Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for content writers in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • There are over 6,231 content writers currently employed in the United States.
  • 60.2% of all content writers are women, while 39.8% are men.
  • The average age of an employed content writer is 42 years old.
  • The most common ethnicity of content writers is White (75.2%), followed by Hispanic or Latino (7.8%), Black or African American (6.0%) and Unknown (5.6%).
  • Content writers are most in-demand in New York, NY.
  • San Francisco, CA pays an annual average wage of $78,744, the highest in the US.
  • In 2021, women earned 96% of what men earned.
  • Massachusetts is the best state for content writers to live.
  • Content writers are 68% more likely to work at private companies in comparison to public companies.

Content Writer Statistics By Gender

60.2% of content writers are women and 39.8% of content writers are men.

  • Female, 60.2%
  • Male, 39.8%

Content Writers By Gender

GenderPercentages
Female60.2%
Male39.8%

Gender Pay Gap For Content Writer

Women Earn 96¢ For Every $1 Earned By Men

male-income
Male Income
$57,719
female-income
Female Income
$55,507

Content Writer Gender Over Time

This data shows how men and women predominate in the content writer position over time.

Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

Content Writer Gender By Year

YearMaleFemale
201038.02%61.98%
201139.21%60.79%
201239.74%60.26%
201341.66%58.34%
201441.14%58.86%
201538.68%61.32%
201635.78%64.22%
201736.51%63.49%
201839.82%60.18%
201936.04%63.96%
202038.04%61.96%
202139.76%60.24%

Content Writer Male to Female Ratio

We compared this job title with other job titles to see how gender percentages varied. As you can see, public address announcer and track announcer have the biggest difference in gender.

Job TitleMaleFemale
Paraprofessional Interpreter12%88%
Deaf Interpreter15%85%
Fashion Journalist15%85%
Content Writer40%60%
Sports Announcer91%9%
Track Announcer92%8%
Public Address Announcer93%7%
Male
Female

Content Writer Statistics By Race

The most common ethnicity among content writers is White, which makes up 75.2% of all content writers. Comparatively, there are 7.8% of the Hispanic or Latino ethnicity and 6.0% of the Black or African American ethnicity.

  • White, 75.2%
  • Hispanic or Latino, 7.8%
  • Black or African American, 6.0%
  • Unknown, 5.6%
  • Asian, 5.0%
  • American Indian and Alaska Native, 0.4%

Content Writer Race

Content Writer RacePercentages
White75.2%
Hispanic or Latino7.8%
Black or African American6.0%
Unknown5.6%
Asian5.0%
American Indian and Alaska Native0.4%

Content Writer Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among content writers.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Content Writer Race By Year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201082.71%5.17%4.27%4.79%
201182.86%5.39%3.65%5.55%
201280.79%5.93%4.42%5.89%
201380.84%5.22%4.06%6.42%
201479.59%6.02%4.08%6.83%
201580.39%5.32%4.51%6.80%
201680.46%5.74%4.35%6.43%
201781.53%5.37%4.55%5.66%
201880.17%4.99%4.24%7.24%
201979.08%5.95%4.07%7.30%
202076.09%5.96%4.42%7.70%
202175.23%6.04%4.99%7.76%

Content Writer Wage Gap By Race

Unknown content writers have the highest average salary compared to other ethnicities. Asian content writers have the lowest average salary at $56,169.
$60,000
$59,000
$58,000
$57,000
$56,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$58,928
White$57,980
Black or African American$58,150
Asian$56,169
Hispanic or Latino$57,404

Average Age of a Content Writer

We determined the average age of content writers based on ethnicity and gender.

Male
Female

Content Writer Age By Race

RaceMale AgeFemale Age
Unknown34.536
White4441
Black or African American38.541
Asian3435
Hispanic or Latino30.534

Content Writer Age Breakdown

This chart breaks down the ages of content writer employees. Interestingly enough, the average age of content writers is 40+ years old, which represents 52% of the population.

40+ years

30-40 years

20-30 years


Content Writer Age

Content Writer YearsPercentages
40+ years52%
30-40 years30%
20-30 years18%

Types of Content Writer Degree Levels

The most common degree for content writers is bachelor's degree 77% of content writers earn that degree. A close second is master's degree with 12% and rounding it off is associate degree with 6%.

