How To Become A Coordinator Of Media Relations: What It Is and Career Path

What is a coordinator of media relations and how to become one

Updated January 8, 2025

3 min read

The media is a powerful tool for a business or nonprofit. A good relationship with the media can lead to coverage of the organization's work, a growth in their audience, and an opportunity for its leaders to share their expertise with the world. That is why many corporations, nonprofits, or think tanks hire a coordinator of media relations.

A coordinator of media relations spends their day building relationships with the media. This can include building relationships with individual reporters, coming up with an overall communications strategy that includes media outreach, or managing a database with media contacts. A good coordinator of media relations can help make sure that their colleagues get frequent, favorable news coverage.

Most coordinators of media relations start their careers with a bachelor's degree in communications or a related field. Then, they gain practical experience through internships before becoming coordinators of media relations. On average, they get paid around $50,613 a year for their work.

ScoreCoordinator Of Media RelationsUS Average

Salary

5.0

Avg. Salary $64,460

Avg. Salary $59,228

Stability level

7.3

Growth rate 8%

Growth rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.32%

Black or African American 10.23%

Hispanic or Latino 12.10%

Unknown 5.11%

White 66.65%

Gender

female 64.05%

male 35.95%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become a coordinator of media relations

Explore coordinator of media relations education requirements

Most common coordinator of media relations degrees

Bachelor's

76.7 %

Associate

9.4 %

Master's

8.2 %

Start to develop specific coordinator of media relations skills

Skills	Percentages
Press Releases	40.41%
Policy Issues	8.80%
Political Action Committee	6.13%
Twitter	6.06%
YouTube	4.71%

Complete relevant coordinator of media relations training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New coordinators of media relations learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a coordinator of media relations based on U.S. Bureau of Labor Statistics data and data from real coordinator of media relations resumes.

Research coordinator of media relations duties and responsibilities

Manage a budget to purchase equipment and software for multimedia development and campus audio/visual needs.
Create and launch the company s Facebook event page to generate revenue and increase all event ticket sales.
Co-Authore the specifications for and supervise the successful installation of a compress video teleconferencing network used for distance learning and videoconferencing.
Develop media and materials supporting CMS directives implement nationally to improve quality of care.

Prepare your coordinator of media relations resume

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