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The differences between corporate communications specialists and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a corporate communications specialist, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a marketing communications manager has an average salary of $84,146, which is higher than the $58,892 average annual salary of a corporate communications specialist.
The top three skills for a corporate communications specialist include corporate communications, customer service and press releases. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Corporate Communications Specialist | Marketing Communications Manager | |
| Yearly salary | $58,892 | $84,146 |
| Hourly rate | $28.31 | $40.45 |
| Growth rate | 8% | 10% |
| Number of jobs | 29,613 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A corporate communications specialist's role is to manage and develop a company's external and internal communication line, ensuring timeliness and efficiency. Their responsibilities revolve around coordinating various departments for the dissemination of communication letters and other documents, liaise with external agencies such as media and advertisers, and participate in creating social media content, newsletters, press kits, and other marketing materials. Furthermore, a corporate communications specialist must handle campaigns and projects, all while focusing on the brand's message and adhering to the company's policies and vision.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Corporate communications specialists and marketing communications managers have different pay scales, as shown below.
| Corporate Communications Specialist | Marketing Communications Manager | |
| Average salary | $58,892 | $84,146 |
| Salary range | Between $34,000 And $100,000 | Between $60,000 And $117,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Connecticut | Washington |
| Best paying company | Parsons | Boston Consulting Group |
| Best paying industry | - | Finance |
There are a few differences between a corporate communications specialist and a marketing communications manager in terms of educational background:
| Corporate Communications Specialist | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between corporate communications specialists' and marketing communications managers' demographics:
| Corporate Communications Specialist | Marketing Communications Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 37.8% Female, 62.2% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |