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Copy writer hiring summary. Here are some key points about hiring copy writers in the United States:
Here's a step-by-step copy writer hiring guide:
Copywriters are employees who are usually part of the marketing team. They create write-ups for the promotional materials of the company's products. Copywriters are considered to be persuasive and engaging writers. They produce high-quality advertisements that entice the reader to heed their call to action. These calls to action may be in the form of purchasing the product, clicking links, or donating to a cause. Copywriters must know how to capture the interest of the target audience. They are usually witty and have a knack for wordplay.
Before you post your copy writer job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a copy writer for hire on a part-time basis or as a contractor.
You should also consider the ideal background you'd like them a copy writer to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a copy writer that fits the bill.
Here's a comparison of copy writer salaries for various roles:
| Type of Copy Writer | Description | Hourly rate |
|---|---|---|
| Copy Writer | Writers and authors develop written content for advertisements, books, magazines, movie and television scripts, songs, blogs, and other online publications. | $19-48 |
| Technical Editor | A technical editor is someone who proofreads, revises, and edits technical documents. He/She or she checks for grammar, punctuation, and style to ensure that the technical content meets company standards... Show more | $22-38 |
| Managing Editor | Managing editors are individuals who coordinate and oversee the editorial activities of a publication. They administer the daily operations or a website or publication, such as generating ideas and planning and editing content... Show more | $28-63 |
Including a salary range in your copy writer job description helps attract top candidates to the position. A copy writer salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.
For example, the average salary for a copy writer in Wyoming may be lower than in California, and an entry-level copy writer usually earns less than a senior-level copy writer. Additionally, a copy writer with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $93,347 | $45 |
| 2 | District of Columbia | $85,617 | $41 |
| 3 | New Jersey | $83,951 | $40 |
| 4 | Pennsylvania | $79,888 | $38 |
| 5 | Massachusetts | $78,189 | $38 |
| 6 | Utah | $73,993 | $36 |
| 7 | Virginia | $72,959 | $35 |
| 8 | New York | $72,729 | $35 |
| 9 | Nevada | $72,380 | $35 |
| 10 | Colorado | $65,495 | $31 |
| 11 | Kentucky | $59,984 | $29 |
| 12 | Illinois | $56,030 | $27 |
| 13 | Texas | $55,409 | $27 |
| 14 | Montana | $55,170 | $27 |
| 15 | Georgia | $54,489 | $26 |
| 16 | Florida | $52,705 | $25 |
| 17 | Arizona | $52,062 | $25 |
| 18 | Hawaii | $39,746 | $19 |
| Rank | Company | Average salary | Hourly rate | Job openings |
|---|---|---|---|---|
| 1 | Microsoft | $112,423 | $54.05 | 2 |
| 2 | Square | $105,202 | $50.58 | |
| 3 | Bartle Bogle Hegarty | $96,200 | $46.25 | |
| 4 | CVS Health | $95,765 | $46.04 | |
| 5 | Droga5 | $94,315 | $45.34 | |
| 6 | Crispin Porter + Bogusky | $91,848 | $44.16 | |
| 7 | Wunderman Thompson | $90,142 | $43.34 | |
| 8 | The Integer Group | $86,829 | $41.74 | |
| 9 | Eleven | $86,246 | $41.46 | |
| 10 | BQE Software | $81,801 | $39.33 | |
| 11 | TPG Inc | $81,603 | $39.23 | |
| 12 | Crawford Electric Supply | $79,094 | $38.03 | |
| 13 | Frequency | $78,247 | $37.62 | |
| 14 | Hewlett Packard Enterprise | $77,105 | $37.07 | 2 |
| 15 | Advanced Battery Technologies | $77,078 | $37.06 | |
| 16 | Venables Bell & Partners | $75,917 | $36.50 | |
| 17 | Turvo | $75,808 | $36.45 | |
| 18 | Tappan | $75,758 | $36.42 | |
| 19 | L'OCCITANE, Inc. | $75,758 | $36.42 | |
| 20 | BF Suma Africa | $75,758 | $36.42 |
A good copy writer job description should include a few things:
Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a copy writer job description:
There are various strategies that you can use to find the right copy writer for your business:
Your first interview with copy writer candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.
It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Once you've selected the best copy writer candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.
It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.
Once that's done, you can draft an onboarding schedule for the new copy writer. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.
Recruiting copy writers involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.
Copy writers earn a median yearly salary is $65,162 a year in the US. However, if you're looking to find copy writers for hire on a contract or per-project basis, hourly rates typically range between $19 and $48.