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The differences between corporate marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate marketing manager and a marketing manager/project manager. Additionally, a corporate marketing manager has an average salary of $93,247, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a corporate marketing manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Corporate Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $93,247 | $78,368 |
| Hourly rate | $44.83 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 118,137 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the responsibility of a corporate marketing manager to create and implement different marketing campaigns and programs. Typically, corporate marketing managers work full-time in an office or organization. The managers collate budgets and estimates for the marketing campaigns of the company. They are part of negotiations, prepare sales and advertising contracts, and assess the advertising materials to be used in campaigns. To become a good marketing manager, one must be adaptable, creative, has good teamwork skills, and has commercial awareness.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Corporate marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Corporate Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $93,247 | $78,368 |
| Salary range | Between $63,000 And $136,000 | Between $56,000 And $109,000 |
| Highest paying City | - | Carson City, NV |
| Highest paying state | - | Nevada |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a corporate marketing manager and a marketing manager/project manager in terms of educational background:
| Corporate Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate marketing managers' and marketing manager/project managers' demographics:
| Corporate Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.4% Female, 54.6% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |