Post job
zippia ai icon

Automatically apply for jobs with Zippia

Upload your resume to get started.

Content writer skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Dr. Elizabeth Hornsby Ph.D.,
Joshua Abboud Ph.D.
Content writer example skills
Below we've compiled a list of the most critical content writer skills. We ranked the top skills for content writers based on the percentage of resumes they appeared on. For example, 9.7% of content writer resumes contained digital marketing as a skill. Continue reading to find out what skills a content writer needs to be successful in the workplace.

15 content writer skills for your resume and career

1. Digital Marketing

Here's how content writers use digital marketing:
  • Coordinated with editors and product managers, delivering best-in-class shared services digital marketing copy as collaborative team member.
  • Contribute to social media/digital marketing strategies for small businesses.

2. WordPress

Here's how content writers use wordpress:
  • Managed team of 7 content writers, proofread and quality checked their work, implemented basic SEO and published using WordPress.
  • Configured, launched, and optimized WordPress website, and delivered general business and Social Media coaching.

3. Web Content

Here's how content writers use web content:
  • Developed Web content primarily for financial industry enterprises in accordance with customer requirements and company specifications.
  • Web Designer/Web Content/Marketing/Social Media Manager.

4. Blog Posts

Blog post refers to information that you write on a blog. It can include content in the form of text, photos, infographics, or videos.

Here's how content writers use blog posts:
  • Organize and lay out my own blog posts, and then send to editor(s) for reviewing and publishing.
  • Managed social media channels for company brands, wrote corporate blog posts, and took photographs for company use at annual convention

5. Digital Content

Here's how content writers use digital content:
  • Volunteer digital content writer for a non-profit organization.
  • Write, edit, proofread and manage print and digital content for corporate and nonprofit clients on a project-by-project basis.

6. Content Marketing

Here's how content writers use content marketing:
  • Monitored content effectiveness of all content marketing activities and provide monthly reporting to senior management.
  • Collaborated with account management to establish effective content marketing strategies.

Choose from 10+ customizable content writer resume templates

Build a professional content writer resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your content writer resume.

7. Press Releases

Here's how content writers use press releases:
  • Communicate with organization representatives for press releases and information to create briefs and calendars of events.
  • Exhibited superior talents in completing and distributing numerous press releases and monthly corporate e-newsletter.

8. Content Writing

Here's how content writers use content writing:
  • Produced content writing model for implementation in current business growth platform.
  • Optimized content writing to generate internet traffic for pay-per-view compensation.

9. Subject Matter Experts

Here's how content writers use subject matter experts:
  • Work collectively with subject matter experts to create standardized documentation of advanced information into a format that others understand.
  • Interviewed subject matter experts and critical stakeholders to develop appropriate messaging and content.

10. Proofreading

Here's how content writers use proofreading:
  • Copy, content, and technical writing as well as editing and basic proofreading on a contract basis.
  • Experience proofreading, editing with attention to grammar and syntax.

11. Content Creation

Here's how content writers use content creation:
  • Engaged in regular communication with editor to ensure quality of content creation.
  • Coordinated content creation and publishing of company newsletters.

12. PowerPoint

Here's how content writers use powerpoint:
  • Proofed and edited content and created PowerPoint and Word.doc presentations for various marketing, city council and business/project related meetings.
  • Assisted with PowerPoint presentations of departmental projects and results.

13. Content Strategy

Here's how content writers use content strategy:
  • Collaborate with user interface and visual designers, web developers and product managers to establish content strategy.
  • Developed content strategy for the Web, mobile applications and integrated communication plans.

14. Email Marketing

Here's how content writers use email marketing:
  • Direct email marketing and correspondence, bringing in new clients and artists.
  • Managed email marketing, and social media platforms.

15. Search Engine Optimization

Here's how content writers use search engine optimization:
  • Assisted in tactical search engine optimization project by creating organic content that adhered to specific content guidelines.
  • Consulted on search engine optimization projects for small businesses and non-profit organizations.
top-skills

What skills help Content Writers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on content writer resumes?

Dr. Elizabeth Hornsby Ph.D.

Assistant Professor and Graduate Coordinator, Southeastern Louisiana University

Communication Specialists often function as a converged role in organizations. Skills that stand out include integrated marketing communications, social media, public relations, content writing, content creation/production, and content strategy.

What soft skills should all content writers possess?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

A maintained and active social media presence will publicly demonstrate your writing abilities while also helping you to connect with other writers and job opportunities. As a writer, you always want to be writing, and Twitter is writing, Instagram is writing, etc. They can also be places to announce your current projects. You can only write so much on a resume, but social media allows you to amplify your abilities and keep a record of your work.

In addition to developing your writing ethos, you will have to have a good sense of time management and the ability to focus. You will more than likely be working on several projects simultaneously, with different due dates and requirements. Keeping them all straight and delivering your work on time is critical to acquiring projects in the future. We don't all have the same organizational methods, so you need to know how you work and what workflows are best for you. Then you will need to fine-tune those methods, live with them, make them part of you so that they become part of that writing style you are honing. Writing doesn't always come easy and fast, so the more you can develop a strong sense of organizational skills that are adaptable to the different projects you work on, the more you can manage the requirements of different jobs.

What hard/technical skills are most important for content writers?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

I mentioned developing unique research skills as an important part of your resume, but to me, it is the single most important hard skill for a content writer. You often won't have a lot of time and will have to start a project from scratch. Moving from general information to more specific sources and knowing how and when to do this will make you stand out as a writer who has important things to say. You have to think of your writing as always persuasive, no matter what you are working on. You are telling a story, and you have a specific audience that needs to hear that story. The more specific you can make that story, the better your information and the more unique your approach to the topic will be. Make your writing stand out.

The second is probably the ability to edit your work. I teach many students who tell me they aren't very good at editing their own work. Most likely, it is because they don't like to read their own work. Become a fan of writing; what I mean by that is read writing for the writing itself. Develop a sense for the style of other writers, but most of all, enjoy your own writing. Read your own writing, silently and out loud. Listen to how it sounds, your word choices, your rhythm, the cadence. When something sounds off, you will be able to revise it. Editing does not just mean typos or grammar mechanics (although, it is definitely that as well). This all leads back to developing your own style and brand of writing.

What content writer skills would you recommend for someone trying to advance their career?

Thomas ReynoldsThomas Reynolds LinkedIn profile

Associate Professor and Director of Undergraduate Studies, University of Minnesota

Technical writing and communication can span many fields. However, there are specific fields that are especially open to technical communication, such as information technology and computer software (technical documentation, for example), as well as medical and health fields. Many of our graduates work for companies that involve computer technology, such as software companies and content management for web consulting firms. In addition, many of our graduates work in biomedical companies that require technical and global documentation of medical devices.

I can't say that I know of a sure bet, but places that deal with medical technology, healthcare, and related fields are probably going to need people well trained to communicate specialized knowledge to a variety of audiences and in a variety of ways. Telemedicine seems to have gained a more permanent stronghold in the healthcare system, and I imagine that the various communication channels involved in this new way of practicing medicine will open opportunities for well-trained graduates such as ours who are willing to be pioneers in this area.

What type of skills will young content writers need?

Ted AntonTed Anton LinkedIn profile

Professor, DePaul University

They will need to know how to understand and communicate complex information, often contradictory, in a catchy and understandable way. They will have to read professional data online, in business, medicine, health, you name it and then create a sales or summary pitch for investors. So, reading, writing, communication skills will continue to be important. Math, of course, is a big plus, but up to the advanced algebra level... Statistical skills will be helpful. Overall, employers are seeking curious, adventurous, bold, and creative thinkers and communicators for an ever-changing world.

What technical skills for a content writer stand out to employers?

Aaron DeRosa Ph.D.Aaron DeRosa Ph.D. LinkedIn profile

Associate Professor, 20th/21st C. American Literature, California State Polytechnic University, Pomona

English majors find homes in every major industry because they are trained to think about the precision of language and its impact, to critically think through problems and imagine the implications of the projects they work on, and to conduct sound research while being critical of the material they encounter. They do this whether the field is technical writing, advertising, law, journalism, publishing, teaching, retail, or whatever new positions arise in the years to come.

List of content writer skills to add to your resume

Content writer skills

The most important skills for a content writer resume and required skills for a content writer to have include:

  • Digital Marketing
  • WordPress
  • Web Content
  • Blog Posts
  • Digital Content
  • Content Marketing
  • Press Releases
  • Content Writing
  • Subject Matter Experts
  • Proofreading
  • Content Creation
  • PowerPoint
  • Content Strategy
  • Email Marketing
  • Search Engine Optimization
  • Edit Content
  • Content Development
  • Facebook
  • Target Audience
  • Google Analytics
  • Copywriting
  • Marketing Campaigns
  • Video Scripts
  • Editorial Calendar
  • Creative Content
  • HTML
  • Quality Content
  • Keyword Research
  • Twitter
  • User Experience
  • Writing Articles
  • Blog Articles
  • Blog Content
  • Web Copy
  • Instagram
  • Linkedin
  • Relevant Content
  • Graphic Design
  • Real Estate
  • Technical Content
  • Web Pages
  • B2B Marketing
  • Product Description
  • Blogging
  • B2C
  • News Articles
  • Content Management System
  • SMEs
  • Email Campaigns
  • SharePoint

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse arts, entertainment, sports, and media jobs