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The differences between coordinators of media relations and social media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a coordinator of media relations, becoming a social media manager takes usually requires 8-10 years. Additionally, a social media manager has an average salary of $70,287, which is higher than the $64,460 average annual salary of a coordinator of media relations.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Coordinator Of Media Relations | Social Media Manager | |
| Yearly salary | $64,460 | $70,287 |
| Hourly rate | $30.99 | $33.79 |
| Growth rate | 8% | 10% |
| Number of jobs | 30,539 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Coordinators of media relations and social media managers have different pay scales, as shown below.
| Coordinator Of Media Relations | Social Media Manager | |
| Average salary | $64,460 | $70,287 |
| Salary range | Between $34,000 And $119,000 | Between $50,000 And $98,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Microsoft |
| Best paying industry | - | Technology |
There are a few differences between a coordinator of media relations and a social media manager in terms of educational background:
| Coordinator Of Media Relations | Social Media Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between coordinators of media relations' and social media managers' demographics:
| Coordinator Of Media Relations | Social Media Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |