How To Become A Coordinator Of Email Marketing: What It Is and Career Path

What is a coordinator of email marketing and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Ahmad Asady

When we visit websites, we are asked if we want to subscribe to alerts on promotions or to newsletters. The same happens when we sign up for credit cards or other services. At times, our email addresses would receive various emails from different companies or websites. We often ignore these emails unless the sender is really interesting to us or something we anticipate. We rarely think about the marketing team who put in the effort to create the emails. Did you know that sending out these emails takes a whole team to do? One member of this team is the coordinator of email marketing.

Coordinators of email marketing are responsible for ensuring that marketing emails are sent out at the expected time. They act as the liaison between the content team, the design team, and the communications team. They ensure that the output expected from each of the teams involved is submitted within the agreed-upon timeline. They also ensure that the correct recipients receive the email. At times, they may also be assigned to track engagement or responses.

If you have good communication skills and coordination skills, you might like this job. It also helps if you have a charming personality!

What general advice would you give to a coordinator of email marketing?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.

ScoreCoordinator Of Email MarketingUS Average

Salary

3.9

Avg. Salary $50,047

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 9.62%

Black or African American 5.19%

Hispanic or Latino 12.39%

Unknown 5.00%

White 67.66%

Gender

female 61.02%

male 38.98%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a coordinator of email marketing

Explore coordinator of email marketing education requirements

Most common coordinator of email marketing degrees

Bachelor's

83.7 %

Master's

7.1 %

Associate

6.0 %

Start to develop specific coordinator of email marketing skills

Skills	Percentages
Email Marketing	20.39%
Digital Marketing	9.62%
Marketing Campaigns	6.64%
Salesforce	5.29%
Salesforce Marketing Cloud	5.19%

Complete relevant coordinator of email marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New coordinators of email marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a coordinator of email marketing based on U.S. Bureau of Labor Statistics data and data from real coordinator of email marketing resumes.

Research coordinator of email marketing duties and responsibilities

Lead email QA & segmentation to execute and launch campaigns on tight marketing deadlines.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Design email templates on DreamWeaver and fine-tune it with HTML, and CSS.
Optimize emails for deliverability, mobile rendering, open rates, click-through rates, conversion and other KPIs.

Apply for coordinator of email marketing jobs

Now it's time to start searching for a coordinator of email marketing job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do coordinators of email marketing rate their job?

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Coordinator of email marketing reviews

A zippia user wrote a review on May 2019

Cons

Unreasonable deadlines.