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Become A Coordinator Of Public Affairs

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Working As A Coordinator Of Public Affairs

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $81,000

    Average Salary

What Does A Coordinator Of Public Affairs Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Coordinator Of Public Affairs

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Do you work as a Coordinator Of Public Affairs?

Average Yearly Salary
$81,000
View Detailed Salary Report
$41,000
Min 10%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$161,000
Max 90%
Best Paying Company
UMass Memorial Health Care
Highest Paying City
Broomfield, CO
Highest Paying State
North Dakota
Avg Experience Level
2.6 years
How much does a Coordinator Of Public Affairs make at top companies?
The national average salary for a Coordinator Of Public Affairs in the United States is $81,927 per year or $39 per hour. Those in the bottom 10 percent make under $41,000 a year, and the top 10 percent make over $161,000.

How Would You Rate The Salary Of a Coordinator Of Public Affairs?

Have you worked as a Coordinator Of Public Affairs? Help other job seekers by rating your experience as a Coordinator Of Public Affairs.

Top Skills for A Coordinator Of Public Affairs

  1. Special Events
  2. Political Action Committee
  3. Government Affairs
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated company special events such as holiday parties, service award presentations and overseas visitors.
  • Developed and administered the Ohio Medical Political Action Committee marketing plan.
  • Assisted in the development and implementation of annual government affairs plan/budget.
  • Facilitate workshops related to college admissions procedures, financial aid, and professional development.
  • Served as the primary point of contact for editing and distribution of all press releases and advisories to the national media.

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Average Salary:

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Top 10 Best States for Coordinators Of Public Affairs

  1. District of Columbia
  2. Connecticut
  3. Rhode Island
  4. Alaska
  5. Nevada
  6. New Jersey
  7. Virginia
  8. Washington
  9. Massachusetts
  10. New York
  • (132 jobs)
  • (78 jobs)
  • (30 jobs)
  • (9 jobs)
  • (37 jobs)
  • (146 jobs)
  • (172 jobs)
  • (127 jobs)
  • (303 jobs)
  • (393 jobs)

Coordinator Of Public Affairs Demographics

Gender

Female

57.1%

Male

30.6%

Unknown

12.3%
Ethnicity

White

58.5%

Hispanic or Latino

16.5%

Black or African American

13.5%

Asian

7.5%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

38.6%

French

22.9%

German

5.7%

Italian

5.7%

Mandarin

4.3%

Arabic

4.3%

Russian

2.9%

Hindi

2.9%

Chinese

1.4%

Greek

1.4%

Romanian

1.4%

Cantonese

1.4%

Armenian

1.4%

Japanese

1.4%

Tagalog

1.4%

Urdu

1.4%

Korean

1.4%
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Coordinator Of Public Affairs Education

Schools

Florida State University

10.3%

American University

8.5%

University of Phoenix

7.7%

George Washington University

6.8%

New York University

6.0%

George Mason University

5.1%

Syracuse University

4.3%

East Carolina University

4.3%

University of North Carolina at Greensboro

4.3%

Ashford University

4.3%

Virginia Polytechnic Institute and State University

4.3%

Southern New Hampshire University

4.3%

Johns Hopkins University

4.3%

University of Pittsburgh -

4.3%

Northeastern University

4.3%

Michigan State University

3.4%

Northwestern University

3.4%

University of Maryland - University College

3.4%

Virginia Commonwealth University

3.4%

Webster University

3.4%
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Majors

Business

18.9%

Political Science

13.3%

Communication

9.1%

English

5.2%

Law

5.0%

Public Relations

4.6%

Educational Leadership

4.4%

International Relations

4.4%

Education

4.0%

Public Administration

3.4%

Psychology

3.4%

Human Resources Management

3.4%

Management

3.2%

Criminal Justice

3.2%

Marketing

3.0%

Journalism

2.8%

Fine Arts

2.6%

Accounting

2.6%

History

2.0%

Kinesiology

1.8%
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Degrees

Bachelors

40.9%

Masters

32.9%

Other

12.0%

Doctorate

5.1%

Associate

4.5%

Certificate

4.2%

Diploma

0.4%
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