The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

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Content Writer Responsibilities

Here are examples of responsibilities from real content writer resumes representing typical tasks they are likely to perform in their roles.

  • Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
  • Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
  • Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
  • Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
  • Collaborate with overseas team and manage documents using SharePoint to conceptualize and generate new marketing content.
  • Produce a wide array of literature ranging from poetry to short stories.
  • Perform research and analysis on social media, google analytics and twitter hash tag analytics.
  • Utilize WordPress for writing, editing, publishing, and overseeing web content on a daily basis.
  • Code websites using HTML5, CSS3, PHP, JavaScript, and MySQL.
  • Partner with CRM team for customer segmentation and modeling.
  • Experience with ghostwriting, copywriting, articles, and blogs.
  • Proofread students' works for content, grammar, and spelling.
  • Repackage and edit articles using Drupal, ensuring content are SEO friendly.
  • Participate in team brainstorming sessions, proofread all print and digital projects.
  • Create a WordPress website using a customize theme written in XHTML and CSS.

Content Writer Job Description

Perhaps the hardest question to answer when deciding on a career as a content writer is "should I become a content writer?" You might find this info to be helpful. When compared to other jobs, content writer careers are projected to have a growth rate described as "little or no change" at 0% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a content writer by 2028 is -100.

On average, the content writer annual salary is $58,918 per year, which translates to $28.33 an hour. Generally speaking, content writers earn anywhere from $40,000 to $84,000 a year, which means that the top-earning content writers make $40,000 more than the ones at the lower end of the spectrum.

Once you've become a content writer, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a journalist, editor, technical editor, and writer and editor.

Content Writer Jobs You Might Like

12 Content Writer Resume Examples

Content Writer Skills and Personality Traits

We calculated that 10% of Content Writers are proficient in Digital Marketing, WordPress, and Web Content. They’re also known for soft skills such as Social perceptiveness, Customer-service skills, and Creativity.

We break down the percentage of Content Writers that have these skills listed on their resume here:

  • Digital Marketing, 10%

    Coordinated with editors and product managers, delivering best-in-class shared services digital marketing copy as collaborative team member.

  • WordPress, 9%

    Managed team of 7 content writers, proofread and quality checked their work, implemented basic SEO and published using WordPress.

  • Web Content, 6%

    Developed Web content primarily for financial industry enterprises in accordance with customer requirements and company specifications.

  • Blog Posts, 6%

    Organize and lay out my own blog posts, and then send to editor(s) for reviewing and publishing.

  • Digital Content, 3%

    Volunteer digital content writer for a non-profit organization.

  • Content Marketing, 3%

    Monitored content effectiveness of all content marketing activities and provide monthly reporting to senior management.

Some of the skills we found on content writer resumes included "digital marketing," "wordpress," and "web content." We have detailed the most important content writer responsibilities below.

  • The most important skills for a content writer to have in this position are social perceptiveness. In this excerpt that we gathered from a content writer resume, you'll understand why: "writers and authors must understand how readers react to ideas to connect with their audience." According to resumes we found, social perceptiveness can be used by a content writer in order to "accelerated content development and utilization of social media by training new staff. "
  • Creativity is also an important skill for content writers to have. This example of how content writers use this skill comes from a content writer resume, "writers and authors must be able to develop interesting plots, characters, or ideas for new stories." Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "produced original content marketing to attract page visitors with original and creative posts for ideaoverten and their clients. "
  • A content writer responsibilities sometimes require "writing skills." The responsibilities that rely on this skills are shown by this resume excerpt: "writers and authors must be able to write clearly and effectively to convey feeling and emotion and to communicate with readers." This resume example shows how this skill is used by content writers: "assisted content director in writing articles about visiting artists and performers"
  • See the full list of content writer skills.

    After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a content writer. We found that 77.0% of content writers have graduated with a bachelor's degree and 12.3% of people in this position have earned their master's degrees. While most content writers have a college degree, you may find it's also true that generally it's impossible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine content writers were not college graduates.

