Copywriters are responsible for producing clear text for different advertising channels such as catalogs, print ads, and websites. Your responsibility includes generating interest in written content, researching keywords, and proofreading work for quality and accuracy. As a copywriter, you are expected to create error-free content and write clearly for a website that will represent the voice of a company.

Primarily, your work must reflect satisfaction from your clients; therefore, you must meet with clients to understand their target audience, brand voice, and the message they want to pass across. By knowing the mind of your client, you will propose copy content to engage your client and carry out projects once they are approved. You are also in charge of translating technical information and creative direction and turning them into compelling copy content. For the efficiency of your work, you must work closely with marketing departments and PR to discuss and develop various marketing materials for the profitability of your work and also meet your client's expectations.

As a copywriter, you must display exceptional communication skills, understand negotiation, organizational skills, skills in social media writing, and proficiency in basic office software. An average of $57,561 is what a copywriter earns annually. The education criteria for a copywriter is a bachelor's degree in Communication, Marketing, or other related disciplines.

What Does a Copy Writer Do

Writers and authors develop written content for advertisements, books, magazines, movie and television scripts, songs, blogs, or other types of media.

Learn more about what a Copy Writer does

How To Become a Copy Writer

A college degree in English, journalism, or communications is generally required for a salaried position as a writer or author. Experience can be gained through internships, but any form of writing that improves skill, such as blogging, is beneficial. Excellent writing skills are essential.

Learn More About How To Become a Copy Writer

Copy Writer Career Paths

Average Salary for a Copy Writer

Copy Writers in America make an average salary of $65,162 per year or $31 per hour. The top 10 percent makes over $101,000 per year, while the bottom 10 percent under $41,000 per year.
Average Copy Writer Salary
$65,162 Yearly
$31.33 hourly
10 %
90 %

What Am I Worth?


Copy Writer Education

Copy Writer Majors

19.5 %

Copy Writer Degrees


79.5 %


8.2 %


7.9 %

Top Colleges for Copy Writers

1. Massachusetts Institute of Technology

Cambridge, MA • Private

In-State Tuition

2. Harvard University

Cambridge, MA • Private

In-State Tuition

3. Northwestern University

Evanston, IL • Private

In-State Tuition

4. Columbia University in the City of New York

New York, NY • Private

In-State Tuition

5. University of California, Berkeley

Berkeley, CA • Private

In-State Tuition

6. University of North Carolina at Chapel Hill

Chapel Hill, NC • Private

In-State Tuition

7. California Polytechnic State University-San Luis Obispo

San Luis Obispo, CA • Private

In-State Tuition

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition

9. Emory University

Atlanta, GA • Private

In-State Tuition

10. University of Texas at Austin

Austin, TX • Private

In-State Tuition

Top Skills For a Copy Writer

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 29.0% of copy writers listed web content on their resume, but soft skills such as social perceptiveness and writing skills are important as well.

  • Web Content, 29.0%
  • Content Marketing, 8.4%
  • Email Campaigns, 4.7%
  • Edit Copy, 4.1%
  • Paid Search, 4.0%
  • Other Skills, 49.8%

Choose From 10+ Customizable Copy Writer Resume templates

Zippia allows you to choose from different easy-to-use Copy Writer templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Copy Writer resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Copy Writer Demographics

Copy Writer Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among copy writers, 56.6% of them are women, while 43.4% are men.

  • The most common race/ethnicity among copy writers is White, which makes up 79.1% of all copy writers.

  • The most common foreign language among copy writers is Spanish at 47.8%.

Online Courses For Copy Writer That You May Like

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Write to Ignite - Master the Art of Sales Copy & Copywriting

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Discover the secrets of copywriting success from the master. From novice to pro in easy stages...

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Best States For a Copy Writer

Some places are better than others when it comes to starting a career as a copy writer. The best states for people in this position are California, New Jersey, Pennsylvania, and Massachusetts. Copy writers make the most in California with an average salary of $89,361. Whereas in New Jersey and Pennsylvania, they would average $84,230 and $79,370, respectively. While copy writers would only make an average of $78,565 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total Copy Writer Jobs:
Highest 10% Earn:
Location Quotient:

2. District of Columbia

Total Copy Writer Jobs:
Highest 10% Earn:
Location Quotient:

3. New Jersey

Total Copy Writer Jobs:
Highest 10% Earn:
Location Quotient:
Full List Of Best States For Copy Writers

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Top Copy Writer Employers

Most Common Employers For Copy Writer

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Bartle Bogle Hegarty$96,200$46.258
3Wunderman Thompson$90,142$43.346
4Thomson Reuters$89,290$42.933
5Young & Rubicam$89,239$42.903
7Advanced Battery Technologies$77,078$37.063
8Venables Bell & Partners$75,917$36.504

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