The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

Content Writer Responsibilities

Here are examples of responsibilities from real content writer resumes representing typical tasks they are likely to perform in their roles.

  • Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
  • Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
  • Manage the QA process for all emails and are responsible for the final sign off on all emails being launch.
  • Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
  • Collaborate with overseas team and manage documents using SharePoint to conceptualize and generate new marketing content.
  • Manage communication processes and integrate strategic planning initiatives for product development, marketing, merchandising and sales force promotional support.
  • Create digital content and share it through various social media sources such as Facebook, YouTube, and instagram.
  • Perform research and analysis on social media, google analytics and twitter hash tag analytics.
  • Code websites using HTML5, CSS3, PHP, JavaScript, and MySQL.
  • Gain proficiency in Drupal back-end.
Content Writer Traits
Social perceptiveness involves being able to read someone else's emotions through observation.
Customer-service skills involve listening skills that allow you to communicate efficiently and respectfully with a customer.
Creativity involves thinking about a task or problem in an entirely new or different light.

Content Writer Job Description

Perhaps the hardest question to answer when deciding on a career as a content writer is "should I become a content writer?" You might find this info to be helpful. When compared to other jobs, content writer careers are projected to have a growth rate described as "little or no change" at 0% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a content writer by 2028 is -100.

On average, the content writer annual salary is $52,121 per year, which translates to $25.06 an hour. Generally speaking, content writers earn anywhere from $37,000 to $72,000 a year, which means that the top-earning content writers make $35,000 more than the ones at the lower end of the spectrum.

Once you've become a content writer, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a journalist, editor, technical editor, and writer and editor.

Content Writer Jobs You Might Like

Content Writer Resume Examples

Content Writer Skills and Personality Traits

We calculated that 19% of Content Writers are proficient in Content Marketing, Web Content, and Topics. They’re also known for soft skills such as Social perceptiveness, Customer-service skills, and Creativity.

We break down the percentage of Content Writers that have these skills listed on their resume here:

  • Content Marketing, 19%

    Monitored content effectiveness of all content marketing activities and provide monthly reporting to senior management.

  • Web Content, 12%

    Content Management: Developed, researched, managed, and executed concepts and themes for multidisciplinary strategic initiatives.

  • Topics, 11%

    Developed business guides dealing with numerous legal topics within small and medium business enterprises.

  • Blog Posts, 9%

    Organize and lay out my own blog posts, and then send to editor(s) for reviewing and publishing.

  • Press Releases, 3%

    Communicate with organization representatives for press releases and information to create briefs and calendars of events.

  • Subject Matter Experts, 3%

    Work collectively with subject matter experts to create standardized documentation of advanced information into a format that others understand.

Some of the skills we found on content writer resumes included "content marketing," "web content," and "topics." We have detailed the most important content writer responsibilities below.

  • The most important skills for a content writer to have in this position are social perceptiveness. In this excerpt that we gathered from a content writer resume, you'll understand why: "writers and authors must understand how readers react to ideas to connect with their audience." According to resumes we found, social perceptiveness can be used by a content writer in order to "experienced in b2b social media marketing, case analysis, and market research. "
  • Creativity is also an important skill for content writers to have. This example of how content writers use this skill comes from a content writer resume, "writers and authors must be able to develop interesting plots, characters, or ideas for new stories." Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "produced original content marketing to attract page visitors with original and creative posts for ideaoverten and their clients. "
  • A content writer responsibilities sometimes require "writing skills." The responsibilities that rely on this skills are shown by this resume excerpt: "writers and authors must be able to write clearly and effectively to convey feeling and emotion and to communicate with readers." This resume example shows how this skill is used by content writers: "researched, edited and contributed writing to large-scale research reports, press releases, print newsletters, etc. "
  • See the full list of content writer skills.

    After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a content writer. We found that 77.0% of content writers have graduated with a bachelor's degree and 12.3% of people in this position have earned their master's degrees. While most content writers have a college degree, you may find it's also true that generally it's impossible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine content writers were not college graduates.

    Those content writers who do attend college, typically earn either a english degree or a communication degree. Less commonly earned degrees for content writers include a writing degree or a journalism degree.

    When you're ready to become a content writer, you might wonder which companies hire content writers. According to our research through content writer resumes, content writers are mostly hired by Intuit, Houzz, and JLL. Now is a good time to apply as Intuit has 5 content writers job openings, and there are 4 at Houzz and 4 at JLL.

    But if you're interested in companies where you might earn a high salary, content writers tend to earn the biggest salaries at JPMorgan Chase & Co., ServiceNow, and Western Digital. Take JPMorgan Chase & Co. for example. The median content writer salary is $62,408. At ServiceNow, content writers earn an average of $59,702, while the average at Western Digital is $59,540. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on content writer salaries across the United States.

    We also looked into companies who hire content writers from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include Microsoft, Zimmerman Agency, and Expedia Group.

    In general, content writers fulfill roles in the technology and media industries. While employment numbers are high in those industries, the content writer annual salary is the highest in the technology industry with $55,096 as the average salary. Meanwhile, the professional and retail industries pay $54,668 and $54,363 respectively. This means that content writers who are employed in the technology industry make 2.2% more than content writers who work in the media Industry.

    The three companies that hire the most prestigious content writers are:

      What Journalists Do

      A journalist is responsible for creating written correspondence, covering various subjects as the management requires. This task involves a lot of research investigations, conducting interviews, and gathering reliable sources to verify the authenticity of data before releasing the articles on news portals and other social platforms. Journalists should have excellent communication skills, both written and oral, conveying information to the target audience with high accuracy and efficiency. They analyze opinions and testimonies, create eye-catching headlines, and ensure adherence to deadlines.

      In this section, we compare the average content writer annual salary with that of a journalist. Typically, journalists earn a $10,971 lower salary than content writers earn annually.

      While their salaries may differ, one common ground between content writers and journalists are a few of the skills required in each craft. In both careers, employees bring forth skills like content marketing, web content, and topics.

      As far as similarities go, this is where it ends because a content writer responsibility requires skills such as "subject matter experts," "edit copy," "paid search," and "content development." Whereas a journalist is skilled in "multimedia," "communication," "video production," and "multiple platforms." So if you're looking for what truly separates the two careers, you've found it.

      Journalists receive the highest salaries in the media industry coming in with an average yearly salary of $41,140. But content writers are paid more in the technology industry with an average salary of $55,096.

      The education levels that journalists earn is a bit different than that of content writers. In particular, journalists are 1.0% less likely to graduate with a Master's Degree than a content writer. Additionally, they're 0.5% less likely to earn a Doctoral Degree.

      What Are The Duties Of an Editor?

      An editor is the one responsible for polishing and refining a story, article, and any material for publication in newspapers, magazines, books, or websites. Editors have the power to either accept or reject a material as they need to ensure that every manuscript which will be offered for publishing is at the best version as it can be. There are several types of editors, from copy editors, books to managing editors, but they have few skills in common, like strong writing skills, good judgment, and leadership abilities to help guide the whole editorial team. Most of them work in the office, but it is quite becoming more regular for them to work remotely.

      Now we're going to look at the editor profession. On average, editors earn a $1,498 lower salary than content writers a year.

      A similarity between the two careers of content writers and editors are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "content marketing," "web content," and "blog posts. "

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, content writer responsibilities are more likely to require skills like "topics," "paid search," "target audience," and "video scripts." Meanwhile, a editor might be skilled in areas such as "video production," "layout," "seo," and "editor-in-chief." These differences highlight just how different the day-to-day in each role looks.

      Editors may earn a lower salary than content writers, but editors earn the most pay in the finance industry with an average salary of $77,460. On the other side of things, content writers receive higher paychecks in the technology industry where they earn an average of $55,096.

      On the topic of education, editors earn similar levels of education than content writers. In general, they're 2.4% less likely to graduate with a Master's Degree and 0.5% more likely to earn a Doctoral Degree.

      How a Technical Editor Compares

      A technical editor is someone who proofreads, revises, and edits technical documents. He/She or she checks for grammar, punctuation, and style to ensure that the technical content meets company standards. Some of the qualifications to become a technical editor include knowledge of technical concepts, prior experience in print or online publishing, a keen eye for details, and strong verbal and written communication skills. Someone having a bachelor's degree in English or journalism could qualify for the position.

      The third profession we take a look at is technical editor. On an average scale, these workers bring in higher salaries than content writers. In fact, they make a $1,934 higher salary per year.

      While looking through the resumes of several content writers and technical editors we discovered that both professions have similar skills. These similarities include skills such as "content marketing," "web content," and "press releases," but they differ when it comes to other required skills.

      There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a content writer is likely to be skilled in "topics," "blog posts," "edit copy," and "paid search," while a typical technical editor is skilled in "technical documents," "clearance," "style guides," and "training materials."

      Interestingly enough, technical editors earn the most pay in the technology industry, where they command an average salary of $70,743. As mentioned previously, content writers highest annual salary comes from the technology industry with an average salary of $55,096.

      Technical editors are known to earn similar educational levels when compared to content writers. Additionally, they're 4.0% more likely to graduate with a Master's Degree, and 3.4% more likely to earn a Doctoral Degree.

      Description Of a Writer And Editor

      Writing is not an easy task, so a Writer and an Editor must work together to deliver quality content. A writer's role is to gather information to create a structured written material that would serve its purpose, whether for recreational or informational. Moreover, it is the Editor's responsibility to oversee and examine what the Writer has produced. From this, the Editor will provide feedback, corrections or suggestions, and guidelines that the Writer can follow to improve the material.

      Writer and editors tend to earn a lower pay than content writers by about $6,952 per year.

      While both content writers and writer and editors complete day-to-day tasks using similar skills like content marketing, web content, and topics, the two careers also vary in other skills.

      Even though a few skill sets overlap, there are some differences that are important to note. For one, a content writer might have more use for skills like "analytics," "facebook," "target audience," and "keyword research." Meanwhile, some writer and editors might include skills like "photography," "conduct interviews," "fact sheets," and "indesign" on their resume.

      Writer and editors earn a higher salary in the finance industry with an average of $56,941. Whereas, content writers earn the highest salary in the technology industry.

      The average resume of writer and editors showed that they earn similar levels of education to content writers. So much so that the likelihood of them earning a Master's Degree is 1.9% more. Additionally, they're more likely to earn a Doctoral Degree by 1.1%.