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The differences between corporate marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $93,247 average annual salary of a corporate marketing manager.
The top three skills for a corporate marketing manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Corporate Marketing Manager | Marketing Lead | |
| Yearly salary | $93,247 | $104,664 |
| Hourly rate | $44.83 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 118,137 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the responsibility of a corporate marketing manager to create and implement different marketing campaigns and programs. Typically, corporate marketing managers work full-time in an office or organization. The managers collate budgets and estimates for the marketing campaigns of the company. They are part of negotiations, prepare sales and advertising contracts, and assess the advertising materials to be used in campaigns. To become a good marketing manager, one must be adaptable, creative, has good teamwork skills, and has commercial awareness.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Corporate marketing managers and marketing leads have different pay scales, as shown below.
| Corporate Marketing Manager | Marketing Lead | |
| Average salary | $93,247 | $104,664 |
| Salary range | Between $63,000 And $136,000 | Between $74,000 And $146,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a corporate marketing manager and a marketing lead in terms of educational background:
| Corporate Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate marketing managers' and marketing leads' demographics:
| Corporate Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.4% Female, 54.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |