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The differences between corporate marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate marketing manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $93,247 average annual salary of a corporate marketing manager.
The top three skills for a corporate marketing manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Corporate Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $93,247 | $94,094 |
| Hourly rate | $44.83 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 118,137 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the responsibility of a corporate marketing manager to create and implement different marketing campaigns and programs. Typically, corporate marketing managers work full-time in an office or organization. The managers collate budgets and estimates for the marketing campaigns of the company. They are part of negotiations, prepare sales and advertising contracts, and assess the advertising materials to be used in campaigns. To become a good marketing manager, one must be adaptable, creative, has good teamwork skills, and has commercial awareness.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Corporate marketing managers and assistant marketing managers have different pay scales, as shown below.
| Corporate Marketing Manager | Assistant Marketing Manager | |
| Average salary | $93,247 | $94,094 |
| Salary range | Between $63,000 And $136,000 | Between $64,000 And $136,000 |
| Highest paying City | - | Portsmouth, VA |
| Highest paying state | - | Virginia |
| Best paying company | - | General Motors |
| Best paying industry | - | Finance |
There are a few differences between a corporate marketing manager and an assistant marketing manager in terms of educational background:
| Corporate Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate marketing managers' and assistant marketing managers' demographics:
| Corporate Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.4% Female, 54.6% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |