A corporate director of marketing design and implements effective strategies to create awareness for the company's business activities. He or she also oversees the day-to-day activities of the department and ensures daily targets are met. Hence, it is your role to monitor the progress of the department and proffer solutions to errors that arise in the department. You can as well forward major errors to the company's administrative board. Furthermore, you will control the inflow of marketing sales in the department and ensure that more inflows come in. Not just this, but you will also train junior staff on how to make sales and how to attract new prospects to the company.
A corporate director of marketing is required to have a bachelor's degree in business administration, marketing, or communications. You should not lack the ability to think strategically and creatively. You should also have excellent leadership and organizing skills alongside good interpersonal skills. The average salary for a corporate director of marketing is $120,623.
There is more than meets the eye when it comes to being a corporate director of marketing. For example, did you know that they make an average of $60.13 an hour? That's $125,072 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many corporate directors of marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a corporate director of marketing, we found that a lot of resumes listed 8.6% of corporate directors of marketing included email campaigns, while 7.4% of resumes included roi, and 6.1% of resumes included seo. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the corporate director of marketing job title. But what industry to start with? Most corporate directors of marketing actually find jobs in the technology and health care industries.
If you're interested in becoming a corporate director of marketing, one of the first things to consider is how much education you need. We've determined that 69.8% of corporate directors of marketing have a bachelor's degree. In terms of higher education levels, we found that 18.2% of corporate directors of marketing have master's degrees. Even though most corporate directors of marketing have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a corporate director of marketing. When we researched the most common majors for a corporate director of marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on corporate director of marketing resumes include associate degree degrees or license degrees.
You may find that experience in other jobs will help you become a corporate director of marketing. In fact, many corporate director of marketing jobs require experience in a role such as marketing director. Meanwhile, many corporate directors of marketing also have previous career experience in roles such as marketing manager or account executive.