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The differences between corporate marketing managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate marketing manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $93,247 average annual salary of a corporate marketing manager.
The top three skills for a corporate marketing manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Corporate Marketing Manager | Online Marketing Manager | |
| Yearly salary | $93,247 | $96,212 |
| Hourly rate | $44.83 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 118,137 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the responsibility of a corporate marketing manager to create and implement different marketing campaigns and programs. Typically, corporate marketing managers work full-time in an office or organization. The managers collate budgets and estimates for the marketing campaigns of the company. They are part of negotiations, prepare sales and advertising contracts, and assess the advertising materials to be used in campaigns. To become a good marketing manager, one must be adaptable, creative, has good teamwork skills, and has commercial awareness.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Corporate marketing managers and online marketing managers have different pay scales, as shown below.
| Corporate Marketing Manager | Online Marketing Manager | |
| Average salary | $93,247 | $96,212 |
| Salary range | Between $63,000 And $136,000 | Between $69,000 And $133,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Utilities |
There are a few differences between a corporate marketing manager and an online marketing manager in terms of educational background:
| Corporate Marketing Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate marketing managers' and online marketing managers' demographics:
| Corporate Marketing Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.4% Female, 54.6% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |