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Job outlook for coordinators of email marketing in the United States
Are coordinator of email marketing jobs in demand?
Coordinator of email marketing job and salary trends over time
Coordinator of email marketing jobs over time
Coordinator of email marketing job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 1,347 | 0.00% |
| 2020 | 1,281 | 0.00% |
| 2019 | 1,258 | 0.00% |
| 2018 | 1,179 | 0.00% |
| 2017 | 1,098 | 0.00% |
Average coordinator of email marketing salary over time
Coordinator of email marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $50,047 | $24.06 | +3.2% |
| 2024 | $48,511 | $23.32 | +1.1% |
| 2023 | $48,001 | $23.08 | --0.2% |
| 2022 | $48,085 | $23.12 | +1.1% |
| 2021 | $47,575 | $22.87 | +0.7% |
Coordinator of email marketing jobs by state
Most common states for coordinators of email marketing
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Rhode Island | 1,059,639 | 415 | 39% |
| 2 | Delaware | 961,939 | 301 | 31% |
| 3 | North Dakota | 755,393 | 220 | 29% |
| 4 | Maine | 1,335,907 | 359 | 27% |
| 5 | South Dakota | 869,666 | 218 | 25% |
| 6 | New Mexico | 2,088,070 | 412 | 20% |
| 7 | Idaho | 1,716,943 | 347 | 20% |
| 8 | Utah | 3,101,833 | 594 | 19% |
| 9 | West Virginia | 1,815,857 | 347 | 19% |
| 10 | District of Columbia | 693,972 | 133 | 19% |
| 11 | Alabama | 4,874,747 | 771 | 16% |
| 12 | New Hampshire | 1,342,795 | 217 | 16% |
| 13 | Wyoming | 579,315 | 91 | 16% |
| 14 | Washington | 7,405,743 | 1,125 | 15% |
| 15 | Oklahoma | 3,930,864 | 534 | 14% |
| 16 | Vermont | 623,657 | 86 | 14% |
| 17 | Minnesota | 5,576,606 | 710 | 13% |
| 18 | Connecticut | 3,588,184 | 460 | 13% |
| 19 | New Jersey | 9,005,644 | 1,081 | 12% |
| 20 | Alaska | 739,795 | 89 | 12% |
Most common cities for coordinators of email marketing
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | San Marcos | 1 | 2% | $52,484 |
| 2 | Miami | 1 | 0% | $35,993 |
| 3 | New York | 1 | 0% | $59,045 |
| 4 | Pittsburgh | 1 | 0% | $45,111 |
Coordinator Of Email Marketing job outlook: Expert opinions
Our panel of coordinator of email marketing experts
North Dakota State University
Siena College
University of North Georgia
University of Scranton
University of Central Oklahoma
Idaho State University
Saint Leo University
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Coordinator Of Email Marketing?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What skills will help Coordinators Of Email Marketing earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What hard/technical skills are most important for Coordinators Of Email Marketing?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Coordinators Of Email Marketing possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What soft skills should all Coordinators Of Email Marketing possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
Dr. Alexander Rose
Assistant Professor of MarketingIdaho State University
Marketing Department
What type of skills will young Coordinators Of Email Marketing need?
Dr. Alexander Rose: The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.
What skills stand out on Coordinator Of Email Marketing resumes?
Dr. Keith Jones Ph.D.: The class of 2021 will be facing an extremely interesting job market. With the staffing changes in many companies, the market is going to be full of people with experiences and skill sets. While jobs will be returning to these companies, what the companies will be looking for is going to be much different. They are going to be looking for cutting edge with demonstratable accomplishments.
First, internships and experiences need to be dominant on the resume. These need to be experiences that focus on specific occupational skills. Also, it will be important for graduates to have, if at all possible, a non-profit internship in their experiences. With more companies looking at social responsibility and giving back to the community, non-profit experiences through internships will show companies the graduate has an SR interest.
Second, within the area of marketing careers, graduates will need to have skills that will allow them to be successful in the digital marketing arena. This can come in different formats. One of the key items several of our local employers are looking for are specialty certifications within the digital arena. Many of the major social media platforms and digital marketing software packages have academies or certificates that a person can take online. Recruiters are looking for these certificates to show the applicants skills beyond just the traditional classroom.
Third, electronic portfolios that take the resume beyond the "piece of paper" is essential. Students need to be able to demonstrate their capabilities. Demonstrating what you can do in a photo editor, graphic design developer or other similar types of software is much different than just saying you are trained in those packages. Through an electronic portfolio graduates will need to demonstrate the breadth and depth of their skill set. Think of this analogy, we would rather eat a beautifully prepared meal than just read about it. Graduates need to show they "know how to cook".
Fourth, in the area of marketing, AR/VR will become a major player in different areas. Graduates will need to have experiences in AR/VR development and implementation.
Finally, graduates will need to have a strong soft skills toolset especially in the area of people skills. As companies move more into a digital environment, the customer can go to several different sites to purchase, what will keep them coming back to a site or store will be how they were treated while there. The soft skill set extends to the ability to communicate in multiple forms, not just one.
All of the above are in addition to the traditional items of leadership skills, team skills and successful performance in the classroom.