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Become A Contracted Marketing Consultant

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Working As A Contracted Marketing Consultant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $66,000

    Average Salary

What Does A Contracted Marketing Consultant Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Contracted Marketing Consultant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Average Length of Employment
Marketing Advisor 2.1 years
Marketing Analyst 2.1 years
Top Careers Before Contracted Marketing Consultant
Owner 3.0%
Top Careers After Contracted Marketing Consultant
Owner 5.5%
Consultant 4.1%

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How Would You Rate The Salary Of a Contracted Marketing Consultant?

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Top Skills for A Contracted Marketing Consultant

  1. Web Content
  2. Business Development
  3. Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Created Web content for IdentityGuard.com.
  • Recruited by the President/Creative Director to assist and support new business development initiatives.
  • Managed executive calendars; scheduling, collateral preparation, market research and follow-up correspondence.
  • Facilitated split-test lead generation efforts on Facebook marketing campaigns.
  • Developed and managed a sales program for a print and internet publishing company.

Contracted Marketing Consultant Demographics

Gender

Female

53.7%

Male

41.3%

Unknown

5.1%
Ethnicity

White

61.6%

Hispanic or Latino

14.4%

Black or African American

11.7%

Asian

9.1%

Unknown

3.2%
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Foreign Languages Spoken

Spanish

50.0%

French

12.5%

Portuguese

6.3%

Chinese

6.3%

German

6.3%

Greek

6.3%

Mandarin

6.3%

Italian

6.3%
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Contracted Marketing Consultant Education

Schools

University of Phoenix

10.0%

Pennsylvania State University

8.3%

University of Georgia

8.3%

Ohio University -

6.7%

Syracuse University

5.0%

Regis University

5.0%

University of Saint Francis

5.0%

University of California - Berkeley

5.0%

San Diego State University

5.0%

University of Notre Dame

5.0%

Duke University

5.0%

University of Texas at Austin

5.0%

Ithaca College

3.3%

Columbia College Chicago

3.3%

University of Washington

3.3%

California State Polytechnic University - Pomona

3.3%

Texas State University

3.3%

Radford University

3.3%

University of Colorado at Boulder

3.3%

Indiana University Bloomington

3.3%
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Majors

Marketing

23.0%

Business

21.0%

Communication

10.1%

Management

7.3%

Political Science

5.2%

Journalism

4.4%

Advertising

4.0%

Public Relations

3.6%

Graphic Design

3.2%

Psychology

2.8%

English

2.8%

Economics

2.0%

Accounting

1.6%

Business Communications

1.6%

Finance

1.2%

Fine Arts

1.2%

Computer Science

1.2%

General Sales

1.2%

Education

1.2%

Counseling Psychology

1.2%
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Degrees

Bachelors

48.4%

Masters

28.3%

Other

15.2%

Certificate

4.0%

Associate

2.5%

Doctorate

0.9%

Diploma

0.6%
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