What Does A Copy Writer Do?

Copywriters are employees who are usually part of the marketing team. They create write-ups for the promotional materials of the company's products. Copywriters are considered to be persuasive and engaging writers. They produce high-quality advertisements that entice the reader to heed their call to action. These calls to action may be in the form of purchasing the product, clicking links, or donating to a cause. Copywriters must know how to capture the interest of the target audience. They are usually witty and have a knack for wordplay.

Here are examples of responsibilities from real copy writer resumes representing typical tasks they are likely to perform in their roles.

  • Manage communication processes and integrate strategic planning initiatives for product development, marketing, merchandising and sales force promotional support.
  • Ensure content relevance for SEO.
  • Proofread and edit content submit by department heads.
  • Serve as coordinator for ITG portal during migration to SharePoint
  • Advise students on APA style and format before assignments are due.
  • Design and implementation of web ads on Facebook, websites and newsletter.
  • Review and edit articles to ensure cohesiveness and adherence to APA format.
  • Create website logo, design, and layout using programs such as Photoshop and WordPress.
  • Provide career branding services, including resume, LinkedIn, and professional biography writing services.
  • Used HTML coding to upload and format current descriptions, attributes, and images to websites.
Copy Writer Traits
Social perceptiveness involves being able to read someone else's emotions through observation.
Writing skills is important when it comes to clearing expressing yourself in any written document.
Creativity involves thinking about a task or problem in an entirely new or different light.

Copy Writer Overview

Perhaps the hardest question to answer when deciding on a career as a copy writer is "should I become a copy writer?" You might find this info to be helpful. When compared to other jobs, copy writer careers are projected to have a growth rate described as "little or no change" at 0% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a copy writer by 2028 is -100.

A copy writer annual salary averages $50,804, which breaks down to $24.43 an hour. However, copy writers can earn anywhere from upwards of $33,000 to $77,000 a year. This means that the top-earning copy writers make $44,000 more than the lowest-earning ones.

As is the case with most jobs, it takes work to become a copy writer. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a technical editor, assistant editor, managing editor, and editor.

Copy Writer Jobs You Might Like

Copy Writer Skills and Personality Traits

We calculated that 29% of Copy Writers are proficient in Web Content, Content Marketing, and Email Campaigns. They’re also known for soft skills such as Social perceptiveness, Writing skills, and Creativity.

We break down the percentage of Copy Writers that have these skills listed on their resume here:

  • Web Content, 29%

    OnlineCreated articles and web content for clients to enhance their website and boost their search engine optimization needs.

  • Content Marketing, 8%

    Provide writing & editorial services for business-to-business communications, content marketing, and reference & nonfiction publishing.

  • Email Campaigns, 5%

    Brainstormed strategically effective email campaigns and managed initiation through to execution.

  • Edit Copy, 4%

    Write and/or edit articles for publications (general-interest newspapers, institutional publications) periodically.

  • Paid Search, 4%

    Utilized SEO techniques for maximum relevant organic search acquisition.

  • Press Releases, 4%

    Research topics and interview individuals in order to create reader-friendly and professional articles, press releases, and web page content.

Most copy writers list "web content," "content marketing," and "email campaigns" as skills on their resumes. We go into more details on the most important copy writer responsibilities here:

  • The most important skills for a copy writer to have in this position are social perceptiveness. In this excerpt that we gathered from a copy writer resume, you'll understand why: "writers and authors must understand how readers react to ideas to connect with their audience." According to resumes we found, social perceptiveness can be used by a copy writer in order to "created quality content for client campaigns including website copy, blogs, articles, press releases, and social media updates. "
  • Another commonly found skill for being able to perform copy writer duties is the following: writing skills. According to a copy writer resume, "writers and authors must be able to write clearly and effectively to convey feeling and emotion and to communicate with readers." Check out this example of how copy writers use writing skills: "top copywriter writing for sales department, promotions department, and the "matty in the morning show" live reads. "
  • Copy writers are also known for creativity, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a copy writer resume: "writers and authors must be able to develop interesting plots, characters, or ideas for new stories." We also found this resume example that details how this skill is put to the test: "draft, edit, and publish press releases on behalf of henderson creative. "
  • See the full list of copy writer skills.

    Before becoming a copy writer, 79.5% earned their bachelor's degree. When it comes down to graduating with a master's degree, 8.2% copy writers went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most copy writers have a college degree. But about one out of every nine copy writers didn't attend college at all.

    The copy writers who went onto college to earn a more in-depth education generally studied english and communication, while a small population of copy writers studied journalism and writing.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a copy writer. We've found that most copy writer resumes include experience from Voca Corp Of North Carolina, Apex Systems, and Danaher. Of recent, Voca Corp Of North Carolina had 4 positions open for copy writers. Meanwhile, there are 2 job openings at Apex Systems and 2 at Danaher.

    If you're interested in companies where copy writers make the most money, you'll want to apply for positions at Bartle Bogle Hegarty, J. Walter Thompson, and Crispin Porter Bogusky. We found that at Bartle Bogle Hegarty, the average copy writer salary is $75,736. Whereas at J. Walter Thompson, copy writers earn roughly $73,842. And at Crispin Porter Bogusky, they make an average salary of $73,295.

    View more details on copy writer salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at CNN, HER, and Microsoft. These three companies have hired a significant number of copy writers from these institutions.

    The industries that copy writers fulfill the most roles in are the retail and media industries. But the highest copy writer annual salary is in the professional industry, averaging $72,529. In the manufacturing industry they make $51,353 and average about $51,112 in the finance industry. In conclusion, copy writers who work in the professional industry earn a 56.3% higher salary than copy writers in the retail industry.

    The three companies that hire the most prestigious copy writers are:

      What Technical Editors Do

      A technical editor is someone who proofreads, revises, and edits technical documents. He or she checks for grammar, punctuation, and style to ensure that the technical content meets company standards. Some of the qualifications to become a technical editor include knowledge of technical concepts, prior experience in print or online publishing, a keen eye for details, and strong verbal and written communication skills. Someone having a bachelor's degree in English or journalism could qualify for the position.

      In this section, we compare the average copy writer annual salary with that of a technical editor. Typically, technical editors earn a $6,481 higher salary than copy writers earn annually.

      Even though copy writers and technical editors have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require web content, content marketing, and press releases in the day-to-day roles.

      These skill sets are where the common ground ends though. A copy writer responsibility is more likely to require skills like "email campaigns," "edit copy," "paid search," and "blog posts." Whereas a technical editor requires skills like "technical documents," "clearance," "style guides," and "training materials." Just by understanding these different skills you can see how different these careers are.

      Technical editors receive the highest salaries in the technology industry coming in with an average yearly salary of $70,743. But copy writers are paid more in the professional industry with an average salary of $72,529.

      On average, technical editors reach higher levels of education than copy writers. Technical editors are 6.3% more likely to earn a Master's Degree and 4.9% more likely to graduate with a Doctoral Degree.

      What Are The Duties Of an Assistant Editor?

      An assistant editor is a professional responsible for assisting an editor-in-chief or editor-at-large of a newspaper, magazine, radio program, or website. Assistant editors hold meetings with staff and freelance writers to discuss new, fresh and original content for projects on a daily, weekly, or monthly basis. They review assignments handed in by writers or reporters for sense, accuracy, readability, and content. Assistant editors must also utilize new media applications such as Twitter and Facebook to draw attention to an article or cause.

      Next up, we have the assistant editor profession to look over. This career brings along a lower average salary when compared to a copy writer annual salary. In fact, assistant editors salary difference is $592 lower than the salary of copy writers per year.

      A similarity between the two careers of copy writers and assistant editors are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "web content," "content marketing," and "edit copy. "

      But both careers also use different skills, according to real copy writer resumes. While copy writer responsibilities can utilize skills like "email campaigns," "paid search," "creative concepts," and "brochures," some assistant editors use skills like "editorial staff," "layout," "video footage," and "production process."

      On average, assistant editors earn a lower salary than copy writers. There are industries that support higher salaries in each profession respectively. Interestingly enough, assistant editors earn the most pay in the technology industry with an average salary of $68,359. Whereas, copy writers have higher paychecks in the professional industry where they earn an average of $72,529.

      On the topic of education, assistant editors earn similar levels of education than copy writers. In general, they're 1.9% more likely to graduate with a Master's Degree and 4.9% more likely to earn a Doctoral Degree.

      How a Managing Editor Compares

      Managing editors are individuals who coordinate and oversee the editorial activities of a publication. They administer the daily operations or a website or publication, such as generating ideas and planning and editing content. Their responsibilities include the recruitment, promotion, and firing of staff members. They even create and implement deadlines. Great managing editors are those who are updated on the latest trends and make informed decisions. They should also be equipped with skills in management and coaching.

      The managing editor profession generally makes a higher amount of money when compared to the average salary of copy writers. The difference in salaries is managing editors making $34,245 higher than copy writers.

      While looking through the resumes of several copy writers and managing editors we discovered that both professions have similar skills. These similarities include skills such as "web content," "content marketing," and "edit copy," but they differ when it comes to other required skills.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from copy writer resumes include skills like "email campaigns," "paid search," "creative concepts," and "brochures," whereas a managing editor might be skilled in "editorial staff," "layout," "seo," and "freelance writers. "

      Additionally, managing editors earn a higher salary in the media industry compared to other industries. In this industry, they receive an average salary of $95,811. Additionally, copy writers earn an average salary of $72,529 in the professional industry.

      When it comes to education, managing editors tend to earn similar education levels than copy writers. In fact, they're 3.4% more likely to earn a Master's Degree, and 3.5% more likely to graduate with a Doctoral Degree.

      Description Of an Editor

      An editor is the one responsible for polishing and refining a story, article, and any material for publication in newspapers, magazines, books, or websites. Editors have the power to either accept or reject a material as they need to ensure that every manuscript which will be offered for publishing is at the best version as it can be. There are several types of editors, from copy editors, books to managing editors, but they have few skills in common, like strong writing skills, good judgment, and leadership abilities to help guide the whole editorial team. Most of them work in the office, but it is quite becoming more regular for them to work remotely.

      Editors tend to earn a higher pay than copy writers by about $3,049 per year.

      According to resumes from both copy writers and editors, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "web content," "content marketing," and "edit copy. "

      Each job requires different skills like "email campaigns," "paid search," "creative concepts," and "brochures," which might show up on a copy writer resume. Whereas editor might include skills like "video production," "layout," "seo," and "editor-in-chief."

      Now, let's take a closer look at the financials in each career. The finance industry tends to pay more for editors with an average of $77,460. While the highest copy writer annual salary comes from the professional industry.

      Editors reach similar levels of education when compared to copy writers. The difference is that they're 0.1% more likely to earn a Master's Degree less, and 3.4% more likely to graduate with a Doctoral Degree.