  • Bachelors, 77%
  • Masters, 12%
  • Associate, 6%
  • High School Diploma, 2%
  • Other Degrees, 3%

Content Writers By Education

Content Writer DegreePercentages
Bachelors77%
Masters12%
Associate6%
High School Diploma2%
Other Degrees3%

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Content Writer Wage Gap By Education

Content writers with a Doctorate degree earn more than those without, at $65,637 annually. With a Masters degree, content writers earn a median annual income of $61,761 compared to $61,566 for content writers with an Bachelors degree.
$67,000
$66,000
$65,000
$64,000
$63,000
$62,000
$61,000
Master's Degree
Bachelor's Degree
Doctorate Degree
EducationSalary
Master's Degree$61,761
Bachelor's Degree$61,566
Doctorate Degree$65,637

Content Writer Employment Statistics

This section highlights information about where content writers work. We found most content writers work for a private company. In addition, the industry that employs the most content writers is the media industry.

Company Size

We created this chart to show you the average size of companies that typically hire content writers.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Content Writer Jobs By Employer Size

Company SizePercentages
< 50 employees8%
50 - 100 employees15%
100 - 500 employees27%
500 - 1,000 employees10%
1,000 - 10,000 employees20%
> 10,000 employees20%

The Types Of Companies Content Writer Work In

Employees with the content writer job title have their preferences when it comes to working for a company. For instance, most content writers prefer to work at private companies over public companies.

Education

Public

Private

Government

Content Writer Jobs By Sector

Company TypePercentages
Education8%
Public23%
Private68%
Government1%

Top Industries Hiring Content Writers

Just based on the number of employees within each industry, we were able to determine the most common industries that employ content writers. Those industries include media, technology and professional.

Media

Technology

Professional

Fortune 500

Internet

Content Writer Turnover And Employment Statistics

Content Writer Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of content writers changed.

  • Unemployment rate

Content Writer Unemployment Rate By Year

YearContent Writer Unemployment Rate
20107.42%
20116.99%
20126.73%
20136.55%
20147.00%
20155.19%
20165.17%
20175.38%
20185.51%
20195.71%
20206.81%
20217.01%

The Average Number of Years That Content Writer Stay in a Job

By looking over 5,518 content writers resumes, we figured out that the average content writer enjoys staying at their job for Less than 1 year for a percentage of 31%.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Content Writer Tenure

Number or YearsPercentages
Less than 1 year31%
1-2 years25%
3-4 years11%
5-7 years22%
8-10 years6%
11+ years5%

Comparing The LGBT Ratio of Content Writers with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to content writers.

Job TitleLGBTJob Openings
Sports Correspondent10.10%1,516
Program Host10.34%66,842
Media Associate12.01%13,933
News Assistant12.38%7,130
Site Interpreter14.90%11,175
Content Writer16.36%-
Track Announcer16.36%736

Content Writer LGBT Demographics

ProfessionPercentages of LGBT Job Openings
Sports Correspondent10.10%1,516
Program Host10.34%66,842
Media Associate12.01%13,933
News Assistant12.38%7,130
Site Interpreter14.90%11,175
Track Announcer16.36%736

Foreign Languages Spoken By Content Writers

The most common foreign language among content writers is Spanish at 43.4%. The second-most popular foreign language spoken is French at 16.5% and Japanese is the third-most popular at 6.3%.

  • Spanish, 43.4%
  • French, 16.5%
  • Japanese, 6.3%
  • German, 4.4%
  • Mandarin, 4.1%
  • Other, 25.3%

Content Writer Languages Spoken

Foreign LanguagePercentages
Spanish43.4%
French16.5%
Japanese6.3%
German4.4%
Mandarin4.1%
Other25.3%

Content Writer Jobs

Content Writer Heatmaps

Where Do Content Writers Earn The Most?

Content writers earn the most in California, where the average content writer salary is $73,120. The map here shows where content writers earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Where Are Content Writers In High Demand?

Content writers are in high demand in New York, NY. There are currently 37 job openings for content writers here. We looked over job openings to determine where in the country content writers are in the most demand.

Jobs Openings

Content Writer Demographics FAQs

How Many Content Writer Are There In The Us?

There are over 6,231 Content Writers in the United States.

What Percentage Of Content Writers Are Black?

6.0% of Content Writers are Black or African American

What Race Are Most Content Writers?

Most a are White, with 75.2% of Content Writers belonging to this ethnicity. 7.8% of Content Writers are Hispanic or Latino, 6.0% of Content Writers are Black or African American, 5.6% of Content Writers are Unknown, 5.0% of Content Writers are Asian, and 0.4% of Content Writers are American Indian and Alaska Native

Are Content Writer Jobs Male - Dominated?

No, Content Writer jobs are not male - dominated. 60% of Content Writers are female, and 39% are male, so there are more female Content Writers than male Content Writers in the United States.

How Old Is The Average Content Writer?

The average Content Writer is 42 years old. 52% of Content Writers are 40+ years old or older, 30% are between the ages of 30-40 years, and 18% are between 20-30 years old

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