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The differences between corporate marketing managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate marketing manager and a marketing communications manager. Additionally, a corporate marketing manager has an average salary of $93,247, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a corporate marketing manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Corporate Marketing Manager | Marketing Communications Manager | |
| Yearly salary | $93,247 | $84,146 |
| Hourly rate | $44.83 | $40.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 118,137 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the responsibility of a corporate marketing manager to create and implement different marketing campaigns and programs. Typically, corporate marketing managers work full-time in an office or organization. The managers collate budgets and estimates for the marketing campaigns of the company. They are part of negotiations, prepare sales and advertising contracts, and assess the advertising materials to be used in campaigns. To become a good marketing manager, one must be adaptable, creative, has good teamwork skills, and has commercial awareness.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Corporate marketing managers and marketing communications managers have different pay scales, as shown below.
| Corporate Marketing Manager | Marketing Communications Manager | |
| Average salary | $93,247 | $84,146 |
| Salary range | Between $63,000 And $136,000 | Between $60,000 And $117,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Boston Consulting Group |
| Best paying industry | - | Finance |
There are a few differences between a corporate marketing manager and a marketing communications manager in terms of educational background:
| Corporate Marketing Manager | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate marketing managers' and marketing communications managers' demographics:
| Corporate Marketing Manager | Marketing Communications Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.4% Female, 54.6% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |