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Become A Corporate Development Director

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Working As A Corporate Development Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $149,604

    Average Salary

What Does A Corporate Development Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Corporate Development Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Corporate Development Director Jobs

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Average Length of Employment
Corporate Director 3.9 years
Top Employers Before
Director 7.4%
Manager 6.8%
Consultant 6.2%
Associate 4.5%
President 3.5%
Top Employers After
Consultant 6.9%
President 6.2%
Director 5.8%
Principal 4.7%

Do you work as a Corporate Development Director?

Corporate Development Director Demographics

Gender

Male

69.6%

Female

28.5%

Unknown

1.9%
Ethnicity

White

59.7%

Hispanic or Latino

13.7%

Asian

11.5%

Black or African American

11.2%

Unknown

3.9%
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Languages Spoken

Spanish

35.6%

French

15.6%

Portuguese

8.9%

German

8.9%

Mandarin

8.9%

Russian

6.7%

Italian

4.4%

Swedish

2.2%

Chinese

2.2%

Turkish

2.2%

Japanese

2.2%

Persian

2.2%
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Corporate Development Director Education

Schools

University of Chicago

11.3%

University of Southern California

6.9%

University of Pennsylvania

6.9%

Northwestern University

6.9%

Duke University

6.9%

Georgetown University

5.7%

Columbia University

5.7%

Southern Methodist University

5.0%

University of Phoenix

4.4%

Michigan State University

4.4%

Cornell University

4.4%

Harvard University

3.8%

American University

3.8%

Fordham University

3.8%

University of North Carolina at Chapel Hill

3.8%

Santa Clara University

3.8%

University of Connecticut

3.1%

New York University

3.1%

University of Missouri - Columbia

3.1%

Stanford University

3.1%
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Majors

Business

36.9%

Finance

16.4%

Management

11.2%

Marketing

6.5%

Accounting

3.9%

Political Science

3.2%

Economics

2.6%

Psychology

2.2%

English

1.9%

Human Resources Management

1.9%

Counseling Psychology

1.9%

Communication

1.7%

Law

1.5%

Nursing

1.3%

Criminal Justice

1.3%

Health Care Administration

1.3%

Fine Arts

1.1%

Kinesiology

1.1%

Education

1.1%

Elementary Education

1.1%
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Degrees

Masters

47.3%

Bachelors

32.8%

Other

10.9%

Doctorate

4.0%

Certificate

2.9%

Associate

2.0%

License

0.1%
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Real Corporate Development Director Salaries

Job Title Company Location Start Date Salary
Director of Corporate Development Santander Bank, N.A. Boston, MA Feb 18, 2015 $275,000
Director of Corporate Development Santander Bank Boston, MA Sep 15, 2014 $250,000 -
$300,000
Director, Corporate Development Intuit Mountain View, CA Mar 25, 2016 $225,000
Director, Corporate Development Scripps Networks, LLC New York, NY Jul 02, 2014 $210,000
Director, Corporate Development The Interpublic Group of Companies, Inc. New York, NY Sep 05, 2015 $210,000 -
$240,000
Corporate Development Director GHD, Inc. Cazenovia, NY Sep 05, 2016 $205,000
Corporate Development Director GHD Inc. Maple Grove, MN Nov 27, 2016 $205,000
Director of Corporate Development for M&A Enerdel, Inc. Indianapolis, IN Jun 06, 2016 $200,000
Director, Corporate Development GCP Applied Technologies Inc. Cambridge, MA Nov 10, 2016 $190,000
Director, Corporate Development GCP Applied Technologies Inc. Cambridge, MA Oct 17, 2016 $190,000
Director Corporate Development Watson Pharmaceuticals, Inc. Morristown, NJ Apr 26, 2010 $190,000
Director, Corporate Development Intuit Inc. Mountain View, CA Apr 13, 2015 $187,720 -
$225,000
Director Corporate Development Carpenter Technology Corporation Philadelphia, PA Oct 24, 2016 $180,000
Director Corporate Development Tetra Tech, Inc. Minneapolis, MN Nov 04, 2010 $160,000
Director, Corporate Development-Molecular Biology Integrated DNA Technologies, Inc. Coralville, IA Sep 15, 2015 $160,000
Director, Corporate Business Development Henry Schein, Inc. Melville, NY Apr 26, 2010 $160,000
Director Corporate Development Tetra Tech Inc. Minneapolis, MN Nov 08, 2010 $160,000
Corporate Development Director-Americas GHD Inc. Maple Grove, MN Jan 09, 2015 $155,000 -
$185,000
Director of Corporate Development Qualcomm Technologies, Inc. San Diego, CA Jan 05, 2015 $153,795 -
$222,200
Director, Corporate Development Jarden Corporation Rye, NY Jun 17, 2011 $153,750
Management, Corporate Strategy & Development Direc Rapid Bridge, LLC San Diego, CA Sep 30, 2010 $153,000
Director of Corporate Development Magnitude Software, Inc. Burlington, MA Jul 11, 2016 $135,000
Director, Corporate Development National Oilwell Varco, L.P. Houston, TX Jan 09, 2016 $135,000
Corporate Development Director Quest Software, Inc. Aliso Viejo, CA Jul 26, 2012 $133,557 -
$137,222
Director, Corporate Strategic Development Mylan Inc. Canonsburg, PA Aug 25, 2014 $130,000
Corporate Development Westport Insurance Corporation Armonk, NY Sep 30, 2015 $122,000

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Top Skills for A Corporate Development Director

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  1. Strategy Development
  2. Financial Models
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Supported senior management team in corporate strategy development and special projects.
  • Developed business plans and financial models for entry into new geographic markets and the introduction of new service offerings.
  • Develop and implement business development and operational strategies geared towards creating a Domestic and International market in the affordable housing area.
  • Managed Merger and Acquisition candidates and Investor Relations.
  • Planned and managed due diligence process across functional disciplines ensuring proper documentation of diligence findings.

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Top Corporate Development Director Employers

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