What does a Corporate Account Manager do?

The duties of a corporate account manager depend on one's line of work or industry of employment. Typically, they are responsible for building a company's client base by devising strategies to identify market opportunities, reaching out to clients through calls and correspondence, and securing sales by offering products and services. They may also resolve issues and concerns, answer inquiries, process payments, and create billing plans as necessary. Furthermore, as a corporate account manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.
Corporate account manager responsibilities
Here are examples of responsibilities from real corporate account manager resumes:
- Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
- Develop account business strategies, influence key stakeholders, and deploy resources to optimize ROI.
- Utilize strong presentation skills to communicate ROI, develop new business and implement price increases.
- Present Microsoft product capabilities and healthcare strategy to corporate customers.
- Supervise integration of existing client database into upgraded CRM system.
- Collaborate with product management to identify new healthcare product vendors and products base on customer needs.
- Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
- Grow existing customer base by upselling and cross-selling additional products and services, negotiating service agreement renewals, and controlling inventory.
Corporate account manager skills and personality traits
We calculated that 11% of Corporate Account Managers are proficient in Healthcare, Account Management, and Customer Relationships. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Corporate Account Managers that have these skills listed on their resume here:
- Healthcare, 11%
Collaborated with product management to identify new healthcare product vendors and products based on customer needs.
- Account Management, 9%
Managed all aspects of account management including consultative selling, enterprise proposal development, project management, and vendor negotiation.
- Customer Relationships, 9%
Continue to develop and maintain strong customer relationships at all levels to maximize Golden Eagles Product Portfolio opportunities for expanded distribution.
- PowerPoint, 9%
Prepared and presented business proposals and presentations utilizing Microsoft Excel and PowerPoint.
- GPO, 6%
Recruited by VP of Sales to lead national sales strategy within IDN's and GPO's to improve financial performance.
- Business Reviews, 6%
Led contract negotiations, monitored compliance, executed pull-through and conducted internal/external business reviews quarterly.
"healthcare," "account management," and "customer relationships" are among the most common skills that corporate account managers use at work. You can find even more corporate account manager responsibilities below, including:
Analytical skills. One of the key soft skills for a corporate account manager to have is analytical skills. You can see how this relates to what corporate account managers do because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Additionally, a corporate account manager resume shows how corporate account managers use analytical skills: "completed competitor market research and repositioned data back-up product line. "
Communication skills. Another essential skill to perform corporate account manager duties is communication skills. Corporate account managers responsibilities require that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Corporate account managers also use communication skills in their role according to a real resume snippet: "delivered complex telecommunications, networking and, mobile solutions to nc/sc/ga businesses while meeting/exceeding sales quotas. "
Customer-service skills. This is an important skill for corporate account managers to perform their duties. For an example of how corporate account manager responsibilities depend on this skill, consider that "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a corporate account manager: "defined and executed a master development schedule for achieving new customer and sales objectives while maintaining acceptable gp. ".
Leadership skills. corporate account manager responsibilities often require "leadership skills." The duties that rely on this skill are shown by the fact that "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." This resume example shows what corporate account managers do with leadership skills on a typical day: "facilitated quarterly business reviews with c-suite and key account leadership to drive utilization. "
The three companies that hire the most corporate account managers are:
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Corporate account manager vs. Manager, account executive
An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.
While similarities exist, there are also some differences between corporate account managers and manager, account executive. For instance, corporate account manager responsibilities require skills such as "customer relationships," "gpo," "business reviews," and "sales revenue." Whereas a manager, account executive is skilled in "virtualization," "post sales," "account executives," and "business plan." This is part of what separates the two careers.
On average, managers, account executive reach similar levels of education than corporate account managers. Managers, account executive are 0.5% less likely to earn a Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Corporate account manager vs. Outside sales manager
An outside sales manager is responsible for monitoring the sales staff performance in selling goods and services to existing and potential clients and ensuring that the team meets sales objectives. Outside sales managers set reasonable sales targets and establish techniques to maximize the staff's efficiency and productivity. They regularly connect with the clients to determine their needs and make any adjustments to business plans as needed. An outside sales manager should have excellent knowledge of the current market trends to identify business opportunities that would generate more revenues and resources.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that corporate account manager responsibilities requires skills like "healthcare," "customer relationships," "powerpoint," and "gpo." But an outside sales manager might use other skills in their typical duties, such as, "increase sales," "general contractors," "sales training," and "sales techniques."
In general, outside sales managers achieve similar levels of education than corporate account managers. They're 3.8% less likely to obtain a Master's Degree while being 0.1% less likely to earn a Doctoral Degree.Corporate account manager vs. Product manager/sales
A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience. They also conduct data and statistical analysis to identify business opportunities that would generate more revenue resources and increase the company's profitability.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a corporate account manager is likely to be skilled in "healthcare," "customer relationships," "gpo," and "business reviews," while a typical product manager/sales is skilled in "product sales," "pos," "product management," and "cycle management."
Most product managers/sales achieve a similar degree level compared to corporate account managers. For example, they're 0.7% more likely to graduate with a Master's Degree, and 0.4% more likely to earn a Doctoral Degree.Corporate account manager vs. Sales manager
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
Types of corporate account manager
Updated January 8, 2025