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What is a corporate director of marketing and how to become one
A corporate director of marketing design and implements effective strategies to create awareness for the company's business activities. He/She or she also oversees the day-to-day activities of the department and ensures daily targets are met. Hence, it is your role to monitor the progress of the department and proffer solutions to errors that arise in the department. You can as well forward major errors to the company's administrative board. Furthermore, you will control the inflow of marketing sales in the department and ensure that more inflows come in. Not just this, but you will also train junior staff on how to make sales and how to attract new prospects to the company.
A corporate director of marketing is required to have a bachelor's degree in business administration, marketing, or communications. You should not lack the ability to think strategically and creatively. You should also have excellent leadership and organizing skills alongside good interpersonal skills. The average salary for a corporate director of marketing is $120,623.
What general advice would you give to a corporate director of marketing?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $113,116
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 51.24%
male 48.76%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Corporate director of marketing career paths
Key steps to become a corporate director of marketing
Explore corporate director of marketing education requirements
Start to develop specific corporate director of marketing skills
Skills Percentages Digital Marketing 12.86% Marketing Campaigns 6.65% Brand Management 5.76% Email Campaigns 5.70% ROI 4.57% Complete relevant corporate director of marketing training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New corporate directors of marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a corporate director of marketing based on U.S. Bureau of Labor Statistics data and data from real corporate director of marketing resumes.Research corporate director of marketing duties and responsibilities
- Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
- Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
- Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
- Introduce social media, SEO, SEM, email marketing.
Get corporate director of marketing experience
Generally, it takes 8-10 years to become a corporate director of marketing. The most common roles before becoming a corporate director of marketing include marketing director, marketing manager team lead and account executive.Prepare your corporate director of marketing resume
When your background is strong enough, you can start writing your corporate director of marketing resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a corporate director of marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable corporate director of marketing resume templates
Build a professional corporate director of marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your corporate director of marketing resume.
Apply for corporate director of marketing jobs
Now it's time to start searching for a corporate director of marketing job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first corporate director of marketing job
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Average corporate director of marketing salary
The average corporate director of marketing salary in the United States is $113,116 per year or $54 per hour. Corporate director of marketing salaries range between $73,000 and $173,000 per year.
What am I worth?
How do corporate directors of marketing rate their job?
Corporate director of marketing reviews
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Updated January 8, 2025