    Those content writers who do attend college, typically earn either a english degree or a communication degree. Less commonly earned degrees for content writers include a writing degree or a journalism degree.

    When you're ready to become a content writer, you might wonder which companies hire content writers. According to our research through content writer resumes, content writers are mostly hired by Salesforce, Screen Rant, and Restaurant Technologies. Now is a good time to apply as Salesforce has 56 content writers job openings, and there are 48 at Screen Rant and 42 at Restaurant Technologies.

    But if you're interested in companies where you might earn a high salary, content writers tend to earn the biggest salaries at Cisco, Atlassian, and VMware. Take Cisco for example. The median content writer salary is $91,421. At Atlassian, content writers earn an average of $90,183, while the average at VMware is $89,286. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on content writer salaries across the United States.

    We also looked into companies who hire content writers from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include Microsoft, Expedia Group, and The Zimmerman Agency.

    In general, content writers fulfill roles in the media and technology industries. While employment numbers are high in those industries, the content writer annual salary is the highest in the finance industry with $97,968 as the average salary. Meanwhile, the technology and retail industries pay $63,449 and $61,236 respectively. This means that content writers who are employed in the finance industry make 12.1% more than content writers who work in the internet Industry.

    The three companies that hire the most prestigious content writers are:

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    What Journalists Do

    A journalist is responsible for creating written correspondence, covering various subjects as the management requires. This task involves a lot of research investigations, conducting interviews, and gathering reliable sources to verify the authenticity of data before releasing the articles on news portals and other social platforms. Journalists should have excellent communication skills, both written and oral, conveying information to the target audience with high accuracy and efficiency. They analyze opinions and testimonies, create eye-catching headlines, and ensure adherence to deadlines.

    In this section, we compare the average content writer annual salary with that of a journalist. Typically, journalists earn a $1,910 higher salary than content writers earn annually.

    While their salaries may differ, one common ground between content writers and journalists are a few of the skills required in each craft. In both careers, employees bring forth skills like web content, blog posts, and press releases.

    As far as similarities go, this is where it ends because a content writer responsibility requires skills such as "digital marketing," "wordpress," "digital content," and "content marketing." Whereas a journalist is skilled in "excellent interpersonal," "multimedia," "local community," and "edit video." So if you're looking for what truly separates the two careers, you've found it.

    Journalists receive the highest salaries in the finance industry coming in with an average yearly salary of $64,488. But content writers are paid more in the finance industry with an average salary of $97,968.

    The education levels that journalists earn is a bit different than that of content writers. In particular, journalists are 1.2% less likely to graduate with a Master's Degree than a content writer. Additionally, they're 0.2% more likely to earn a Doctoral Degree.

    What Are The Duties Of an Editor?

    An editor is the one responsible for polishing and refining a story, article, and any material for publication in newspapers, magazines, books, or websites. Editors have the power to either accept or reject a material as they need to ensure that every manuscript which will be offered for publishing is at the best version as it can be. There are several types of editors, from copy editors, books to managing editors, but they have few skills in common, like strong writing skills, good judgment, and leadership abilities to help guide the whole editorial team. Most of them work in the office, but it is quite becoming more regular for them to work remotely.

    Now we're going to look at the editor profession. On average, editors earn a $6,811 lower salary than content writers a year.

    A similarity between the two careers of content writers and editors are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "web content," "blog posts," and "content marketing. "

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, content writer responsibilities are more likely to require skills like "digital marketing," "wordpress," "digital content," and "content writing." Meanwhile, a editor might be skilled in areas such as "video content," "seo," "editor-in-chief," and "edit articles." These differences highlight just how different the day-to-day in each role looks.

    Editors may earn a lower salary than content writers, but editors earn the most pay in the technology industry with an average salary of $62,170. On the other side of things, content writers receive higher paychecks in the finance industry where they earn an average of $97,968.

    On the topic of education, editors earn similar levels of education than content writers. In general, they're 2.0% less likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.

