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The differences between content writers and content specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a content writer, becoming a content specialist takes usually requires 4-6 years. Additionally, a content specialist has an average salary of $66,018, which is higher than the $58,918 average annual salary of a content writer.
The top three skills for a content writer include digital marketing, wordpress and web content. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Content Writer | Content Specialist | |
| Yearly salary | $58,918 | $66,018 |
| Hourly rate | $28.33 | $31.74 |
| Growth rate | 4% | 19% |
| Number of jobs | 19,621 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Content writers and content specialists have different pay scales, as shown below.
| Content Writer | Content Specialist | |
| Average salary | $58,918 | $66,018 |
| Salary range | Between $40,000 And $84,000 | Between $52,000 And $83,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Cisco | Meta |
| Best paying industry | Finance | Health Care |
There are a few differences between a content writer and a content specialist in terms of educational background:
| Content Writer | Content Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | English | Communication |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between content writers' and content specialists' demographics:
| Content Writer | Content Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 39.8% Female, 60.2% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |