What does a corporate communications coordinator do?
A corporate communications coordinator is in charge of coordinating different teams and departments in developing useful marketing materials. Their responsibilities typically revolve around devising strategies to optimize marketing procedures, performing research and analysis to determine the best practices, participating in designing new marketing programs and projects, and disseminating necessary information to every party involved in each process. Furthermore, as a corporate communications coordinator, it is essential to address and resolve issues promptly and efficiently, all while implementing the company's policies and regulations.
Corporate communications coordinator responsibilities
Here are examples of responsibilities from real corporate communications coordinator resumes:
- Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
- Implement requested updates to investor relations PowerPoint presentations.
- Coordinate the distribution of weekly prizes to Facebook and annual photo contest winners as well as monthly magazine contest winners.
- Design layout for advertisements, newsletters and PowerPoint presentations.
- Monitor Facebook and various websites to ensure policy compliance and maximize the company's reputation management.
- Coordinate development and implementation of intranet and Internet sites with web design staff and internal customers to coordinate with marketing campaigns.
- Locate key metrics driving revenue and integrate into marketing platform to increase ROI in marketing and pay-per-click advertising investment.
- Retrieve from DTC's corporate action projection utility all anticipate mandatory corporate actions that are pending allocation each day.
Corporate communications coordinator skills and personality traits
We calculated that 18% of Corporate Communications Coordinators are proficient in PowerPoint, Press Releases, and Corporate Communications. They’re also known for soft skills such as Interpersonal skills, Organizational skills, and Problem-solving skills.
We break down the percentage of Corporate Communications Coordinators that have these skills listed on their resume here:
- PowerPoint, 18%
Designed layout for advertisements, newsletters and PowerPoint presentations.
- Press Releases, 9%
Maintained archive files of all distributed press releases and internal communications.
- Corporate Communications, 8%
Play an integral role within the Corporate Communication team to publish classified, time-sensitive information to North American and international dealerships.
- External Communications, 5%
Coordinate internal and external communications for a corporate office that runs 565 restaurants and retail products.
- Expense Reports, 5%
Processed and ensured accurate submission of monthly expense reports for timely reimbursement.
- SharePoint, 5%
Managed SharePoint and DiscoveryManaged small to medium projects and diverse administrative functions supporting products and services delivered by Mortgage Sales teams.
"powerpoint," "press releases," and "corporate communications" are among the most common skills that corporate communications coordinators use at work. You can find even more corporate communications coordinator responsibilities below, including:
Interpersonal skills. One of the key soft skills for a corporate communications coordinator to have is interpersonal skills. You can see how this relates to what corporate communications coordinators do because "public relations specialists deal with the public and the media regularly." Additionally, a corporate communications coordinator resume shows how corporate communications coordinators use interpersonal skills: "implemented customer service and interpersonal skills to seek sponsorships for ilascd publications, education briefs, brochures, and conferences. "
Organizational skills. Many corporate communications coordinator duties rely on organizational skills. "public relations specialists are often in charge of managing several events or communications at the same time, which requires excellent skills in coordinating arrangements.," so a corporate communications coordinator will need this skill often in their role. This resume example is just one of many ways corporate communications coordinator responsibilities rely on organizational skills: "revamped organizational website, gaining experience in web content creation, maintenance, and development. "
Problem-solving skills. corporate communications coordinators are also known for problem-solving skills, which are critical to their duties. You can see how this skill relates to corporate communications coordinator responsibilities, because "public relations specialists sometimes must explain how a company or client is handling sensitive issues." A corporate communications coordinator resume example shows how problem-solving skills is used in the workplace: "provided day-to-day strategic guidance and delivered solutions related to communications, stakeholder engagement, process improvements and project management. "
Speaking skills. A big part of what corporate communications coordinators do relies on "speaking skills." You can see how essential it is to corporate communications coordinator responsibilities because "public relations specialists regularly speak on behalf of clients or their organization." Here's an example of how this skill is used from a resume that represents typical corporate communications coordinator tasks: "represented the corporate responsibility/corporate communications department at all volunteer events. "
Writing skills. A commonly-found skill in corporate communications coordinator job descriptions, "writing skills" is essential to what corporate communications coordinators do. Corporate communications coordinator responsibilities rely on this skill because "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." You can also see how corporate communications coordinator duties rely on writing skills in this resume example: "owned the copywriting, editing and designing of newsletters, flyers, company messaging and press releases. "
The three companies that hire the most corporate communications coordinators are:
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Compare different corporate communications coordinators
Corporate communications coordinator vs. Social media specialist
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
These skill sets are where the common ground ends though. The responsibilities of a corporate communications coordinator are more likely to require skills like "corporate communications," "external communications," "expense reports," and "sharepoint." On the other hand, a job as a social media specialist requires skills like "social media marketing," "instagram," "digital marketing," and "twitter." As you can see, what employees do in each career varies considerably.
Social media specialists really shine in the professional industry with an average salary of $52,527. Comparatively, corporate communications coordinators tend to make the most money in the health care industry with an average salary of $47,205.social media specialists tend to reach similar levels of education than corporate communications coordinators. In fact, social media specialists are 2.1% less likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.Corporate communications coordinator vs. Media relations assistant
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
In addition to the difference in salary, there are some other key differences worth noting. For example, corporate communications coordinator responsibilities are more likely to require skills like "corporate communications," "external communications," "sharepoint," and "booking." Meanwhile, a media relations assistant has duties that require skills in areas such as "athletics website," "alumni events," "ncaa," and "twitter." These differences highlight just how different the day-to-day in each role looks.
In general, media relations assistants achieve similar levels of education than corporate communications coordinators. They're 1.1% less likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for corporate communications coordinators in the next 3-5 years?
Molly Yanity Ph.D.
Associate Professor of Journalism Chair of Journalism, Quinnipiac University
Corporate communications coordinator vs. Public relations associate
A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from corporate communications coordinator resumes include skills like "corporate communications," "expense reports," "sharepoint," and "booking," whereas a public relations associate is more likely to list skills in "web content," "twitter," "linkedin," and "blog posts. "
Public relations associates earn the highest salary when working in the finance industry, where they receive an average salary of $55,755. Comparatively, corporate communications coordinators have the highest earning potential in the health care industry, with an average salary of $47,205.public relations associates typically earn similar educational levels compared to corporate communications coordinators. Specifically, they're 1.5% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Corporate communications coordinator vs. Coordinator
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
Types of corporate communications coordinator
Updated January 8, 2025
