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The differences between corporate marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $93,247 average annual salary of a corporate marketing manager.
The top three skills for a corporate marketing manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Corporate Marketing Manager | Marketing Manager | |
| Yearly salary | $93,247 | $104,550 |
| Hourly rate | $44.83 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 118,137 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the responsibility of a corporate marketing manager to create and implement different marketing campaigns and programs. Typically, corporate marketing managers work full-time in an office or organization. The managers collate budgets and estimates for the marketing campaigns of the company. They are part of negotiations, prepare sales and advertising contracts, and assess the advertising materials to be used in campaigns. To become a good marketing manager, one must be adaptable, creative, has good teamwork skills, and has commercial awareness.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Corporate marketing managers and marketing managers have different pay scales, as shown below.
| Corporate Marketing Manager | Marketing Manager | |
| Average salary | $93,247 | $104,550 |
| Salary range | Between $63,000 And $136,000 | Between $71,000 And $153,000 |
| Highest paying City | - | Menlo Park, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a corporate marketing manager and a marketing manager in terms of educational background:
| Corporate Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate marketing managers' and marketing managers' demographics:
| Corporate Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.4% Female, 54.6% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |