How To Become A Corporate Marketing Manager: What It Is and Career Path

What is a corporate marketing manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

While working as a corporate marketing manager, you might be expected to travel to different places to meet vendors and clients and sometimes work more than 40 hours a week. The main responsibilities of a corporate marketing manager are to create and implement several marketing campaigns and programs while analyzing the demand for new products. They also train new marketing personnel, negotiate contracts with vendors, and offer recommendations.

Managers in this profession mostly have bachelor's degrees. They commonly study marketing, business, or communication during their bachelor's or master's degree. Employers can often see the knowledge of market research, communications strategies, internal communications, business development, or press releases in the resumes of these professionals.

Normally, corporate marketing managers make around $45 an hour. Their total yearly earnings sum up to more than $90,000 per annum. Due to career growth in the coming years, there will be more job opportunities for this role in the US.

What general advice would you give to a corporate marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreCorporate Marketing ManagerUS Average

Salary

7.3

Avg. Salary $93,247

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 54.64%

male 45.36%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a corporate marketing manager

Explore corporate marketing manager education requirements

Most common corporate marketing manager degrees

Bachelor's

77.7 %

Master's

15.0 %

Associate

5.4 %

Start to develop specific corporate marketing manager skills

Skills	Percentages
Digital Marketing	9.75%
Marketing Campaigns	7.57%
Integrated Marketing	6.56%
B2B Marketing	4.46%
Communications Strategies	4.42%

Complete relevant corporate marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New corporate marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a corporate marketing manager based on U.S. Bureau of Labor Statistics data and data from real corporate marketing manager resumes.

Research corporate marketing manager duties and responsibilities

Define strategy for marketing automation software and lead integration of newly acquire HubSpot with Zoho CRM to create comprehensive revenue funnel.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Design HTML format storefront automate email campaigns.
Implement new CRM software and procedures for ongoing cleaning of data.

Prepare your corporate marketing manager resume

When your background is strong enough, you can start writing your corporate marketing manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a corporate marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable corporate marketing manager resume templates

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