What does a corporate communications specialist do?
A corporate communications specialist's role is to manage and develop a company's external and internal communication line, ensuring timeliness and efficiency. Their responsibilities revolve around coordinating various departments for the dissemination of communication letters and other documents, liaise with external agencies such as media and advertisers, and participate in creating social media content, newsletters, press kits, and other marketing materials. Furthermore, a corporate communications specialist must handle campaigns and projects, all while focusing on the brand's message and adhering to the company's policies and vision.
Corporate communications specialist responsibilities
Here are examples of responsibilities from real corporate communications specialist resumes:
- Manage transition of internal communication content to new SharePoint platform providing increase employee communication and availability of corporate information.
- Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
- Prove entitlement for client account positions on CMS ensuring accruals exist on CMS
- Monitor and resolve CMS and accounting system variances at the issue level.
- Review all incoming artist packets, biographies, press kits and discographies.
- Develop and edit graphics for web and PowerPoint presentations for a top management.
- Handle web content/maintenance and SharePoint intranet.
- Develop PowerPoint presentations to distribute to franchise network.
- Share in responsibility for proofreading detail external marketing and technical pieces.
- Create internal branding/marketing communications materials and utilize intranet communication to promote organizational-wide initiatives.
- Write and distribute weekly, monthly and quarterly e-newsletters through MailChimp.
- Read trade journals and media publications to compile daily corporate news clips.
- Prepare and send both general and target email campaigns via MailChimp to 50K subscribers, and maintain the contact list.
- Facilitate with media, pitch story ideas and organize all newspaper and TV clips.
- Create internal branding/marketing communications materials and utilize intranet communication to promote organizational-wide initiatives.
Corporate communications specialist skills and personality traits
We calculated that 9% of Corporate Communications Specialists are proficient in Corporate Communications, Customer Service, and Press Releases. They’re also known for soft skills such as Interpersonal skills, Organizational skills, and Problem-solving skills.
We break down the percentage of Corporate Communications Specialists that have these skills listed on their resume here:
- Corporate Communications, 9%
Managed vendor relationships and participation with special corporate communication activities including company anniversary video, quarterly newsletter and community involvement programs.
- Customer Service, 8%
Provided editorial and proofreading consultation to WDS departments, with emphasis on sales/marketing teams, customer service personnel and senior management.
- Press Releases, 7%
Developed media strategies with external public relations firm and managed distribution schedule of global press releases.
- PowerPoint, 7%
Created MS PowerPoint presentations for executive management and sales department.
- External Communications, 6%
Developed and edited external communications to ensure accuracy, consistent messaging and promote product sales..
- Project Management, 6%
Demonstrated project management ability collaborating with senior management and marketing/sales staff to establish and carry out editorial direction.
Common skills that a corporate communications specialist uses to do their job include "corporate communications," "customer service," and "press releases." You can find details on the most important corporate communications specialist responsibilities below.
Interpersonal skills. One of the key soft skills for a corporate communications specialist to have is interpersonal skills. You can see how this relates to what corporate communications specialists do because "public relations specialists deal with the public and the media regularly." Additionally, a corporate communications specialist resume shows how corporate communications specialists use interpersonal skills: "distinguished interpersonal wrote and edited reports, press releases, and other important documents with and customer service skills. "
Organizational skills. Many corporate communications specialist duties rely on organizational skills. "public relations specialists are often in charge of managing several events or communications at the same time, which requires excellent skills in coordinating arrangements.," so a corporate communications specialist will need this skill often in their role. This resume example is just one of many ways corporate communications specialist responsibilities rely on organizational skills: "uploaded organizational announcements and articles to company intranet using html, ektron, cms and joomla. "
Problem-solving skills. corporate communications specialists are also known for problem-solving skills, which are critical to their duties. You can see how this skill relates to corporate communications specialist responsibilities, because "public relations specialists sometimes must explain how a company or client is handling sensitive issues." A corporate communications specialist resume example shows how problem-solving skills is used in the workplace: "complete trade resolution, corporate action and dividend processing through cns and dtc platforms. "
Speaking skills. For certain corporate communications specialist responsibilities to be completed, the job requires competence in "speaking skills." The day-to-day duties of a corporate communications specialist rely on this skill, as "public relations specialists regularly speak on behalf of clients or their organization." For example, this snippet was taken directly from a resume about how this skill applies to what corporate communications specialists do: "presented and applied media research to strategy development using dna13, factiva and vocus pr and bloomberg terminal. "
Writing skills. Another common skill required for corporate communications specialist responsibilities is "writing skills." This skill comes up in the duties of corporate communications specialists all the time, as "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." An excerpt from a real corporate communications specialist resume shows how this skill is central to what a corporate communications specialist does: "supervised advertising campaigns and programs and maintain relationships with advertisers; supported media relations efforts by writing press releases. "
The three companies that hire the most corporate communications specialists are:
- UniFirst5 corporate communications specialists jobs
- Bridge Investment Group4 corporate communications specialists jobs
- AECOM3 corporate communications specialists jobs
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Corporate communications specialist vs. Public relations
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
While similarities exist, there are also some differences between corporate communications specialists and public relations. For instance, corporate communications specialist responsibilities require skills such as "corporate communications," "customer service," "project management," and "communications support." Whereas a public relations is skilled in "event planning," "blog posts," "photography," and "instagram." This is part of what separates the two careers.
Public relations tend to reach similar levels of education than corporate communications specialists. In fact, public relations are 1.2% less likely to graduate with a Master's Degree and 0.2% more likely to have a Doctoral Degree.Corporate communications specialist vs. Specialist
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
Each career also uses different skills, according to real corporate communications specialist resumes. While corporate communications specialist responsibilities can utilize skills like "corporate communications," "press releases," "external communications," and "project management," specialists use skills like "patients," "work ethic," "patient care," and "exceptional client."
Average education levels between the two professions vary. Specialists tend to reach similar levels of education than corporate communications specialists. In fact, they're 1.4% less likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for corporate communications specialists in the next 3-5 years?
How we get our information will be more relevant, and new media platforms will continue to change how it is consumed.
I felt it essential to engage students with sources from both liberal and conservative views, especially with the discussion on fake news. For many people, unfortunately, ideology is more important than facts.
Corporate communications specialist vs. Media specialist
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a corporate communications specialist is likely to be skilled in "corporate communications," "external communications," "communications support," and "sharepoint," while a typical media specialist is skilled in "video production," "google analytics," "google adwords," and "seo."
Most media specialists achieve a similar degree level compared to corporate communications specialists. For example, they're 2.0% more likely to graduate with a Master's Degree, and 0.0% more likely to earn a Doctoral Degree.Corporate communications specialist vs. Community relations coordinator
A public relations coordinator or community relations coordinator is an individual who is responsible for promoting or creating a public image for individuals, groups, or organizations. Since businesses are major contributors to communities and fundraisers, public relations coordinators are required to handle donations requests and build a marketing platform for the company. They must work with advertising representatives and other members of the media team to help promote the image of the company to the community. Community relations coordinators are also required to handle charity events such as blood drives or hold a corporate carnivals to benefit cancer research.
Even though a few skill sets overlap between corporate communications specialists and community relations coordinators, there are some differences that are important to note. For one, a corporate communications specialist might have more use for skills like "corporate communications," "customer service," "project management," and "communications support." Meanwhile, some responsibilities of community relations coordinators require skills like "patients," "event planning," "admission process," and "medicaid. "
In general, community relations coordinators hold similar degree levels compared to corporate communications specialists. Community relations coordinators are 2.7% more likely to earn their Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.Types of corporate communications specialist
Updated January 8, 2025











