Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for content writers in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:
- There are over 6,231 content writers currently employed in the United States.
- 60.2% of all content writers are women, while 39.8% are men.
- The average age of an employed content writer is 42 years old.
- The most common ethnicity of content writers is White (75.2%), followed by Hispanic or Latino (7.8%), Black or African American (6.0%) and Unknown (5.6%).
- Content writers are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $78,744, the highest in the US.
- In 2021, women earned 96% of what men earned.
- Massachusetts is the best state for content writers to live.
- Content writers are 68% more likely to work at private companies in comparison to public companies.
Content Writer Statistics By Gender
60.2% of content writers are women and 39.8% of content writers are men.
- Female, 60.2%
- Male, 39.8%
Content Writers By Gender
| Gender | Percentages |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
Gender Pay Gap For Content Writer
Women Earn 96ยข For Every $1 Earned By Men
Content Writer Gender Over Time
This data shows how men and women predominate in the content writer position over time.
Content Writer Gender By Year
| Year | Male | Female |
|---|---|---|
| 2010 | 38.02% | 61.98% |
| 2011 | 39.21% | 60.79% |
| 2012 | 39.74% | 60.26% |
| 2013 | 41.66% | 58.34% |
| 2014 | 41.14% | 58.86% |
| 2015 | 38.68% | 61.32% |
| 2016 | 35.78% | 64.22% |
| 2017 | 36.51% | 63.49% |
| 2018 | 39.82% | 60.18% |
| 2019 | 36.04% | 63.96% |
| 2020 | 38.04% | 61.96% |
| 2021 | 39.76% | 60.24% |
Content Writer Male to Female Ratio
We compared this job title with other job titles to see how gender percentages varied. As you can see, public address announcer and track announcer have the biggest difference in gender.
| Job Title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Content Writer | 40% | 60% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Content Writer Statistics By Race
The most common ethnicity among content writers is White, which makes up 75.2% of all content writers. Comparatively, there are 7.8% of the Hispanic or Latino ethnicity and 6.0% of the Black or African American ethnicity.
- White, 75.2%
- Hispanic or Latino, 7.8%
- Black or African American, 6.0%
- Unknown, 5.6%
- Asian, 5.0%
- American Indian and Alaska Native, 0.4%
Content Writer Race
| Content Writer Race | Percentages |
|---|---|
| White | 75.2% |
| Hispanic or Latino | 7.8% |
| Black or African American | 6.0% |
| Unknown | 5.6% |
| Asian | 5.0% |
| American Indian and Alaska Native | 0.4% |
Content Writer Race And Ethnicity Over Time
Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among content writers.
- White
- Asian
- Hispanic or Latino
- Black or African American
Content Writer Race By Year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 82.71% | 5.17% | 4.27% | 4.79% |
| 2011 | 82.86% | 5.39% | 3.65% | 5.55% |
| 2012 | 80.79% | 5.93% | 4.42% | 5.89% |
| 2013 | 80.84% | 5.22% | 4.06% | 6.42% |
| 2014 | 79.59% | 6.02% | 4.08% | 6.83% |
| 2015 | 80.39% | 5.32% | 4.51% | 6.80% |
| 2016 | 80.46% | 5.74% | 4.35% | 6.43% |
| 2017 | 81.53% | 5.37% | 4.55% | 5.66% |
| 2018 | 80.17% | 4.99% | 4.24% | 7.24% |
| 2019 | 79.08% | 5.95% | 4.07% | 7.30% |
| 2020 | 76.09% | 5.96% | 4.42% | 7.70% |
| 2021 | 75.23% | 6.04% | 4.99% | 7.76% |
Content Writer Wage Gap By Race
| Ethnicity | Salary |
|---|---|
| Unknown | $58,928 |
| White | $57,980 |
| Black or African American | $58,150 |
| Asian | $56,169 |
| Hispanic or Latino | $57,404 |
Average Age of a Content Writer
We determined the average age of content writers based on ethnicity and gender.
Content Writer Age By Race
| Race | Male Age | Female Age |
|---|---|---|
| Unknown | 34.5 | 36 |
| White | 44 | 41 |
| Black or African American | 38.5 | 41 |
| Asian | 34 | 35 |
| Hispanic or Latino | 30.5 | 34 |
Content Writer Age Breakdown
This chart breaks down the ages of content writer employees. Interestingly enough, the average age of content writers is 40+ years old, which represents 52% of the population.
Content Writer Age
| Content Writer Years | Percentages |
|---|---|
| 40+ years | 52% |
| 30-40 years | 30% |
| 20-30 years | 18% |
Types of Content Writer Degree Levels
The most common degree for content writers is bachelor's degree 77% of content writers earn that degree. A close second is master's degree with 12% and rounding it off is associate degree with 6%.
- Bachelors, 77%
- Masters, 12%
- Associate, 6%
- High School Diploma, 2%
- Other Degrees, 3%
Content Writers By Education
| Content Writer Degree | Percentages |
|---|---|
| Bachelors | 77% |
| Masters | 12% |
| Associate | 6% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Content Writer Jobs You Might Like
Content Writer Wage Gap By Education
| Education | Salary |
|---|---|
| Master's Degree | $61,761 |
| Bachelor's Degree | $61,566 |
| Doctorate Degree | $65,637 |
Content Writer Employment Statistics
This section highlights information about where content writers work. We found most content writers work for a private company. In addition, the industry that employs the most content writers is the media industry.
Company Size
We created this chart to show you the average size of companies that typically hire content writers.
Content Writer Jobs By Employer Size
| Company Size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 20% |
The Types Of Companies Content Writer Work In
Employees with the content writer job title have their preferences when it comes to working for a company. For instance, most content writers prefer to work at private companies over public companies.
Content Writer Jobs By Sector
| Company Type | Percentages |
|---|---|
| Education | 8% |
| Public | 23% |
| Private | 68% |
| Government | 1% |
Top Industries Hiring Content Writers
Just based on the number of employees within each industry, we were able to determine the most common industries that employ content writers. Those industries include media, technology and professional.
Content Writer Industry Statistics
| Industry | Percentages |
|---|---|
| Media | 18% |
| Technology | 14% |
| Professional | 13% |
| Fortune 500 | 9% |
| Internet | 9% |
| Education | 6% |
| Start-up | 6% |
| Retail | 6% |
| Finance | 4% |
| Manufacturing | 2% |
| Real Estate | 2% |
| Health Care | 2% |
| Hospitality | 2% |
| Transportation | 1% |
| Telecommunication | 1% |
| Government | 1% |
| Non Profits | 1% |
| Construction | 1% |
| Insurance | 1% |
Content Writer Turnover And Employment Statistics
Content Writer Unemployment Rate Over Time
The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of content writers changed.
- Unemployment rate
Content Writer Unemployment Rate By Year
| Year | Content Writer Unemployment Rate |
|---|---|
| 2010 | 7.42% |
| 2011 | 6.99% |
| 2012 | 6.73% |
| 2013 | 6.55% |
| 2014 | 7.00% |
| 2015 | 5.19% |
| 2016 | 5.17% |
| 2017 | 5.38% |
| 2018 | 5.51% |
| 2019 | 5.71% |
| 2020 | 6.81% |
| 2021 | 7.01% |
The Average Number of Years That Content Writer Stay in a Job
By looking over 5,518 content writers resumes, we figured out that the average content writer enjoys staying at their job for Less than 1 year for a percentage of 31%.
Content Writer Tenure
| Number or Years | Percentages |
|---|---|
| Less than 1 year | 31% |
| 1-2 years | 25% |
| 3-4 years | 11% |
| 5-7 years | 22% |
| 8-10 years | 6% |
| 11+ years | 5% |
Comparing The LGBT Ratio of Content Writers with Other Job Titles
After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to content writers.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Sports Correspondent | 10.10% | 1,516 |
| Program Host | 10.34% | 66,842 |
| Media Associate | 12.01% | 13,933 |
| News Assistant | 12.38% | 7,130 |
| Site Interpreter | 14.90% | 11,175 |
| Content Writer | 16.36% | - |
| Track Announcer | 16.36% | 736 |
Content Writer LGBT Demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Sports Correspondent | 10.10% | 1,516 |
| Program Host | 10.34% | 66,842 |
| Media Associate | 12.01% | 13,933 |
| News Assistant | 12.38% | 7,130 |
| Site Interpreter | 14.90% | 11,175 |
| Track Announcer | 16.36% | 736 |
Foreign Languages Spoken By Content Writers
The most common foreign language among content writers is Spanish at 43.4%. The second-most popular foreign language spoken is French at 16.5% and Japanese is the third-most popular at 6.3%.
- Spanish, 43.4%
- French, 16.5%
- Japanese, 6.3%
- German, 4.4%
- Mandarin, 4.1%
- Other, 25.3%
Content Writer Languages Spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 43.4% |
| French | 16.5% |
| Japanese | 6.3% |
| German | 4.4% |
| Mandarin | 4.1% |
| Other | 25.3% |
