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Become A Corporate Communications Specialist

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Working As A Corporate Communications Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $46,815

    Average Salary

What Does A Corporate Communications Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Corporate Communications Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Corporate Communications Specialist jobs

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Corporate Communications Specialist Career Paths

Corporate Communications Specialist
Senior Specialist Project Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Communications Manager Communications Manager
Communications Director
7 Yearsyrs
Communications Manager Communications Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Communications Specialist Senior Account Executive Public Relations
Director Of Publications Marketing
6 Yearsyrs
Marketing Director Property Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Communications Consultant Sales Consultant Marketing Consultant
Head Of Marketing
6 Yearsyrs
Public Relations Manager Marketing Communications Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Marketing Manager Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Communications Manager Marketing Manager
Marketing Director
7 Yearsyrs
Communications Consultant Marketing Consultant
Marketing Lead
6 Yearsyrs
Writer And Editor Communications Manager
Marketing Manager
6 Yearsyrs
Marketing Director Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Manager Of Corporate Communications Senior Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Communications Specialist Marketing Communications Manager Communications Manager
Media Relations Director
5 Yearsyrs
Manager Of Corporate Communications Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Public Relations Manager Writer And Editor Public Affairs Specialist
Public Affairs Manager
7 Yearsyrs
Writer And Editor Communications Coordinator Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Communications Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Communications Director
Vice President Of Communication
5 Yearsyrs
Senior Specialist Account Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Media Specialist 2.9 years
Public Relations 2.6 years
Top Employers Before
Internship 7.6%
Reporter 5.9%
Editor 5.3%
Specialist 3.4%
Top Employers After
Consultant 5.1%
Manager 4.0%
Director 3.5%

Corporate Communications Specialist Demographics

Gender

Female

62.6%

Male

35.5%

Unknown

1.8%
Ethnicity

White

79.6%

Hispanic or Latino

10.1%

Asian

8.0%

Unknown

1.7%

Black or African American

0.6%
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Languages Spoken

Spanish

34.2%

French

21.9%

Portuguese

5.5%

Japanese

5.5%

Chinese

4.1%

German

4.1%

Italian

4.1%

Irish

2.7%

Hindi

2.7%

Urdu

2.7%

Korean

2.7%

Swedish

1.4%

Turkish

1.4%

Gujarati

1.4%

Polish

1.4%

Arabic

1.4%

Mandarin

1.4%

Thai

1.4%
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Corporate Communications Specialist Education

Schools

University of Phoenix

10.6%

Michigan State University

7.5%

Northeastern University

7.5%

Northwestern University

6.3%

New York University

5.6%

Duquesne University

5.6%

DePaul University

5.6%

Syracuse University

5.0%

University of Texas at Austin

5.0%

Webster University

4.4%

Pennsylvania State University

4.4%

Florida State University

4.4%

University of North Carolina at Chapel Hill

4.4%

Elon University

3.8%

University of Maryland - College Park

3.8%

American InterContinental University

3.8%

Boston College

3.1%

University of North Texas

3.1%

George Washington University

3.1%

San Jose State University

3.1%
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Majors

Business

17.5%

Communication

15.4%

Journalism

10.6%

English

7.9%

Marketing

7.8%

Public Relations

6.0%

Management

4.8%

Finance

4.7%

Business Communications

3.6%

Political Science

2.9%

Fine Arts

2.3%

Liberal Arts

2.2%

Accounting

2.2%

Writing

1.9%

Agricultural Public Services

1.8%

Psychology

1.8%

Graphic Design

1.8%

Economics

1.7%

Journalism And Mass Communications

1.6%

Human Resources Management

1.4%
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Degrees

Bachelors

52.0%

Masters

26.9%

Other

12.3%

Certificate

3.5%

Associate

3.2%

Doctorate

1.3%

Diploma

0.7%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Corporate Communications Specialist Salaries

Job Title Company Location Start Date Salary
Corporate Communications Specialist Linkshare Corporation New York, NY Nov 23, 2009 $208,700
Corporate Giving Specialist Ocean Land Trust Ltd Parksley, VA Dec 16, 2011 $163,114
Corporate Communications Specialist Gain Nosca LLC Washington, DC Oct 01, 2012 $97,500
Corporate Communications Specialist Nasdaq, Inc. New York, NY Feb 11, 2015 $90,000
Corporate Communication Specialist Nasdaq Inc. New York, NY Aug 26, 2016 $90,000
Corporate Communications Specialist The Louis Berger Group, Inc. Washington, DC Apr 15, 2016 $89,648 -
$103,000
Corporate Communications Specialist The Louis Berger Group Washington, DC Jan 13, 2016 $88,941
Marketing & Corporate Communications Easy Telcommunications Phoenix, AZ Dec 13, 2010 $81,977
Specialist, Corporate Communications Al Jazeera America LLC New York, NY Sep 08, 2015 $80,000
Specialist, Corporate Communications Al Jazeera America, LLC New York, NY Sep 16, 2015 $80,000
Corporate Communications Specialist M S International, Inc. Orange, CA Aug 27, 2016 $76,000
Corporate Communications Specialist Gain Nosca LLC Washington, DC Oct 01, 2012 $75,000
Corporate Communications Specialist Integrated DNA Technologies, Inc. Coralville, IA May 30, 2014 $74,000
Corporate Communications Specialist Kulen Law Firm P.C. New York, NY Sep 27, 2016 $73,045
Corporate Communications Specialist Lenovo (United States), Inc. Morrisville, NC Sep 04, 2015 $49,500 -
$59,500
Corporate Communications Specialist T31 Group LLC Cedarville, NJ Sep 30, 2013 $49,000
Corporate Communication Specialist Strategic Wireless, LLC New Hyde Park, NY Feb 01, 2014 $48,919
Corporate Communications Specialist J & T Management, Inc. Lynwood, IL Jan 03, 2011 $48,339
Corporate Communications Specialist KMM Telecommunications Fairfield, NJ Sep 12, 2013 $48,048
Corporate Communications Specialist Calera Corporation Los Gatos, CA Nov 01, 2010 $47,010
Corporate Communications Specialist Wizsolution LLC Princeton, NJ Sep 20, 2015 $46,000
Corporate Philanthropy Specialist ELC Management LLC New York, NY Jul 14, 2014 $45,872
Corporate Communications Specialist LPM Hospitality Group LLC New York, NY Dec 26, 2010 $41,850
Corporate Communications Specialist Dragados USA, Inc. New York, NY Nov 15, 2010 $41,850
Corporate Communications Specialist LPM Hospitality Group LLC New York, NY Dec 29, 2010 $41,850
Corporate Communications Specialist Weiline E. & C. Associate Inc. Houston, TX Sep 08, 2015 $41,740
Corporate Communications Specialist Us-China Business & Culture Exchange, Inc. Fairfax, VA Sep 14, 2013 $41,740
Corporate Communications Specialist Factory 798 Media Inc. New York, NY Sep 02, 2013 $41,371
Corporate Communications Specialist Ferrante PLLC New York, NY Sep 01, 2013 $41,371

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Top Skills for A Corporate Communications Specialist

CorporateCommunicationsPressReleasesIntranetSiteStrategicCommunicationsWebContentInternalCommunicationsCommunicationsPlanHumanResourcesExternalCommunicationsTwitterFacebookAnnualReportMandatoryCustomerServiceBusinessUnitsCommunityRelationsPowerpointNewsReleasesCorporateActionEventsProjectManagement

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Top Corporate Communications Specialist Skills

  1. Corporate Communications
  2. Press Releases
  3. Intranet Site
You can check out examples of real life uses of top skills on resumes here:
  • Managed corporate communications for 49 locations and 4 business divisions.
  • Compose and disseminate all corporate press releases; follow up with custom pitches to create buzz around company news.
  • Serve as initial contact for departments seeking to publicize news and business initiatives to employees via corporate intranet site.
  • Promoted within company to Strategic Communications Project Manager based on accomplishments and contributions.
  • Managed and updated Web content daily to accommodate new material and departmental requests.

Top Corporate Communications Specialist Employers

Corporate Communications Specialist Videos

Career Advice - PR and Corporate Communications

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

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