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The differences between corporate marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate marketing manager and a brand marketing manager. Additionally, a corporate marketing manager has an average salary of $93,247, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a corporate marketing manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Corporate Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $93,247 | $91,940 |
| Hourly rate | $44.83 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 118,137 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the responsibility of a corporate marketing manager to create and implement different marketing campaigns and programs. Typically, corporate marketing managers work full-time in an office or organization. The managers collate budgets and estimates for the marketing campaigns of the company. They are part of negotiations, prepare sales and advertising contracts, and assess the advertising materials to be used in campaigns. To become a good marketing manager, one must be adaptable, creative, has good teamwork skills, and has commercial awareness.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Corporate marketing managers and brand marketing managers have different pay scales, as shown below.
| Corporate Marketing Manager | Brand Marketing Manager | |
| Average salary | $93,247 | $91,940 |
| Salary range | Between $63,000 And $136,000 | Between $64,000 And $131,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Morgan Lewis |
| Best paying industry | - | Media |
There are a few differences between a corporate marketing manager and a brand marketing manager in terms of educational background:
| Corporate Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate marketing managers' and brand marketing managers' demographics:
| Corporate Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.4% Female, 54.6% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |