becoming a content writer, one of the first things to consider is how much education you need. We've determined that 77.0% of content writers have a bachelor's degree. In terms of higher education levels, we found that 12.3% of content writers have master's degrees. Even though most content writers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a content writer. When we researched the most common majors for a content writer, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on content writer resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a content writer. In fact, many content writer jobs require experience in a role such as internship. Meanwhile, many content writers also have previous career experience in roles such as writer and editor or editor.

Content Writer Career Paths

Average Salary for a Content Writer

Content Writers in America make an average salary of $60,383 per year or $29 per hour. The top 10 percent makes over $83,000 per year, while the bottom 10 percent under $43,000 per year.
Average Content Writer Salary
$60,383 Yearly
$29.03 hourly
$43,000
10 %
$60,000
Median
$83,000
90 %

What Am I Worth?

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Content Writer Education

Content Writer Majors

26.2 %
11.7 %

Content Writer Degrees

Bachelors

77.0 %

Masters

12.3 %

Associate

6.2 %

Top Colleges for Content Writers

1. Massachusetts Institute of Technology

Cambridge, MA • Private

In-State Tuition
$51,832
Enrollment
4,550

2. Harvard University

Cambridge, MA • Private

In-State Tuition
$50,420
Enrollment
7,582

3. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

4. Columbia University in the City of New York

New York, NY • Private

In-State Tuition
$59,430
Enrollment
8,216

5. University of California, Berkeley

Berkeley, CA • Private

In-State Tuition
$14,184
Enrollment
30,845

6. University of North Carolina at Chapel Hill

Chapel Hill, NC • Private

In-State Tuition
$8,987
Enrollment
18,946

7. California Polytechnic State University-San Luis Obispo

San Luis Obispo, CA • Private

In-State Tuition
$9,816
Enrollment
21,047

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. Emory University

Atlanta, GA • Private

In-State Tuition
$51,306
Enrollment
6,975

10. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

Top Skills For a Content Writer

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 19.0% of content writers listed content marketing on their resume, but soft skills such as social perceptiveness and customer-service skills are important as well.

Choose From 10+ Customizable Content Writer Resume templates

Zippia allows you to choose from different easy-to-use Content Writer templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Content Writer resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Content Writer Demographics

Content Writer Gender Distribution

Female
Female
60%
Male
Male
40%

After extensive research and analysis, Zippia's data science team found that:

  • Among content writers, 60.2% of them are women, while 39.8% are men.

  • The most common race/ethnicity among content writers is White, which makes up 79.1% of all content writers.

  • The most common foreign language among content writers is Spanish at 43.4%.

Online Courses For Content Writer That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
Content is King: Writing Killer Content for Web & Marketing
udemy
4.3
(1,221)

Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. Develop Content Ideas for Marketing...

Complete Web Content Writing Masterclass+Power words eBook
udemy
4.6
(1,828)

Copy / Content writing & editing, blogging, marketing and strategy, SEO keyword research etc. Key to Digital Marketing...

Content Writing Secrets: Complete Guide to Content Marketing
udemy
4
(476)

Develop your content writing skills and learn content marketing today. Build your content strategy and get more traffic...

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Best States For a Content Writer

Some places are better than others when it comes to starting a career as a content writer. The best states for people in this position are Nevada, Utah, California, and Alaska. Content writers make the most in Nevada with an average salary of $78,137. Whereas in Utah and California, they would average $76,807 and $75,977, respectively. While content writers would only make an average of $73,578 in Alaska, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Utah

Total Content Writer Jobs:
165
Highest 10% Earn:
$108,000
Location Quotient:
1.27 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Nevada

Total Content Writer Jobs:
93
Highest 10% Earn:
$113,000
Location Quotient:
1.1 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Oregon

Total Content Writer Jobs:
260
Highest 10% Earn:
$101,000
Location Quotient:
1.55 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Content Writers

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Top Content Writer Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ content writers and discovered their number of content writer opportunities and average salary. Through our research, we concluded that Brafton was the best, especially with an average salary of $60,383. Grand Furniture follows up with an average salary of $65,455, and then comes Textbroker with an average of $60,383. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a content writer. The employers include Salesforce, Massachusetts Institute of Technology, and Atlassian

Most Common Employers For Content Writer

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Microsoft$141,743$68.1527
2Intuit$86,263$41.478
3VMware$81,478$39.176
4SEO.com$70,827$34.0530
5Independent Contractor$69,944$33.6310
6Yahoo$68,255$32.819
7Imagine IT$67,661$32.537
8Leaf Group$66,828$32.1329
9Study.com$66,684$32.0615
10Law Blog$66,676$32.066

Content Writer Videos

Becoming a Content Writer FAQs

How do I start content writing?

To start content writing, begin looking for writing jobs on platforms like Upwork and create a portfolio of professional written works.

To show employers that you have the ability and versatility, you need to write engaging and error-free pieces. According to the website Content Writers, some beginning content writers usually start off with product reviews, how-tos, and lifestyle information.

Is content writing a good job?

Yes, content writing is a good job if you enjoy flexibility and variety in your tasks.

Content writers often craft various kinds of writings for different purposes, usually producing high-quality writings within a short amount of time. Depending on the business, you could be writing social media posts or a long article. If you like being able to do different kinds of writings, then content writing could be a good job.

What do you need to be a content writer?

To be a content writer, you generally need to have versatility and good research skills. At a minimum, you should have a solid understanding of what makes writing readable such as having good grammar and punctuation. Many writers generally have a degree in English or journalism to boost their prospects.

What exactly is content writing?

Content writing is writing copy to be used for advertising, promoting, or informing the audience.

Businesses typically ask content writers to create a variety of writings from blog posts, press releases to social media posts. Often, the content writer sets the tone of the website and business by having a knowledgeable and unique voice that is consistent across their social media and platforms.

What skills does a content writer need?

The skills that a content writer needs are writing, research, and versatility. At a minimum, you should have a solid understanding of what makes writing readable such as having good grammar and punctuation. Many writers generally have a degree in English or journalism to boost their prospects.

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