Corporate director of marketing job description
Updated March 14, 2024
9 min read
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Example corporate director of marketing requirements on a job description
Corporate director of marketing requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in corporate director of marketing job postings.
Sample corporate director of marketing requirements
- 10+ years of experience in marketing
- Bachelor's degree in Marketing or a related field
- Strong knowledge of market research and analysis
- Demonstrated experience in developing and implementing marketing strategies
- Proven experience in managing and leading a marketing team
Sample required corporate director of marketing soft skills
- Excellent communication and interpersonal skills
- Strong leadership and management skills
- Ability to work independently and in a team environment
- Strong analytical and problem-solving skills
- Results-oriented and able to work under pressure
Corporate director of marketing job description example 1
ezCater corporate director of marketing job description
ez Cater is the most trusted provider of corporate food solutions - a $300+ billion market in the US alone. ez Cater is purpose-built for business. ez Cater's corporate food platform and flexible, scalable food solutions allow organizations to centralize and track their food spend, and fulfill everything from daily employee meals to client meetings and company all-hands. ez Cater backs this up with business-grade, best-in-class, customer service and an unmatched nationwide footprint. We're backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille, and had an up-round in December of 2021 when we were valued at $1.6 billion.
We're looking for a B2B marketing leader to help scale our Corporate Solutions marketing, currently the fastest growing part of the ez Cater business! ez Cater corporate accounts enable companies to centralize and manage their food spend in a single, customizable platform and include features like invoicing, custom reporting, recurring employee meals, and concierge food ordering.
You'll work closely with the rest of the marketing team, sales, and account management to generate high-quality leads, attract and nurture deals for our sales pipeline, expand share of wallet within existing Corporate Solution accounts, and drive adoption of ez Cater Corporate Solutions within our existing customer base.
What you'll do:Work with existing marketing channels, and identify new ones, to drive efficient and effective Marketing Qualified Leads (MQLs) and build pipeline for ez Cater Corporate Solutions across key audiences. This includes but is not limited to email, digital, direct mail, events, and content marketing.Work with our marketplace (transactional ordering) marketing team to identify upsell opportunities within our existing customer base, and our product marketing team to identify and target expansion within key verticals. Partner with our sales and account management teams to train and drive strategy for BDRs and increase sales effectiveness.Experiment with account-based marketing strategies to drive revenue at strategic accounts. Provide thought leadership, strategic insight, and clear communication on our Corporate Marketing strategy, and communicate with leadership, the sales organization, and other teams on current marketing activities and report on the results.Ensure we maximize the impact of our experiments by maintaining organized playbooks and measurement plans to clearly define success, apply learnings, and prioritize marketing-related activities Own and expand reporting dashboards.
What have you: 7+ years in building and scaling B2B marketing programs, ideally in roles of increasing responsibility, preferably for tech-led solutions.Proven success in building a sales pipeline via integrated multi-channel marketing campaigns, and a track record of successful collaboration with sales and account management teams. Fluency in Account Based Marketing program strategy, execution, and measurement.Ability to thrive in a “start-up within a large company.”A healthy amount of customer empathy and the ability to understand (and explain to others) the unique roles and motivations in our B2B buying process.Equal parts creativity and technical prowess. Be fluent enough to do the basics yourself, and articulate enough to communicate what you need to the experts on our creative and analytics teams. A “figure it out” mentality that drives you to take ownership in the face of ambiguity. You're not afraid to fail and do better the next time.
The national cash compensation range for this role is $167,000 - $232,000* per year.
*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).
ez Cater does not sponsor applicants for work visas or legal permanent residence.
What you'll get from us:
You'll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You'll also get sane working hours and great flexibility around work/life balance.
Have people in your life - of any age - who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.
Oh, and you'll get all this: Market salary, stock options that you'll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ez Cater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you're in one of our offices, and knowing that you helped get this rocket ship to the moon.
ez Cater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.
For information on how ez Cater collects and uses job applicants' personal information, please visit our Job Applicant Privacy Policy.
#LI-Remote
#BI-Remote
We're looking for a B2B marketing leader to help scale our Corporate Solutions marketing, currently the fastest growing part of the ez Cater business! ez Cater corporate accounts enable companies to centralize and manage their food spend in a single, customizable platform and include features like invoicing, custom reporting, recurring employee meals, and concierge food ordering.
You'll work closely with the rest of the marketing team, sales, and account management to generate high-quality leads, attract and nurture deals for our sales pipeline, expand share of wallet within existing Corporate Solution accounts, and drive adoption of ez Cater Corporate Solutions within our existing customer base.
What you'll do:Work with existing marketing channels, and identify new ones, to drive efficient and effective Marketing Qualified Leads (MQLs) and build pipeline for ez Cater Corporate Solutions across key audiences. This includes but is not limited to email, digital, direct mail, events, and content marketing.Work with our marketplace (transactional ordering) marketing team to identify upsell opportunities within our existing customer base, and our product marketing team to identify and target expansion within key verticals. Partner with our sales and account management teams to train and drive strategy for BDRs and increase sales effectiveness.Experiment with account-based marketing strategies to drive revenue at strategic accounts. Provide thought leadership, strategic insight, and clear communication on our Corporate Marketing strategy, and communicate with leadership, the sales organization, and other teams on current marketing activities and report on the results.Ensure we maximize the impact of our experiments by maintaining organized playbooks and measurement plans to clearly define success, apply learnings, and prioritize marketing-related activities Own and expand reporting dashboards.
What have you: 7+ years in building and scaling B2B marketing programs, ideally in roles of increasing responsibility, preferably for tech-led solutions.Proven success in building a sales pipeline via integrated multi-channel marketing campaigns, and a track record of successful collaboration with sales and account management teams. Fluency in Account Based Marketing program strategy, execution, and measurement.Ability to thrive in a “start-up within a large company.”A healthy amount of customer empathy and the ability to understand (and explain to others) the unique roles and motivations in our B2B buying process.Equal parts creativity and technical prowess. Be fluent enough to do the basics yourself, and articulate enough to communicate what you need to the experts on our creative and analytics teams. A “figure it out” mentality that drives you to take ownership in the face of ambiguity. You're not afraid to fail and do better the next time.
The national cash compensation range for this role is $167,000 - $232,000* per year.
*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).
ez Cater does not sponsor applicants for work visas or legal permanent residence.
What you'll get from us:
You'll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You'll also get sane working hours and great flexibility around work/life balance.
Have people in your life - of any age - who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.
Oh, and you'll get all this: Market salary, stock options that you'll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ez Cater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you're in one of our offices, and knowing that you helped get this rocket ship to the moon.
ez Cater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.
For information on how ez Cater collects and uses job applicants' personal information, please visit our Job Applicant Privacy Policy.
#LI-Remote
#BI-Remote
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Corporate director of marketing job description example 2
TA Digital corporate director of marketing job description
Location: Anywhere in the US | Preference to Chicago, Livonia, MI or Newark, CA with possibly of 25% travel
Please Read: Seeking Digital Agency Marketing experience for a Systems Integration Firm implementing leading CMS, MA or eCommerce Solutions. This is not an Ad-Agency, Advertising or Product Marketing role.
TA Digital is a digital transformation agency with 30-40% growth year-over-year focused on hiring leaders within the digital marketing space to support growth and build a scalable foundation for the future. Our vision is to provide innovative digital solutions and services by continuing to expand our leadership team and hiring superstars who may feel lost or marginalized within their current organizations.
Description:
The Director, Corporate Marketing will lead Marketing for business across all internal business segments partnering closely with the Sales Leaders, Digital Services & Delivery and Executive leadership, the position will be helming the multi-year marketing strategy responsible for development and scaling the operation to grow business for CMS, MA, eCommerce / Omni-Channel Solutions. This role will lead through cross-function collaboration with sales, product development, digital marketing as well as marketing operations teams at the global, regional and country levels.
Responsibilities:
Marketing Leadership: Build strong partnership and vision for business growth for each line of business. Understand competitive landscape and industry trends in markets focusing on customer experience, commerce and digital marketing. Create multi-year market strategy to enable the growth of the business. Push the envelope with out-of-the-box programs and best-in class-marketing. Assess marketing efficiencies across programs and channels. Enabling integrated cross-channel marketing to optimize customer experience across the lifecycle journey from discovery, consideration, evaluation, buy, adoption and retention.
Brand and Thought Leadership: Position TA Digital as an undisputed leader in digital transformation to showcase our Digital Experience value to enterprises. Bring our story to life across all marketing touch points and be a change leader of the marketing team to drive a unified approach with our marketing strategy.
Marketing Strategy and Planning: Align marketing strategies to TA Digital's global direction and establish an operational growth strategy within a global-to-region-to-country model. Develop the plan with clear objectives, timelines, goals and success measures. Lead the marketing team to execute with discipline and consistency. Collaborate and communicate plans with cross-functional teams. Provide counsel and market insights to the business unit and corporate marketing to influence delivery, product strategy and marketing investment. Leverage support across campaign & demand marketing, marketing insights & operations as well as PR & communications.
Requirements
8-10 years of marketing experience in software or a technology related field.
5+ years of people management experience
Bachelor's degree, or equivalent work experience required and MBA desirable.
Understanding of Digital Transformation industry; knowledge of content management systems (CMS), Marketing Automation (MA), Commerce / Omni-Channel solutions will be a required
Proven success in defining marketing strategies in support of business and corporate objectives, including the development, execution, and measurement of attribution marketing programs.
Proven track record in managing outside vendors, keeping vendors on track and within budget
Attention to detail-accurate data gathering, insightful analysis, ability to manage logistics and tactical details with flawless execution
Excellent leadership, interpersonal communication, teamwork and project management skills required
Proven track record in working effectively with cross functional groups, sales organizations, and operations.
Innovator with the ability to influence management at all levels (internally and externally).
Benefits
Compensation:
Base Salary, Bonus, Benefits: Global Health, Dental, Vision, AD&D Insurance, Vacation / PTO / Vacation pay plus matching 401K, Tuition & Travel Expense Reimbursement as needed
About us:
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business - ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.
TA Digital has offices in US, Canada, UK and India. For more information, visit:
EOE & OFCCP Compliant regardless of: Minority / Female / Veteran / Disabled / Sexual Orientation / Gender Identity / National Origin
Please Read: Seeking Digital Agency Marketing experience for a Systems Integration Firm implementing leading CMS, MA or eCommerce Solutions. This is not an Ad-Agency, Advertising or Product Marketing role.
TA Digital is a digital transformation agency with 30-40% growth year-over-year focused on hiring leaders within the digital marketing space to support growth and build a scalable foundation for the future. Our vision is to provide innovative digital solutions and services by continuing to expand our leadership team and hiring superstars who may feel lost or marginalized within their current organizations.
Description:
The Director, Corporate Marketing will lead Marketing for business across all internal business segments partnering closely with the Sales Leaders, Digital Services & Delivery and Executive leadership, the position will be helming the multi-year marketing strategy responsible for development and scaling the operation to grow business for CMS, MA, eCommerce / Omni-Channel Solutions. This role will lead through cross-function collaboration with sales, product development, digital marketing as well as marketing operations teams at the global, regional and country levels.
Responsibilities:
Marketing Leadership: Build strong partnership and vision for business growth for each line of business. Understand competitive landscape and industry trends in markets focusing on customer experience, commerce and digital marketing. Create multi-year market strategy to enable the growth of the business. Push the envelope with out-of-the-box programs and best-in class-marketing. Assess marketing efficiencies across programs and channels. Enabling integrated cross-channel marketing to optimize customer experience across the lifecycle journey from discovery, consideration, evaluation, buy, adoption and retention.
Brand and Thought Leadership: Position TA Digital as an undisputed leader in digital transformation to showcase our Digital Experience value to enterprises. Bring our story to life across all marketing touch points and be a change leader of the marketing team to drive a unified approach with our marketing strategy.
Marketing Strategy and Planning: Align marketing strategies to TA Digital's global direction and establish an operational growth strategy within a global-to-region-to-country model. Develop the plan with clear objectives, timelines, goals and success measures. Lead the marketing team to execute with discipline and consistency. Collaborate and communicate plans with cross-functional teams. Provide counsel and market insights to the business unit and corporate marketing to influence delivery, product strategy and marketing investment. Leverage support across campaign & demand marketing, marketing insights & operations as well as PR & communications.
Requirements
8-10 years of marketing experience in software or a technology related field.
5+ years of people management experience
Bachelor's degree, or equivalent work experience required and MBA desirable.
Understanding of Digital Transformation industry; knowledge of content management systems (CMS), Marketing Automation (MA), Commerce / Omni-Channel solutions will be a required
Proven success in defining marketing strategies in support of business and corporate objectives, including the development, execution, and measurement of attribution marketing programs.
Proven track record in managing outside vendors, keeping vendors on track and within budget
Attention to detail-accurate data gathering, insightful analysis, ability to manage logistics and tactical details with flawless execution
Excellent leadership, interpersonal communication, teamwork and project management skills required
Proven track record in working effectively with cross functional groups, sales organizations, and operations.
Innovator with the ability to influence management at all levels (internally and externally).
Benefits
Compensation:
Base Salary, Bonus, Benefits: Global Health, Dental, Vision, AD&D Insurance, Vacation / PTO / Vacation pay plus matching 401K, Tuition & Travel Expense Reimbursement as needed
About us:
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business - ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.
TA Digital has offices in US, Canada, UK and India. For more information, visit:
EOE & OFCCP Compliant regardless of: Minority / Female / Veteran / Disabled / Sexual Orientation / Gender Identity / National Origin
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Updated March 14, 2024
Updated March 14, 2024