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The differences between content writers and junior copywriters can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a content writer and a junior copywriter. Additionally, a junior copywriter has an average salary of $60,652, which is higher than the $58,918 average annual salary of a content writer.
The top three skills for a content writer include digital marketing, wordpress and web content. The most important skills for a junior copywriter are digital marketing, copywriting, and SEO.
| Content Writer | Junior Copywriter | |
| Yearly salary | $58,918 | $60,652 |
| Hourly rate | $28.33 | $29.16 |
| Growth rate | 4% | 4% |
| Number of jobs | 19,621 | 12,091 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 85% |
| Average age | 42 | 42 |
| Years of experience | 2 | 2 |
The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.
A junior copywriter specializes in producing informative content on various subjects. Their responsibilities depend on their industry or place of employment. Still, they typically revolve around following directives, conducting research and fact-checking procedures, proofreading content, submitting written materials to an editor or manager on time, and performing corrective measures as recommended. There are also instances when one must coordinate with graphic designers, utilize search engine optimization or SEO, and even update databases, all while adhering to the company's policies and regulations.
Content writers and junior copywriters have different pay scales, as shown below.
| Content Writer | Junior Copywriter | |
| Average salary | $58,918 | $60,652 |
| Salary range | Between $40,000 And $84,000 | Between $39,000 And $92,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Cisco | Apple |
| Best paying industry | Finance | Professional |
There are a few differences between a content writer and a junior copywriter in terms of educational background:
| Content Writer | Junior Copywriter | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 85% |
| Most common major | English | English |
| Most common college | Massachusetts Institute of Technology | Massachusetts Institute of Technology |
Here are the differences between content writers' and junior copywriters' demographics:
| Content Writer | Junior Copywriter | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.8% Female, 60.2% | Male, 54.4% Female, 45.6% |
| Race ratio | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4% | Black or African American, 6.2% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |