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Coordinator of email marketing skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Dr. Keith Jones Ph.D.,

Dr. Alexander Rose

Below we've compiled a list of the most critical coordinator of email marketing skills. We ranked the top skills for coordinators of email marketing based on the percentage of resumes they appeared on. For example, 20.4% of coordinator of email marketing resumes contained email marketing as a skill. Continue reading to find out what skills a coordinator of email marketing needs to be successful in the workplace.

15 coordinator of email marketing skills for your resume and career

1. Email Marketing

Here's how coordinators of email marketing use email marketing:

Managed and coordinated email marketing calendar across multiple verticals.
Developed email marketing strategies and defined target audience segments.

2. Digital Marketing

Here's how coordinators of email marketing use digital marketing:

Developed and executed all creative and strategic digital marketing and advertising efforts for North America's second largest equipment rental provider.
Created and maintained a department-wide marketing reporting program that tracked, measured and analyzed overall traditional & digital marketing performance.

3. Marketing Campaigns

Here's how coordinators of email marketing use marketing campaigns:

Deploy email/social media marketing campaigns.
Work in internal broadcast tool to segment, load and test e-mail marketing campaigns for final approvals and checks.

4. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how coordinators of email marketing use salesforce:

Created and implemented SalesForce sales and marketing initiatives.
Created and implemented successful, opportunity-based salesforce incentive programs that increased cross-brand purchasing across the Pet product portfolio.

5. Salesforce Marketing Cloud

Here's how coordinators of email marketing use salesforce marketing cloud:

Monitor and address email deliverability issues with ExactTarget/SalesForce Marketing Cloud and internal customer relations department.
Build, proof, and revise emails and templates in Salesforce Marketing Cloud (Exact Target).

6. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how coordinators of email marketing use a/b:

Led A/B testing efforts, including messaging, design, and layout, and analyzed results for key takeaways and recommendations.
Improved response and performance rates by preparing and managing targeted campaign lists and A/B testing.

7. B Testing

Here's how coordinators of email marketing use b testing:

Conducted AB testing to determine efficacy of dynamic content.
Instituted fundamental A/B testing practices ensuring continual optimization of direct response efforts including digital, print and shared mail.

8. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how coordinators of email marketing use crm:

Developed a lead nurturing campaign using the companies CRM database to create content that addresses barriers to purchase.
Support CRM campaigns by facilitating the construction and launch of client emails to targeted audiences.

9. QA

QA, or Quality Assurance is a procedure that entails all of the steps taken to avoid any errors in the manufacturing process or in the production of the goods that a company produces. It can also include ensuring the consistency of the services rendered. Quality assurance ensures that the quality of the service delivered to consumers meets or exceeds the promised expectations. This greatly aids in the prevention of any complications that might arise after the goods or services have been distributed. It makes sure that customers are satisfied.

Here's how coordinators of email marketing use qa:

Used Return Path Sender Score solution to set-up, test and QA emails prior to transmittal.
Led email QA & segmentation to execute and launch campaigns on tight marketing deadlines.

10. KPIs

Here's how coordinators of email marketing use kpis:

Develop executive level presentations to communicate overall strategy, KPIs, and performance.
Managed KPIs measurement and optimization to ensure marketing effectiveness and profitability.

11. ESP

Here's how coordinators of email marketing use esp:

Assisted the team in ESP migration; seamlessly transferred database, preference center, and segments .

12. HTML

Here's how coordinators of email marketing use html:

Design a new HTML email template (front-end and back-end), customize for each of the 12 sites.
Practiced basic HTML to set-up and build homepage promotions (Target Adobe Marketing Cloud).

13. CSS

Here's how coordinators of email marketing use css:

Enhanced site content and layout using CSS, Flash, Java Script and HTML5.
Provided private instruction and taught courses at Colorado Free University in HTML5, CSS, WordPress and Dreamweaver.

14. Email Calendar

Here's how coordinators of email marketing use email calendar:

Assist with creation of monthly email calendar.
Formulate and maintain an email calendar.

15. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how coordinators of email marketing use graphic design:

Suggested creative ways to market properties through concept development and graphic design.
Oversee all web graphic design projects from internal graphic designers.

What skills help Coordinators Of Email Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on coordinator of email marketing resumes?

Dr. Keith Jones Ph.D.

Associate Professor of Marketing, Saint Leo University

The class of 2021 will be facing an extremely interesting job market. With the staffing changes in many companies, the market is going to be full of people with experiences and skill sets. While jobs will be returning to these companies, what the companies will be looking for is going to be much different. They are going to be looking for cutting edge with demonstratable accomplishments.

First, internships and experiences need to be dominant on the resume. These need to be experiences that focus on specific occupational skills. Also, it will be important for graduates to have, if at all possible, a non-profit internship in their experiences. With more companies looking at social responsibility and giving back to the community, non-profit experiences through internships will show companies the graduate has an SR interest.

Second, within the area of marketing careers, graduates will need to have skills that will allow them to be successful in the digital marketing arena. This can come in different formats. One of the key items several of our local employers are looking for are specialty certifications within the digital arena. Many of the major social media platforms and digital marketing software packages have academies or certificates that a person can take online. Recruiters are looking for these certificates to show the applicants skills beyond just the traditional classroom.

Third, electronic portfolios that take the resume beyond the "piece of paper" is essential. Students need to be able to demonstrate their capabilities. Demonstrating what you can do in a photo editor, graphic design developer or other similar types of software is much different than just saying you are trained in those packages. Through an electronic portfolio graduates will need to demonstrate the breadth and depth of their skill set. Think of this analogy, we would rather eat a beautifully prepared meal than just read about it. Graduates need to show they "know how to cook".

Fourth, in the area of marketing, AR/VR will become a major player in different areas. Graduates will need to have experiences in AR/VR development and implementation.

Finally, graduates will need to have a strong soft skills toolset especially in the area of people skills. As companies move more into a digital environment, the customer can go to several different sites to purchase, what will keep them coming back to a site or store will be how they were treated while there. The soft skill set extends to the ability to communicate in multiple forms, not just one.

All of the above are in addition to the traditional items of leadership skills, team skills and successful performance in the classroom.

What type of skills will young Coordinators of email marketing need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all Coordinators of email marketing possess?

Stacia Wert-Gray Ph.D.

Professor of Marketing, Chairperson, University of Central Oklahoma

Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.

What hard/technical skills are most important for Coordinators of email marketing?

Mary Norman

Lecturer of Marketing, University of North Georgia

-Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights

Do you want to know more?

List of coordinator of email marketing skills to add to your resume

The most important skills for a coordinator of email marketing resume and required skills for a coordinator of email marketing to have include:

Email Marketing
Digital Marketing
Marketing Campaigns
Salesforce
Salesforce Marketing Cloud
A/B
B Testing
CRM
QA
KPIs
ESP
HTML
CSS
Email Calendar

Graphic Design
Email Templates
Dynamic Content
Email Content
Can-Spam
Open Rates
Subject Lines
Campaign Results
List Management
Email Copy
Adobe Photoshop
E-Mail Campaigns
SQL
Content Development

Email Metrics
ROI
Identify Trends
Email Channel
Creative Briefs
Email Operations
Creative Assets
WordPress
SEO
Proofreading
E-Commerce
CTR
Copywriting
Email Performance

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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