Contracted marketing consultant vs marketing strategist

The differences between contracted marketing consultants and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a contracted marketing consultant, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $75,020 average annual salary of a contracted marketing consultant.

The top three skills for a contracted marketing consultant include web content, market research and SEO. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Contracted marketing consultant vs marketing strategist overview

	Contracted Marketing Consultant	Marketing Strategist
Yearly salary	$75,020	$80,033
Hourly rate	$36.07	$38.48
Growth rate	19%	10%
Number of jobs	76,942	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 79%
Average age	37	39
Years of experience	6	10

Contracted marketing consultant vs marketing strategist salary

Contracted marketing consultants and marketing strategists have different pay scales, as shown below.

	Contracted Marketing Consultant	Marketing Strategist
Average salary	$75,020	$80,033
Salary range	Between $49,000 And $113,000	Between $53,000 And $119,000
Highest paying City	-	Harrisburg, PA
Highest paying state	-	Pennsylvania
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Technology

Differences between contracted marketing consultant and marketing strategist education

There are a few differences between a contracted marketing consultant and a marketing strategist in terms of educational background:

	Contracted Marketing Consultant	Marketing Strategist
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Contracted marketing consultant vs marketing strategist demographics

Here are the differences between contracted marketing consultants' and marketing strategists' demographics:

	Contracted Marketing Consultant	Marketing Strategist
Average age	37	39
Gender ratio	Male, 43.4% Female, 56.6%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.2% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between contracted marketing consultant and marketing strategist duties and responsibilities

Contracted marketing consultant example responsibilities.

Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Review of program ROI for a number of different campaigns.
Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
Facilitate split-test lead generation efforts on Facebook marketing campaigns.
Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Contracted marketing consultant vs marketing strategist skills

Common contracted marketing consultant skills

Web Content, 31%
Market Research, 10%
SEO, 7%
Press Releases, 6%
Facebook, 5%
Trade Shows, 3%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Contracted Marketing Consultant
Contracted Marketing Consultant vs Marketing Strategist

Updated January 8, 2025

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