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Copy writer skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Joshua Abboud Ph.D.,
Joshua Abboud Ph.D.
Below we've compiled a list of the most critical copy writer skills. We ranked the top skills for copy writers based on the percentage of resumes they appeared on. For example, 14.3% of copy writer resumes contained web content as a skill. Continue reading to find out what skills a copy writer needs to be successful in the workplace.

15 copy writer skills for your resume and career

1. Web Content

Here's how copy writers use web content:
  • Print copy and web content for a custom lighting company.
  • Web content and marketing materials for an arts center.

2. WordPress

Here's how copy writers use wordpress:
  • Upload blogs for one client on WordPress for immediate publication.
  • Maintain and update the agency's Wordpress website.

3. Digital Marketing

Here's how copy writers use digital marketing:
  • Coordinated with editors and product managers, delivering best-in-class shared services digital marketing copy as collaborative team member.
  • Contribute to social media/digital marketing strategies for small businesses.

4. Proofreading

Here's how copy writers use proofreading:
  • Covered athletic and metropolitan events in Sports and District Weekly Sections Responsible for researching and proofreading, wrote feature stories
  • Demonstrated superior editing, proofreading, revising, and reasearch skills.

5. Web Copy

Here's how copy writers use web copy:
  • Develop original web copy for clients seeking a original, attention-grabbing website
  • Content Writer * Researched, drafted, and edited SEO-integrated web copy for small and medium businesses

6. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how copy writers use email campaigns:
  • Brainstormed strategically effective email campaigns and managed initiation through to execution.
  • Generated email campaigns from brainstorming session to execution.

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7. Copywriting

Here's how copy writers use copywriting:
  • Produce anywhere between 10-20 unique pieces of copy a day, the majority long copywriting.
  • Coordinated the movement of samples and the copywriting process with the photography and production teams

8. Search Engine Optimization

Here's how copy writers use search engine optimization:
  • Create website copy directed towards various audiences that utilizes search engine optimization
  • Learned and applied principles of Search Engine Optimization to existing client website content to increase internet sales and service contracts.

9. Press Releases

Here's how copy writers use press releases:
  • Research topics and interview individuals in order to create reader-friendly and professional articles, press releases, and web page content.
  • Proofread all printed material being released or published by company (such as press releases, articles, etc.).

10. Creative Concepts

A creative concept is a big idea that helps in capturing the audience's interest, attracting customers, influencing decisions, and help them to take action. A creative concept can be applied to all communication channels like messages, call to action, emails, etc. Generally, a headline or a tagline is the place where creative concepts play a vital role in successfully attracting the target audience.

Here's how copy writers use creative concepts:
  • Provided support and assistance in researching specific projects, as well as helping develop timely creative concepts.
  • Implement creative conception, design and layout for highly-marketable book covers.

11. Content Marketing

Here's how copy writers use content marketing:
  • Provide writing & editorial services for business-to-business communications, content marketing, and reference & nonfiction publishing.
  • Provide occasional freelance writing, editing, and content marketing services to nonprofit and for-profit organizations.

12. Blog Posts

Blog post refers to information that you write on a blog. It can include content in the form of text, photos, infographics, or videos.

Here's how copy writers use blog posts:
  • Write product descriptions, SEO content, and blog posts for sustainable rug and wood company.
  • Contributed blog posts, wrote advertising copy, and generated leads for sales team.

13. Brochures

A template, leaflet, or pamphlet which carries particulars about a certain company or an organization is called a brochure. Brochures are informative documents that are mostly used for advertisement purposes. These informative papers are organized in the form of booklets that act as promotional documents.

Here's how copy writers use brochures:
  • Composed advertising brochures, attracting several additional commercial clients.
  • Research, develop, create, design and write Sales and Marketing Brochures for all business lines.

14. HTML

Here's how copy writers use html:
  • Programmed over 30 HTML emails for both internal and external marketing use.
  • Core Skills: Core Data, JSON, HTML View, Fetch Request, Tabbed View Controller.

15. Video Scripts

A video script is a document and an outline for one's digital video. It's a chronological preview that conveys the narrative and message that includes descriptions of scenes, actions, instructions, camera cues, post-production notes, and dialogue that one would want to see in their video.

Here's how copy writers use video scripts:
  • Write for a number of clients around the country, specializing in video scripts, humor, screenplays and stage plays.
  • Write corporate marketing video scripts for LaBarge Media, with clients including Thompson Health, Kodak, and Rochester General Hospital.
top-skills

What skills help Copy Writers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on copy writer resumes?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

I think that skills that stand out on resumes are going to be those that make you unique. In other words, skills that you have been able to make your own and that blur the boundary between technical and soft skills. For example, every content writer needs to be able to have solid research abilities. However, the writer who can leverage different research sources will adapt to the various jobs a content writer may be asked to do. So, not only do you have experience with using digital archives to research your topics, but you talk to people or businesses, you go out and show you have an interest in your task beyond getting a job done. Just as the jobs you accept will determine what kind of writing you do, how you approach your jobs will establish your writing brand. That brand is your writing ethos and will give a potential employer an idea of the type of writer you are. That means that originality or creativity might be important, even if they aren't necessarily the kind of skill that immediately comes to mind on resumes. But you should use your resume as a space to tell the story of your writing ethos, your style, your unique approach.

What hard/technical skills are most important for copy writers?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

I mentioned developing unique research skills as an important part of your resume, but to me, it is the single most important hard skill for a content writer. You often won't have a lot of time and will have to start a project from scratch. Moving from general information to more specific sources and knowing how and when to do this will make you stand out as a writer who has important things to say. You have to think of your writing as always persuasive, no matter what you are working on. You are telling a story, and you have a specific audience that needs to hear that story. The more specific you can make that story, the better your information and the more unique your approach to the topic will be. Make your writing stand out.

The second is probably the ability to edit your work. I teach many students who tell me they aren't very good at editing their own work. Most likely, it is because they don't like to read their own work. Become a fan of writing; what I mean by that is read writing for the writing itself. Develop a sense for the style of other writers, but most of all, enjoy your own writing. Read your own writing, silently and out loud. Listen to how it sounds, your word choices, your rhythm, the cadence. When something sounds off, you will be able to revise it. Editing does not just mean typos or grammar mechanics (although, it is definitely that as well). This all leads back to developing your own style and brand of writing.

What soft skills should all copy writers possess?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

A maintained and active social media presence will publicly demonstrate your writing abilities while also helping you to connect with other writers and job opportunities. As a writer, you always want to be writing, and Twitter is writing, Instagram is writing, etc. They can also be places to announce your current projects. You can only write so much on a resume, but social media allows you to amplify your abilities and keep a record of your work.

In addition to developing your writing ethos, you will have to have a good sense of time management and the ability to focus. You will more than likely be working on several projects simultaneously, with different due dates and requirements. Keeping them all straight and delivering your work on time is critical to acquiring projects in the future. We don't all have the same organizational methods, so you need to know how you work and what workflows are best for you. Then you will need to fine-tune those methods, live with them, make them part of you so that they become part of that writing style you are honing. Writing doesn't always come easy and fast, so the more you can develop a strong sense of organizational skills that are adaptable to the different projects you work on, the more you can manage the requirements of different jobs.

What copy writer skills would you recommend for someone trying to advance their career?

Catherine Wilbur

English Professor, Website

Even with the advancement of AI, among the most essential competencies are the ability to think critically and solve problems, to effectively both orally and in writing, to assess and analyze information, and to exercise curiosity and imagination. One recent study showed that college graduates spend, on average, 44% of their time writing, including letters, memos, short reports, instructional materials, and professional articles and essays. Additionally, even as people use generative AI to draft documents, they still need to be edited and proofread by a person to ensure that they are accurate and contain no biased information.

What technical skills for a copy writer stand out to employers?

Aaron DeRosa Ph.D.Aaron DeRosa Ph.D. LinkedIn profile

Associate Professor, 20th/21st C. American Literature, California State Polytechnic University, Pomona

English majors find homes in every major industry because they are trained to think about the precision of language and its impact, to critically think through problems and imagine the implications of the projects they work on, and to conduct sound research while being critical of the material they encounter. They do this whether the field is technical writing, advertising, law, journalism, publishing, teaching, retail, or whatever new positions arise in the years to come.

List of copy writer skills to add to your resume

Copy writer skills

The most important skills for a copy writer resume and required skills for a copy writer to have include:

  • Web Content
  • WordPress
  • Digital Marketing
  • Proofreading
  • Web Copy
  • Email Campaigns
  • Copywriting
  • Search Engine Optimization
  • Press Releases
  • Creative Concepts
  • Content Marketing
  • Blog Posts
  • Brochures
  • HTML
  • Video Scripts
  • Edit Copy
  • Graphic Design
  • News Articles
  • Product Copy
  • Creative Copy
  • Web Site
  • Facebook
  • Content Creation
  • Keyword Research
  • Edit Content
  • Product Description
  • Adobe Photoshop
  • Adobe Indesign
  • Twitter
  • Content Writing
  • Web Pages
  • Print ADS
  • Art Directors
  • Database
  • Brainstorm
  • Real Estate
  • Google Adwords
  • Promotional Materials
  • Blog Articles
  • Market Research
  • PowerPoint
  • Writing Support
  • Sales Copy
  • Blogging
  • Linkedin
  • YouTube
  • Promotional Copy
  • Local Businesses

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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