Content writer demographics and statistics in the US
Content writer demographics research summary. Zippia estimates content writer demographics and statistics in the United States by using a database of 30 million profiles. Our content writer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about content writers after extensive research and analysis:
- There are over 6,231 content writers currently employed in the United States.
- 60.2% of all content writers are women, while 39.8% are men.
- The average content writer age is 42 years old.
- The most common ethnicity of content writers is White (75.2%), followed by Hispanic or Latino (7.8%), Black or African American (6.0%) and Unknown (5.6%).
- Content writers are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $78,744, the highest in the US.
- In 2022, women content writers earned 96% of what men earned.
- Massachusetts is the best state for content writers to live.
- Content writers are 68% more likely to work at private companies in comparison to public companies.
On this page
Content writer demographics by:
Content writer gender statistics
60.2% of content writers are women and 39.8% of content writers are men.
- Female, 60.2%
- Male, 39.8%
Content writer gender ratio
| Gender | Percentages |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
Content writer gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$57,719
Female income
$55,507
Content writer gender ratio over time
This data breaks down the percentage of men and women in content writer positions over time. Currently, 60.2% of content writers are female.
Content writer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 38.02% | 61.98% |
| 2011 | 39.21% | 60.79% |
| 2012 | 39.74% | 60.26% |
| 2013 | 41.66% | 58.34% |
| 2014 | 41.14% | 58.86% |
| 2015 | 38.68% | 61.32% |
| 2016 | 35.78% | 64.22% |
| 2017 | 36.51% | 63.49% |
| 2018 | 39.82% | 60.18% |
| 2019 | 36.04% | 63.96% |
| 2020 | 38.04% | 61.96% |
| 2021 | 39.76% | 60.24% |
Content writer related jobs gender ratio
We compared content writers with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Content Writer | 40% | 60% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Content writer demographics by race
The most common ethnicity among content writers is White, which makes up 75.2% of all content writers. Comparatively, 7.8% of content writers are Hispanic or Latino and 6.0% of content writers are Black or African American.
- White, 75.2%
- Hispanic or Latino, 7.8%
- Black or African American, 6.0%
- Unknown, 5.6%
- Asian, 5.0%
- American Indian and Alaska Native, 0.4%
Content writer race
| Content writer race | Percentages |
|---|---|
| White | 75.2% |
| Hispanic or Latino | 7.8% |
| Black or African American | 6.0% |
| Unknown | 5.6% |
| Asian | 5.0% |
| American Indian and Alaska Native | 0.4% |
Content writer race and ethnicity over time
See how content writer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Content writer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 82.71% | 5.17% | 4.27% | 4.79% |
| 2011 | 82.86% | 5.39% | 3.65% | 5.55% |
| 2012 | 80.79% | 5.93% | 4.42% | 5.89% |
| 2013 | 80.84% | 5.22% | 4.06% | 6.42% |
| 2014 | 79.59% | 6.02% | 4.08% | 6.83% |
| 2015 | 80.39% | 5.32% | 4.51% | 6.80% |
| 2016 | 80.46% | 5.74% | 4.35% | 6.43% |
| 2017 | 81.53% | 5.37% | 4.55% | 5.66% |
| 2018 | 80.17% | 4.99% | 4.24% | 7.24% |
| 2019 | 79.08% | 5.95% | 4.07% | 7.30% |
| 2020 | 76.09% | 5.96% | 4.42% | 7.70% |
| 2021 | 75.23% | 6.04% | 4.99% | 7.76% |
Content writer wage gap by race
According to our data, unknown content writers have the highest average salary compared to other ethnicities. Asian content writers have the lowest average salary at $56,169.
| Ethnicity | Salary |
|---|---|
| Unknown | $58,928 |
| White | $57,980 |
| Black or African American | $58,150 |
| Asian | $56,169 |
| Hispanic or Latino | $57,404 |
Average content writer age
See how the average age of content writers varies based on ethnicity and gender.
Male
Female
Content writer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34.5 | 36 |
| White | 44 | 41 |
| Black or African American | 38.5 | 41 |
| Asian | 34 | 35 |
| Hispanic or Latino | 30.5 | 34 |
Content writer age breakdown
The average age of content writers is 40+ years years old, representing 52% of the content writer population.
Content writer age breakdown
| Content Writer Years | Percentages |
|---|---|
| 40+ years | 52% |
| 30-40 years | 30% |
| 20-30 years | 18% |
Content writer educational attainment
The most common degree for content writers is bachelor's degree, with 77% of content writers earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 6%.
- Bachelor's, 77%
- Master's, 12%
- Associate, 6%
- High School Diploma, 2%
- Other Degrees, 3%
Content writers by degree level
| Content writer degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 12% |
| Associate | 6% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Content writer jobs you might like
Content writer wage gap by degree level
According to the data, content writers with a Doctorate degree earn more than those without, at $65,637 annually. With a Master's degree, content writers earn a median annual income of $61,761 compared to $61,566 for content writers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $61,761 |
| Bachelor's Degree | $61,566 |
| Doctorate Degree | $65,637 |
Content writer employment statistics
Most content writers work for a private in the media industry.
Company size where content writers work
Below, you can see the size of companies where content writers work.
Content writer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 20% |
Content writer jobs by company type
Employees with the content writer job title have their preferences when it comes to working for a company. For instance, most content writers prefer to work at private companies over public companies.
Content writer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 8% |
| Public | 23% |
| Private | 68% |
| Government | 1% |
Content writer jobs by industry
The most common industries for content writers are media, technology and professional.
Content writer industry statistics
| Industry | Percentages |
|---|---|
| Media | 18% |
| Technology | 14% |
| Professional | 13% |
| Fortune 500 | 9% |
| Internet | 9% |
| Education | 6% |
| Start-up | 6% |
| Retail | 6% |
| Finance | 4% |
| Manufacturing | 2% |
| Real Estate | 2% |
| Health Care | 2% |
| Hospitality | 2% |
| Transportation | 1% |
| Telecommunication | 1% |
| Government | 1% |
| Non Profits | 1% |
| Construction | 1% |
| Insurance | 1% |
Content writer turnover and employment statistics
Content writer unemployment rate over time
The unemployment rate for content writers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Content writer unemployment rate by year
| Year | Content writer unemployment rate |
|---|---|
| 2010 | 7.42% |
| 2011 | 6.99% |
| 2012 | 6.73% |
| 2013 | 6.55% |
| 2014 | 7.00% |
| 2015 | 5.19% |
| 2016 | 5.17% |
| 2017 | 5.38% |
| 2018 | 5.51% |
| 2019 | 5.71% |
| 2020 | 6.81% |
| 2021 | 7.01% |
Average content writer tenure
The average content writer stays at their job for 1-2 years, based on the 5,518 content writers resumes in Zippia's database.
Content writer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 31% |
| 1-2 years | 25% |
| 3-4 years | 11% |
| 5-7 years | 22% |
| 8-10 years | 6% |
| 11+ years | 5% |
Content writer LGBT ratio compared to similar jobs
Review the percent of content writers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sports Correspondent | 10.10% | 1,516 |
| Program Host | 10.34% | 66,842 |
| Media Associate | 12.01% | 13,933 |
| News Assistant | 12.38% | 7,130 |
| Site Interpreter | 14.90% | 11,175 |
| Content Writer | 16.36% | - |
| Track Announcer | 16.36% | 736 |
Similar content writer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sports Correspondent | 10.10% | 1,516 |
| Program Host | 10.34% | 66,842 |
| Media Associate | 12.01% | 13,933 |
| News Assistant | 12.38% | 7,130 |
| Site Interpreter | 14.90% | 11,175 |
| Track Announcer | 16.36% | 736 |
Foreign languages spoken by content writers
The most common foreign language among content writers is Spanish at 43.4%. The second-most popular foreign language spoken is French at 16.5% and Japanese is the third-most popular at 6.3%.
- Spanish, 43.4%
- French, 16.5%
- Japanese, 6.3%
- German, 4.4%
- Mandarin, 4.1%
- Other, 25.3%
Content writer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 43.4% |
| French | 16.5% |
| Japanese | 6.3% |
| German | 4.4% |
| Mandarin | 4.1% |
| Other | 25.3% |
