Copywriters are responsible for producing clear text for different advertising channels such as catalogs, print ads, and websites. Your responsibility includes generating interest in written content, researching keywords, and proofreading work for quality and accuracy. As a copywriter, you are expected to create error-free content and write clearly for a website that will represent the voice of a company.
Primarily, your work must reflect satisfaction from your clients; therefore, you must meet with clients to understand their target audience, brand voice, and the message they want to pass across. By knowing the mind of your client, you will propose copy content to engage your client and carry out projects once they are approved. You are also in charge of translating technical information and creative direction and turning them into compelling copy content. For the efficiency of your work, you must work closely with marketing departments and PR to discuss and develop various marketing materials for the profitability of your work and also meet your client's expectations.
As a copywriter, you must display exceptional communication skills, understand negotiation, organizational skills, skills in social media writing, and proficiency in basic office software. An average of $57,561 is what a copywriter earns annually. The education criteria for a copywriter is a bachelor's degree in Communication, Marketing, or other related disciplines.
Writers and authors develop written content for advertisements, books, magazines, movie and television scripts, songs, blogs, or other types of media.
A college degree in English, journalism, or communications is generally required for a salaried position as a writer or author. Experience can be gained through internships, but any form of writing that improves skill, such as blogging, is beneficial. Excellent writing skills are essential.
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of writer and editor you might progress to a role such as consultant eventually. Later on in your career, you could end up with the title brand marketing manager.
What Am I Worth?
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The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 29.0% of copy writers listed web content on their resume, but soft skills such as social perceptiveness and writing skills are important as well.
Zippia allows you to choose from different easy-to-use Copy Writer templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Copy Writer resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
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Some places are better than others when it comes to starting a career as a copy writer. The best states for people in this position are California, New Jersey, Pennsylvania, and Massachusetts. Copy writers make the most in California with an average salary of $89,361. Whereas in New Jersey and Pennsylvania, they would average $84,230 and $79,370, respectively. While copy writers would only make an average of $78,565 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
2. District of Columbia
3. New Jersey
|Rank||Company||Average Salary||Hourly Rate||Job Openings|
|1||Bartle Bogle Hegarty||$96,200||$46.25||8|
|5||Young & Rubicam||$89,239||$42.90||3|
|7||Advanced Battery Technologies||$77,078||$37.06||3|
|8||Venables Bell & Partners||$75,917||$36.50||4|