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The differences between corporate marketing managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate marketing manager and an events marketing manager. Additionally, a corporate marketing manager has an average salary of $93,247, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for a corporate marketing manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Corporate Marketing Manager | Events Marketing Manager | |
| Yearly salary | $93,247 | $80,575 |
| Hourly rate | $44.83 | $38.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 118,137 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the responsibility of a corporate marketing manager to create and implement different marketing campaigns and programs. Typically, corporate marketing managers work full-time in an office or organization. The managers collate budgets and estimates for the marketing campaigns of the company. They are part of negotiations, prepare sales and advertising contracts, and assess the advertising materials to be used in campaigns. To become a good marketing manager, one must be adaptable, creative, has good teamwork skills, and has commercial awareness.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Corporate marketing managers and events marketing managers have different pay scales, as shown below.
| Corporate Marketing Manager | Events Marketing Manager | |
| Average salary | $93,247 | $80,575 |
| Salary range | Between $63,000 And $136,000 | Between $59,000 And $108,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a corporate marketing manager and an events marketing manager in terms of educational background:
| Corporate Marketing Manager | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate marketing managers' and events marketing managers' demographics:
| Corporate Marketing Manager | Events Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.4% Female, 54.6% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |