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The differences between corporate marketing managers and general managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a corporate marketing manager, becoming a general manager takes usually requires 4-6 years. Additionally, a corporate marketing manager has an average salary of $93,247, which is higher than the $71,581 average annual salary of a general manager.
The top three skills for a corporate marketing manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a general manager are customer service, cleanliness, and food safety.
| Corporate Marketing Manager | General Manager | |
| Yearly salary | $93,247 | $71,581 |
| Hourly rate | $44.83 | $34.41 |
| Growth rate | 10% | 6% |
| Number of jobs | 118,137 | 442,690 |
| Job satisfaction | - | 4.25 |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 56% |
| Average age | 39 | 44 |
| Years of experience | 10 | 6 |
It is the responsibility of a corporate marketing manager to create and implement different marketing campaigns and programs. Typically, corporate marketing managers work full-time in an office or organization. The managers collate budgets and estimates for the marketing campaigns of the company. They are part of negotiations, prepare sales and advertising contracts, and assess the advertising materials to be used in campaigns. To become a good marketing manager, one must be adaptable, creative, has good teamwork skills, and has commercial awareness.
A general manager is responsible for handling the overall operations in the business. General managers manage the staff tasks efficiently, monitor the productivity and efficiency of the work environment, implement new strategies to improve the business performance, recognize the team's best efforts, and effective allocation of budget resources. A general manager must have excellent communication, decision-making, and critical-thinking skills to identify areas of improvement in handling customer complaints, connecting with vendors and other lines of businesses that will direct the company towards its successful objectives.
Corporate marketing managers and general managers have different pay scales, as shown below.
| Corporate Marketing Manager | General Manager | |
| Average salary | $93,247 | $71,581 |
| Salary range | Between $63,000 And $136,000 | Between $40,000 And $126,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Hawaii |
| Best paying company | - | NVIDIA |
| Best paying industry | - | Manufacturing |
There are a few differences between a corporate marketing manager and a general manager in terms of educational background:
| Corporate Marketing Manager | General Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 56% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between corporate marketing managers' and general managers' demographics:
| Corporate Marketing Manager | General Manager | |
| Average age | 39 | 44 |
| Gender ratio | Male, 45.4% Female, 54.6% | Male, 70.7% Female, 29.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |