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Become A Corporate Director Of Marketing

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Working As A Corporate Director Of Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $135,000

    Average Salary

What Does A Corporate Director Of Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Corporate Director Of Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Corporate Director Of Marketing Career Paths

Corporate Director Of Marketing
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Marketing Vice President
10 Yearsyrs
Senior Director Of Marketing
Sales And Marketing Vice President
11 Yearsyrs
Senior Director Of Marketing
12 Yearsyrs
Vice President
Executive Vice President
11 Yearsyrs
Chief Marketing Officer
President & Chief Operating Officer
13 Yearsyrs
Chief Marketing Officer
10 Yearsyrs
President
Vice President & General Manager
12 Yearsyrs
Sales And Marketing Vice President
Business Development Director
11 Yearsyrs
Director, Global Marketing
Director Of Sales And Marketing
9 Yearsyrs
Director, Global Marketing
12 Yearsyrs
Executive Director
Regional Vice President
11 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Senior Director
Vice President Of Information Technology
12 Yearsyrs
Director Of Strategy
Product Management Director
12 Yearsyrs
Director Of Strategy
11 Yearsyrs
Director, Product Marketing
Marketing Director
7 Yearsyrs
Director, Product Marketing
11 Yearsyrs
Founder And Chief Executive Officer
Product Director
11 Yearsyrs
Director, Corporate Communications
Director Of Communications And Marketing
9 Yearsyrs
Director, Corporate Communications
10 Yearsyrs
Community Development Director
Community Relations Director
8 Yearsyrs
Community Development Director
9 Yearsyrs
Corporate Director
Corporate Vice President
12 Yearsyrs
Marketing Operations Director
8 Yearsyrs
President/Chief Executive Officer
Global Director
14 Yearsyrs
Marketing Operations Director
Account Director
9 Yearsyrs
Senior Vice President Of Marketing
Senior Vice President, Sales
14 Yearsyrs
Chief Executive Officer
Business Director
10 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Head Of Marketing 2.3 years
Top Careers Before Corporate Director Of Marketing
Director 3.3%
Consultant 2.3%
Top Careers After Corporate Director Of Marketing
Consultant 4.8%
Owner 4.7%
President 4.0%
Principal 3.8%
Director 3.6%

Do you work as a Corporate Director Of Marketing?

Corporate Director Of Marketing Demographics

Gender

Female

48.5%

Male

45.4%

Unknown

6.1%
Ethnicity

White

63.2%

Hispanic or Latino

13.4%

Black or African American

11.1%

Asian

8.5%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

57.1%

Portuguese

9.5%

French

9.5%

Bulgarian

4.8%

Japanese

4.8%

Tagalog

4.8%

Russian

4.8%

Polish

4.8%
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Corporate Director Of Marketing Education

Schools

Northwestern University

10.5%

University of Phoenix

7.9%

Xavier University

5.3%

Michigan State University

5.3%

Saint John's University - New York

5.3%

Pennsylvania State University

5.3%

Northeastern University

5.3%

Syracuse University

4.4%

California State University - Fullerton

4.4%

University of California - Berkeley

4.4%

Temple University

4.4%

Santa Clara University

4.4%

University of Texas at Austin

4.4%

Villanova University

4.4%

University of Kentucky

4.4%

Southern Methodist University

4.4%

DePaul University

4.4%

Cornell University

4.4%

Ohio University -

3.5%

New York University

3.5%
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Majors

Business

27.2%

Marketing

23.2%

Communication

9.8%

Management

7.4%

Journalism

4.5%

English

4.0%

Finance

4.0%

Public Relations

2.9%

Graphic Design

2.5%

Political Science

2.4%

Psychology

2.2%

Advertising

1.6%

Kinesiology

1.4%

Education

1.3%

Economics

1.1%

Nursing

0.9%

Liberal Arts

0.9%

Business/Commerce

0.9%

Real Estate

0.9%

Specialized Sales And Merchandising

0.9%
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Degrees

Bachelors

45.0%

Masters

34.8%

Other

11.2%

Certificate

3.7%

Associate

2.5%

Doctorate

1.8%

License

0.6%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$135,000
View Detailed Salary Report
$95,000
Min 10%
$135,000
Median 50%
$135,000
Median 50%
$135,000
Median 50%
$135,000
Median 50%
$135,000
Median 50%
$135,000
Median 50%
$135,000
Median 50%
$194,000
Max 90%
Best Paying Company
NBCUniversal
Highest Paying City
Coeur dAlene, ID
Highest Paying State
Washington
Avg Experience Level
3.5 years
How much does a Corporate Director Of Marketing make at top companies?
The national average salary for a Corporate Director Of Marketing in the United States is $135,950 per year or $65 per hour. Those in the bottom 10 percent make under $95,000 a year, and the top 10 percent make over $194,000.

Real Corporate Director Of Marketing Salaries

Job Title Company Location Start Date Salary
Director, OEM Business and Corporate Marketing Superior Tire and Rubber Corp. Warren, PA Sep 24, 2016 $131,000
Director of Corporate Marketing Startapp Inc. New York, NY Oct 01, 2015 $130,000
Director, OEM Business and Corporate Marketing Superior Tire and Rubber Corp. Warren, PA Sep 24, 2016 $130,000
Director, OEM Business and Corporate Marketing Superior Tire & Rubber Corp Warren, PA Feb 25, 2016 $129,900
Corporate Portfolio Marketing Director Nice Systems Inc. Rutherford, NJ Jun 27, 2011 $110,000
Director of Corporate Marketing Tririga Inc. Las Vegas, NV Sep 27, 2010 $90,000
Director of Corporate Marketing/Technical Anaylst Tririga Inc. Las Vegas, NV Sep 27, 2010 $90,000 -
$110,000
Director, OEM Business and Corporate Marketing Superior Tire and Rubber Corp. Warren, PA Oct 01, 2013 $80,000
Director of Corporate Marketing IVC Television Inc. Coral Gables, FL Oct 01, 2011 $70,000

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Top Skills for A Corporate Director Of Marketing

  1. Email
  2. Revenue Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Develop and integrate a nurture marketing system to ensure contact with customers via email blast, and quarterly newsletter.
  • Produced annual revenue growth of 8% two consecutive years with record setting revenues for the flagship location.
  • Collaborate with Hospital administration in new product development.
  • Increased market share, reversing three-year decline through category management planning and merchandising initiatives.
  • Directed corporate marketing/business development activities for regional infrastructure/environmental engineering/operations & maintenance companies.

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Top 10 Best States for Corporate Directors Of Marketing

  1. New York
  2. New Jersey
  3. Colorado
  4. Rhode Island
  5. Virginia
  6. California
  7. District of Columbia
  8. Washington
  9. Delaware
  10. Pennsylvania
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  • (516 jobs)
  • (118 jobs)
  • (716 jobs)
  • (4,988 jobs)
  • (270 jobs)
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  • (788 jobs)

Top Corporate Director Of Marketing Employers

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