    How a Technical Editor Compares

    A technical editor is someone who proofreads, revises, and edits technical documents. He/She or she checks for grammar, punctuation, and style to ensure that the technical content meets company standards. Some of the qualifications to become a technical editor include knowledge of technical concepts, prior experience in print or online publishing, a keen eye for details, and strong verbal and written communication skills. Someone having a bachelor's degree in English or journalism could qualify for the position.

    The third profession we take a look at is technical editor. On an average scale, these workers bring in higher salaries than content writers. In fact, they make a $2,799 higher salary per year.

    While looking through the resumes of several content writers and technical editors we discovered that both professions have similar skills. These similarities include skills such as "web content," "content marketing," and "press releases," but they differ when it comes to other required skills.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a content writer is likely to be skilled in "digital marketing," "wordpress," "blog posts," and "digital content," while a typical technical editor is skilled in "english language," "training materials," "xml," and "technical editing."

    Interestingly enough, technical editors earn the most pay in the technology industry, where they command an average salary of $62,371. As mentioned previously, content writers highest annual salary comes from the finance industry with an average salary of $97,968.

    Technical editors are known to earn similar educational levels when compared to content writers. Additionally, they're 1.0% less likely to graduate with a Master's Degree, and 1.0% less likely to earn a Doctoral Degree.

    Description Of a Writer And Editor

    Writing is not an easy task, so a Writer and an Editor must work together to deliver quality content. A writer's role is to gather information to create a structured written material that would serve its purpose, whether for recreational or informational. Moreover, it is the Editor's responsibility to oversee and examine what the Writer has produced. From this, the Editor will provide feedback, corrections or suggestions, and guidelines that the Writer can follow to improve the material.

    Writer and editors tend to earn a higher pay than content writers by about $2,564 per year.

    While both content writers and writer and editors complete day-to-day tasks using similar skills like web content, blog posts, and content marketing, the two careers also vary in other skills.

    Even though a few skill sets overlap, there are some differences that are important to note. For one, a content writer might have more use for skills like "digital marketing," "wordpress," "digital content," and "proofreading." Meanwhile, some writer and editors might include skills like "photography," "conduct interviews," "fact sheets," and "giveaways" on their resume.

    Writer and editors earn a higher salary in the internet industry with an average of $97,058. Whereas, content writers earn the highest salary in the finance industry.

    The average resume of writer and editors showed that they earn similar levels of education to content writers. So much so that the likelihood of them earning a Master's Degree is 0.1% more. Additionally, they're more likely to earn a Doctoral Degree by 0.6%.

    What a Content Writer Does FAQs

    How Do I Start Content Writing?

    To start content writing, begin looking for writing jobs on platforms like Upwork and create a portfolio of professional written works.

    To show employers that you have the ability and versatility, you need to write engaging and error-free pieces. According to the website Content Writers, some beginning content writers usually start off with product reviews, how-tos, and lifestyle information.

    How To Build A Writing Portfolio?

    You need a place to host your work, a diversity of writing samples that have professional content and tone, and creating clips tailored to your target audience and clips that reflect the way you present your brand and focus in order to build a writing portfolio.

    Is Content Writing A Good Job?

    Yes, content writing is a good job if you enjoy flexibility and variety in your tasks.

    Content writers often craft various kinds of writings for different purposes, usually producing high-quality writings within a short amount of time. Depending on the business, you could be writing social media posts or a long article. If you like being able to do different kinds of writings, then content writing could be a good job.

    What Exactly Is Content Writing?

    Content writing is writing copy to be used for advertising, promoting, or informing the audience.

    Businesses typically ask content writers to create a variety of writings from blog posts, press releases to social media posts. Often, the content writer sets the tone of the website and business by having a knowledgeable and unique voice that is consistent across their social media and platforms.

    What Skills Does A Content Writer Need?

    The skills that a content writer needs are writing, research, and versatility. At a minimum, you should have a solid understanding of what makes writing readable such as having good grammar and punctuation. Many writers generally have a degree in English or journalism to boost their prospects.

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