How to hire a corporate marketing manager

How to hire a corporate marketing manager, step by step

Here's a step-by-step corporate marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a corporate marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new corporate marketing manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your corporate marketing manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a corporate marketing manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a corporate marketing manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a corporate marketing manager that fits the bill.

   This list shows salaries for various types of corporate marketing managers.

   Type of Corporate Marketing Manager	Description	Hourly rate
   Corporate Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$30-65
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Lead	A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more	$35-70

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Marketing Campaigns
   • Integrated Marketing
   • B2B Marketing
   • Communications Strategies
   • Market Research
   • Social Media Management
   • Media Management
   • Lead Generation
   • Email Marketing
   • Press Releases
   • Business Development
   • ROI
   • SEO

   Check all skills

   Responsibilities:

   • Define strategy for marketing automation software and lead integration of newly acquire HubSpot with Zoho CRM to create comprehensive revenue funnel.
   • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
   • Design HTML format storefront automate email campaigns.
   • Implement new CRM software and procedures for ongoing cleaning of data.
   • Develop and execute social media marketing plan focuse on SEO, increasing web recognition and site traffic.
   • Identify SEO / social tactics as well as targeted content for the company blog in order to increase audience engagement.

3. Make a budget

   Including a salary range in your corporate marketing manager job description is a great way to entice the best and brightest candidates. A corporate marketing manager salary can vary based on several factors:

   • Location. For example, corporate marketing managers' average salary in wyoming is 53% less than in alaska.
   • Seniority. Entry-level corporate marketing managers earn 54% less than senior-level corporate marketing managers.
   • Certifications. A corporate marketing manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a corporate marketing manager's salary.

   Average corporate marketing manager salary

   $93,247yearly

   $44.83 hourly rate

   ---

   Entry-level corporate marketing manager salary

   $63,000 yearly salary

   Updated January 13, 2026

4. Writing a corporate marketing manager job description

   A corporate marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a corporate marketing manager job description:

   Corporate marketing manager job description example

   JPMorgan Chase is looking for an experienced digital production manager to lead JPMorgan.com and JPMorganChase.com website production. You will be managing a team of designers and content producers with daily publication of multiple pages to these sites.
   Responsibilities:
   
   + Manage a team of designers and content producers to ensure that priorities are set and objectives are met
   
   + Integrate agile methodology and efficiency tracking tools to bring improvements in speed and quality
   
   + Balance a sense of urgency with quality results among the team
   
   + Collaborate with LOB Marketing Leads when necessary to understand their objectives
   
   + Collaborate with third party agencies when necessary on strategic site projects
   
   + Partner with developers' manager to ensure both teams are in sync with BAU and special projects
   
   + Proactively identify opportunities for enhancements to the sites to improve LOB objectives
   
   Key Qualifications:
   
   + You have at least 7-10 years experience managing a digital team
   
   + Experience effectively managing the productivity of your team, staffing properly, measuring results, identifying areas of improvement and solutions, and providing feedback and motivation to team members
   
   + Experience with agile, preferably in a non-developer environment
   
   + Experience working with a scalable content management system like AEM is preferred
   
   + Experience developing creative solutions in a team environment
   
   + A solid understanding of the digital creative development process and the ability to evaluate good UI/UX and provide helpful feedback
   
   + Ability to communicate effectively up and down the organization with data to support your POV
   
   Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
   
   We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
   
   The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
   
   As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
   
   Equal Opportunity Employer/Disability/Veterans

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right corporate marketing manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your corporate marketing manager job on Zippia to find and attract quality corporate marketing manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting corporate marketing managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new corporate marketing manager

   Once you've selected the best corporate marketing manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new corporate marketing manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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