How to hire a coordinator of email marketing

How to hire a coordinator of email marketing, step by step

Here's a step-by-step coordinator of email marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a coordinator of email marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new coordinator of email marketing
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the coordinator of email marketing you need to hire. Certain coordinator of email marketing roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a coordinator of email marketing to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a coordinator of email marketing that fits the bill.

   The following list breaks down different types of coordinators of email marketing and their corresponding salaries.

   Type of Coordinator Of Email Marketing	Description	Hourly rate
   Coordinator Of Email Marketing	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$15-36
   Marketing Communications Coordinator	Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show more	$17-32
   Marketing Consultant	A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image... Show more	$21-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Email Marketing
   • Digital Marketing
   • Marketing Campaigns
   • Salesforce
   • Salesforce Marketing Cloud
   • A/B
   • B Testing
   • CRM
   • QA
   • KPIs
   • ESP
   • HTML
   • CSS
   • Email Calendar

   Check all skills

   Responsibilities:

   • Lead email QA & segmentation to execute and launch campaigns on tight marketing deadlines.
   • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
   • Design email templates on DreamWeaver and fine-tune it with HTML, and CSS.
   • Optimize emails for deliverability, mobile rendering, open rates, click-through rates, conversion and other KPIs.
   • Review HTML code in email to locate broken links.
   • Support CRM campaigns by facilitating the construction and launch of client emails to target audiences.

3. Make a budget

   Including a salary range in your coordinator of email marketing job description is one of the best ways to attract top talent. A coordinator of email marketing can vary based on:

   • Location. For example, coordinators of email marketing' average salary in vermont is 57% less than in california.
   • Seniority. Entry-level coordinators of email marketing 57% less than senior-level coordinators of email marketing.
   • Certifications. A coordinator of email marketing with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a coordinator of email marketing's salary.

   Average coordinator of email marketing salary

   $50,047yearly

   $24.06 hourly rate

   ---

   Entry-level coordinator of email marketing salary

   $32,000 yearly salary

   Updated December 16, 2025

4. Writing a coordinator of email marketing job description

   A job description for a coordinator of email marketing role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a coordinator of email marketing job description:

   Coordinator of email marketing job description example

   Email Marketers are a different kind of people.
   
   Do you spend far too much time sweating the placement of a CTA button? Find yourself in social situations thinking about data points that answer a question you've been mulling for weeks? Does the word “Outlook” make you feel very strong feelings? If you answered yes to any combination of these, you may be the kind of different that can take our Mission to the next level. The marketing team at Dynamic Catholic is looking for a customer-obsessed email junkie to join a team that eats, sleeps and breathes optimizing a world-class user experience so that every visitor can experience the genius of Catholicism. We're a mission-focused team working together to produce top-tier messaging strategies and content that helps people grow closer to God. Come join us!
   
   Who we are
   
   At Dynamic Catholic our Mission is simple: to re-energize the Catholic Church in America. Catholics are leaving the Church at an alarming rate, and disengagement among those who remain is staggeringly high. This is where you come in. We are looking for driven, talented, and dynamic individuals who will work tirelessly to use their talents to inspire people to rediscover the genius of Catholicism.
   We have Meaningful and challenging work in a fast paced, constantly changing environment Tremendous opportunities for learning and growth Robust email marketing platform that is a critical piece of our best-in-class digital ecosystemA tight knit, fun-loving and driven team to partner with in meeting people where they are and leading them to where God is calling them to be Opportunity to shepherd and grow an email list of ~1M+ individuals who are seeking to rediscover the genius of CatholicismChapel and Gym onsite….Yes, you read that!
   You have Passion for the Mission of Dynamic Catholic and willingness to act as a servant leader; you will go above and beyond to ensure that the job gets done Genuine desire to receive feedback and improve; hunger for best practices and will effectively incorporate them into all of your work Experience working with a Marketing Automation Platform (like Salesforce Marketing Cloud), designing, building out and deploying emails and customer journeys Track record of creating and utilizing targeted segments to increase engagement and conversions Data-driven mindset with a focus on iterative testing.Desire to stay on top of the email marketing game, balancing best practices, new innovations, and organization goals The ability to effectively communicate and collaborate with key stakeholders at all levels of an organization
   You might also have Extensive experience and certifications in Salesforce Marketing Cloud (Email Specialist, Admin, or Developer) Familiarity with Adobe Creative Suite, ie., Xd, Illustrator, InDesign, and PhotoshopExposure to and/or working knowledge of Salesforce CRMUnderstanding and comfortable working within an agile/SCRUM development process Bachelor's degree in Marketing, Digital Media, Communications or a related field.
   Location
   
   The Dynamic Catholic headquarters is in the Greater Cincinnati Area and we would love to have everyone here. That being said we're super flexible with this position and are open to remote applicants with the right experience who are passionate about our Mission.

   Copy this example

   

5. Post your job

   To find coordinators of email marketing for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any coordinators of email marketing they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level coordinators of email marketing with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your coordinator of email marketing job on Zippia to find and attract quality coordinator of email marketing candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit coordinators of email marketing, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new coordinator of email marketing

   Once you've selected the best coordinator of email marketing candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new coordinator of email marketing first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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