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Corporate marketing manager vs regional marketing manager

The differences between corporate marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate marketing manager and a regional marketing manager. Additionally, a corporate marketing manager has an average salary of $93,247, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a corporate marketing manager include digital marketing, marketing campaigns and integrated marketing. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Corporate marketing manager vs regional marketing manager overview

Corporate Marketing ManagerRegional Marketing Manager
Yearly salary$93,247$85,217
Hourly rate$44.83$40.97
Growth rate10%10%
Number of jobs118,137115,987
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a corporate marketing manager do?

It is the responsibility of a corporate marketing manager to create and implement different marketing campaigns and programs. Typically, corporate marketing managers work full-time in an office or organization. The managers collate budgets and estimates for the marketing campaigns of the company. They are part of negotiations, prepare sales and advertising contracts, and assess the advertising materials to be used in campaigns. To become a good marketing manager, one must be adaptable, creative, has good teamwork skills, and has commercial awareness.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Corporate marketing manager vs regional marketing manager salary

Corporate marketing managers and regional marketing managers have different pay scales, as shown below.

Corporate Marketing ManagerRegional Marketing Manager
Average salary$93,247$85,217
Salary rangeBetween $63,000 And $136,000Between $62,000 And $116,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-AbbVie
Best paying industry-Construction

Differences between corporate marketing manager and regional marketing manager education

There are a few differences between a corporate marketing manager and a regional marketing manager in terms of educational background:

Corporate Marketing ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Corporate marketing manager vs regional marketing manager demographics

Here are the differences between corporate marketing managers' and regional marketing managers' demographics:

Corporate Marketing ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 45.4% Female, 54.6%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between corporate marketing manager and regional marketing manager duties and responsibilities

Corporate marketing manager example responsibilities.

  • Define strategy for marketing automation software and lead integration of newly acquire HubSpot with Zoho CRM to create comprehensive revenue funnel.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Design HTML format storefront automate email campaigns.
  • Implement new CRM software and procedures for ongoing cleaning of data.
  • Develop and execute social media marketing plan focuse on SEO, increasing web recognition and site traffic.
  • Identify SEO / social tactics as well as targeted content for the company blog in order to increase audience engagement.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Corporate marketing manager vs regional marketing manager skills

Common corporate marketing manager skills
  • Digital Marketing, 10%
  • Marketing Campaigns, 8%
  • Integrated Marketing, 7%
  • B2B Marketing, 4%
  • Communications Strategies, 4%
  • Market Research, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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