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Corporate marketing manager vs manager, field marketing

The differences between corporate marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate marketing manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $93,247 average annual salary of a corporate marketing manager.

The top three skills for a corporate marketing manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Corporate marketing manager vs manager, field marketing overview

Corporate Marketing ManagerManager, Field Marketing
Yearly salary$93,247$93,296
Hourly rate$44.83$44.85
Growth rate10%10%
Number of jobs118,137174,371
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a corporate marketing manager do?

It is the responsibility of a corporate marketing manager to create and implement different marketing campaigns and programs. Typically, corporate marketing managers work full-time in an office or organization. The managers collate budgets and estimates for the marketing campaigns of the company. They are part of negotiations, prepare sales and advertising contracts, and assess the advertising materials to be used in campaigns. To become a good marketing manager, one must be adaptable, creative, has good teamwork skills, and has commercial awareness.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Corporate marketing manager vs manager, field marketing salary

Corporate marketing managers and managers, field marketing have different pay scales, as shown below.

Corporate Marketing ManagerManager, Field Marketing
Average salary$93,247$93,296
Salary rangeBetween $63,000 And $136,000Between $68,000 And $127,000
Highest paying City-Carson City, NV
Highest paying state-Nevada
Best paying company-Google
Best paying industry-Technology

Differences between corporate marketing manager and manager, field marketing education

There are a few differences between a corporate marketing manager and a manager, field marketing in terms of educational background:

Corporate Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Corporate marketing manager vs manager, field marketing demographics

Here are the differences between corporate marketing managers' and managers, field marketing' demographics:

Corporate Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 45.4% Female, 54.6%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between corporate marketing manager and manager, field marketing duties and responsibilities

Corporate marketing manager example responsibilities.

  • Define strategy for marketing automation software and lead integration of newly acquire HubSpot with Zoho CRM to create comprehensive revenue funnel.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Design HTML format storefront automate email campaigns.
  • Implement new CRM software and procedures for ongoing cleaning of data.
  • Develop and execute social media marketing plan focuse on SEO, increasing web recognition and site traffic.
  • Identify SEO / social tactics as well as targeted content for the company blog in order to increase audience engagement.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Corporate marketing manager vs manager, field marketing skills

Common corporate marketing manager skills
  • Digital Marketing, 10%
  • Marketing Campaigns, 8%
  • Integrated Marketing, 7%
  • B2B Marketing, 4%
  • Communications Strategies, 4%
  • Market Research, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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