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Corporate communications specialist vs public relations

The differences between corporate communications specialists and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a corporate communications specialist and a public relations. Additionally, a corporate communications specialist has an average salary of $58,892, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a corporate communications specialist include corporate communications, customer service and press releases. The most important skills for a public relations are press releases, web content, and facebook.

Corporate communications specialist vs public relations overview

Corporate Communications SpecialistPublic Relations
Yearly salary$58,892$48,383
Hourly rate$28.31$23.26
Growth rate8%8%
Number of jobs29,61322,721
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a corporate communications specialist do?

A corporate communications specialist's role is to manage and develop a company's external and internal communication line, ensuring timeliness and efficiency. Their responsibilities revolve around coordinating various departments for the dissemination of communication letters and other documents, liaise with external agencies such as media and advertisers, and participate in creating social media content, newsletters, press kits, and other marketing materials. Furthermore, a corporate communications specialist must handle campaigns and projects, all while focusing on the brand's message and adhering to the company's policies and vision.

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

Corporate communications specialist vs public relations salary

Corporate communications specialists and public relations have different pay scales, as shown below.

Corporate Communications SpecialistPublic Relations
Average salary$58,892$48,383
Salary rangeBetween $34,000 And $100,000Between $32,000 And $72,000
Highest paying CityWashington, DCRichmond, VA
Highest paying stateConnecticutVirginia
Best paying companyParsonsEdelman Financial Engines
Best paying industry-Professional

Differences between corporate communications specialist and public relations education

There are a few differences between a corporate communications specialist and a public relations in terms of educational background:

Corporate Communications SpecialistPublic Relations
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Corporate communications specialist vs public relations demographics

Here are the differences between corporate communications specialists' and public relations' demographics:

Corporate Communications SpecialistPublic Relations
Average age4242
Gender ratioMale, 37.8% Female, 62.2%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between corporate communications specialist and public relations duties and responsibilities

Corporate communications specialist example responsibilities.

  • Manage transition of internal communication content to new SharePoint platform providing increase employee communication and availability of corporate information.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Prove entitlement for client account positions on CMS ensuring accruals exist on CMS
  • Monitor and resolve CMS and accounting system variances at the issue level.
  • Review all incoming artist packets, biographies, press kits and discographies.
  • Develop and edit graphics for web and PowerPoint presentations for a top management.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Corporate communications specialist vs public relations skills

Common corporate communications specialist skills
  • Corporate Communications, 9%
  • Customer Service, 8%
  • Press Releases, 7%
  • PowerPoint, 7%
  • External Communications, 6%
  • Project Management, 6%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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