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Become A Coordinator Of Public Affairs

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Working As A Coordinator Of Public Affairs

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does A Coordinator Of Public Affairs Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Coordinator Of Public Affairs

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Coordinator Of Public Affairs Jobs

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Coordinator Of Public Affairs Career Paths

Coordinator Of Public Affairs
Consultant Senior Business Analyst Marketing Manager
Associate Director, Marketing
8 Yearsyrs
Public Relations Marketing Director
Chief Marketing Officer
10 Yearsyrs
Public Relations Communications Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Director Operations Director Communications Director
Director, Corporate Communications
10 Yearsyrs
Marketing Coordinator Account Executive Sales Manager
General Manager
7 Yearsyrs
Executive Director Business Developer Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Project Manager Product Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Director Of Public Affairs President/Chief Executive Officer Chairperson
Marketing Director
7 Yearsyrs
Marketing Coordinator Marketing Specialist
Marketing Manager
6 Yearsyrs
Director President Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Executive Director President Marketing Consultant
Marketing Strategist
6 Yearsyrs
Assistant Director Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Director Of Public Affairs Communications Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Assistant Director Office Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Project Manager Marketing Manager Communications Director
Vice President Of Communication
5 Yearsyrs
Consultant Senior Project Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Coordinator Of Public Affairs Demographics

Gender

Female

62.1%

Male

34.9%

Unknown

3.0%
Ethnicity

White

58.3%

Hispanic or Latino

15.7%

Black or African American

13.4%

Asian

8.4%

Unknown

4.2%
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Languages Spoken

Spanish

44.9%

French

18.4%

German

4.1%

Mandarin

4.1%

Hindi

4.1%

Arabic

4.1%

Russian

4.1%

Greek

2.0%

Cantonese

2.0%

Armenian

2.0%

Japanese

2.0%

Tagalog

2.0%

Urdu

2.0%

Korean

2.0%

Italian

2.0%
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Coordinator Of Public Affairs Education

Schools

George Washington University

8.3%

Florida State University

6.9%

Syracuse University

5.6%

Georgetown University

5.6%

American University

5.6%

Johns Hopkins University

5.6%

University of Southern California

5.6%

University of Pittsburgh -

5.6%

Ashford University

5.6%

Miami Dade College

4.2%

University of Washington

4.2%

New York University

4.2%

Webster University

4.2%

Northern Michigan University

4.2%

University of California - Berkeley

4.2%

University of North Carolina at Greensboro

4.2%

University of Phoenix

4.2%

University of Miami

4.2%

San Diego State University

4.2%

Michigan State University

4.2%
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Majors

Business

16.7%

Political Science

12.2%

Communication

8.0%

Law

5.9%

Education

5.2%

English

5.2%

Criminal Justice

4.9%

Public Relations

4.5%

International Relations

4.5%

Public Administration

4.2%

Human Resources Management

4.2%

Management

3.8%

Marketing

3.8%

Psychology

3.5%

Journalism

2.8%

Educational Leadership

2.8%

Fine Arts

2.4%

Counseling Psychology

2.1%

Liberal Arts

1.7%

Elementary Education

1.7%
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Degrees

Bachelors

39.7%

Masters

32.2%

Other

14.7%

Doctorate

5.3%

Associate

5.0%

Certificate

3.1%
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Top Skills for A Coordinator Of Public Affairs

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  1. Public Affairs
  2. Policy
  3. Web
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated public affairs/media relations, and corporate social responsibility initiatives with the Director of Government and Public Affairs.
  • Conducted research and drafted talking points and policy statements on telecommunications issues for internal and external audiences.
  • Coordinated informational websites for Grassroots program.
  • Processed and tracked contributions to federal, state and local campaign committees from Political Action Committee.
  • Coordinated company special events such as holiday parties, service award presentations and overseas visitors.

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