Corporate marketing manager job description
Updated March 14, 2024
10 min read
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Example corporate marketing manager requirements on a job description
Corporate marketing manager requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in corporate marketing manager job postings.
Sample corporate marketing manager requirements
- Minimum of a Bachelor's degree in Marketing or a related field
- Proven experience as a corporate marketing manager or similar role
- Strong understanding of marketing principles and practices
- Ability to analyze market research and develop marketing strategies
- Proficiency in MS Office and marketing software
Sample required corporate marketing manager soft skills
- Excellent communication and interpersonal skills
- Strong leadership and team management abilities
- Creative problem-solving skills
- Strong analytical and data-driven decision-making abilities
- Ability to adapt to changing market trends and customer needs
Corporate marketing manager job description example 1
JPMorgan Chase & Co. corporate marketing manager job description
JPMorgan Chase is looking for an experienced digital production manager to lead JPMorgan.com and JPMorganChase.com website production. You will be managing a team of designers and content producers with daily publication of multiple pages to these sites.
Responsibilities:
+ Manage a team of designers and content producers to ensure that priorities are set and objectives are met
+ Integrate agile methodology and efficiency tracking tools to bring improvements in speed and quality
+ Balance a sense of urgency with quality results among the team
+ Collaborate with LOB Marketing Leads when necessary to understand their objectives
+ Collaborate with third party agencies when necessary on strategic site projects
+ Partner with developers' manager to ensure both teams are in sync with BAU and special projects
+ Proactively identify opportunities for enhancements to the sites to improve LOB objectives
Key Qualifications:
+ You have at least 7-10 years experience managing a digital team
+ Experience effectively managing the productivity of your team, staffing properly, measuring results, identifying areas of improvement and solutions, and providing feedback and motivation to team members
+ Experience with agile, preferably in a non-developer environment
+ Experience working with a scalable content management system like AEM is preferred
+ Experience developing creative solutions in a team environment
+ A solid understanding of the digital creative development process and the ability to evaluate good UI/UX and provide helpful feedback
+ Ability to communicate effectively up and down the organization with data to support your POV
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans
Responsibilities:
+ Manage a team of designers and content producers to ensure that priorities are set and objectives are met
+ Integrate agile methodology and efficiency tracking tools to bring improvements in speed and quality
+ Balance a sense of urgency with quality results among the team
+ Collaborate with LOB Marketing Leads when necessary to understand their objectives
+ Collaborate with third party agencies when necessary on strategic site projects
+ Partner with developers' manager to ensure both teams are in sync with BAU and special projects
+ Proactively identify opportunities for enhancements to the sites to improve LOB objectives
Key Qualifications:
+ You have at least 7-10 years experience managing a digital team
+ Experience effectively managing the productivity of your team, staffing properly, measuring results, identifying areas of improvement and solutions, and providing feedback and motivation to team members
+ Experience with agile, preferably in a non-developer environment
+ Experience working with a scalable content management system like AEM is preferred
+ Experience developing creative solutions in a team environment
+ A solid understanding of the digital creative development process and the ability to evaluate good UI/UX and provide helpful feedback
+ Ability to communicate effectively up and down the organization with data to support your POV
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans
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Corporate marketing manager job description example 2
Hyatt Hotels corporate marketing manager job description
The Marketing Manager will be responsible for helping to shape the marketing strategy and for overseeing the day-to-day execution of initiatives for our corporate brand (Hyatt). They will play a key role in the strategy and execution of integrated campaigns, tactical marketing (e.g. paid digital media, email marketing), and storytelling content creation. To be successful, this candidate will need to be hands-on, creative, agile, and results driven. This highly collaborative Manager will also need to manage various levels of vendor and internal (Sales, Events, Digital, Loyalty, Corporate Comms, etc.) relationships and deliverables to successfully accomplish the role's goals. This position will report directly to the Director, Creative & Corporate Marketing.
**Qualifications:**
**Position Responsibilities / Essential Functions**
• Execution of integrated internal and external marketing plans (i.e. announcements, communications, promotions, etc.) including cross-functional collaboration.
• Manage the creative and content executions across key Hyatt-owned and paid channels (i.e., Website, Emails, Display Ads, Corporate Templates, etc.)
• Collaborate with cross-functional teams to plan, implement, and project manage initiatives
• Maintain knowledge of portfolio of competitive landscape and trends.
• Responsible for Corporate brand education within marketing and across corporate and regional teams.
• Demonstrate a commitment to Hyatt core values
• The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary
**Experience**
• 6 years brand/marketing experience required, proven success leading go-to-market campaigns from strategy to execution, noteworthy if inclusive of hospitality or travel categories.
• Must have a detailed understanding of all marketing tactics/channels, and be able to connect the dots strategically, creatively, and operationally.
• Proven organizational skills and strong attention to detail along with excellent written and verbal communication skills.
• Must be able to handle multiple high-profile projects, with superior project management skills, and thrive in a fast paced, highly matrixed organization.
• Ability to solve complex problems and interest in improving quality of work and processes.
• Ability to work collaboratively and influence cross-functional teams, and partner with vendors.
• Ability to work with creative resources, assign projects, and maintain a budget.
• Innovative and forward thinking, keeping up with the latest marketing and digital/social media trends. Proactively incorporating new ideas.
**Education**
• BA/BS in Marketing, Business Management, Communications, Advertising
**Computer Skills Needed to Perform this Job**
• Highly proficient in Microsoft Office Applications
• Adobe Creative Suite knowledge is a plus
**Additional Comments and Requirements**
• Ability to travel as required on a national basis (approximately 5-10%)
**Primary Location:** US-IL-Chicago
**Organization:** Hyatt Corporate Office, Chicago
**Pay Basis:** Yearly
**Job Level:** Full-time
**Job:** Marketing
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
**Qualifications:**
**Position Responsibilities / Essential Functions**
• Execution of integrated internal and external marketing plans (i.e. announcements, communications, promotions, etc.) including cross-functional collaboration.
• Manage the creative and content executions across key Hyatt-owned and paid channels (i.e., Website, Emails, Display Ads, Corporate Templates, etc.)
• Collaborate with cross-functional teams to plan, implement, and project manage initiatives
• Maintain knowledge of portfolio of competitive landscape and trends.
• Responsible for Corporate brand education within marketing and across corporate and regional teams.
• Demonstrate a commitment to Hyatt core values
• The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary
**Experience**
• 6 years brand/marketing experience required, proven success leading go-to-market campaigns from strategy to execution, noteworthy if inclusive of hospitality or travel categories.
• Must have a detailed understanding of all marketing tactics/channels, and be able to connect the dots strategically, creatively, and operationally.
• Proven organizational skills and strong attention to detail along with excellent written and verbal communication skills.
• Must be able to handle multiple high-profile projects, with superior project management skills, and thrive in a fast paced, highly matrixed organization.
• Ability to solve complex problems and interest in improving quality of work and processes.
• Ability to work collaboratively and influence cross-functional teams, and partner with vendors.
• Ability to work with creative resources, assign projects, and maintain a budget.
• Innovative and forward thinking, keeping up with the latest marketing and digital/social media trends. Proactively incorporating new ideas.
**Education**
• BA/BS in Marketing, Business Management, Communications, Advertising
**Computer Skills Needed to Perform this Job**
• Highly proficient in Microsoft Office Applications
• Adobe Creative Suite knowledge is a plus
**Additional Comments and Requirements**
• Ability to travel as required on a national basis (approximately 5-10%)
**Primary Location:** US-IL-Chicago
**Organization:** Hyatt Corporate Office, Chicago
**Pay Basis:** Yearly
**Job Level:** Full-time
**Job:** Marketing
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
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Corporate marketing manager job description example 3
Activision Blizzard corporate marketing manager job description
Your Platform
Activision Blizzard King plays a centralized role in the creation of epic entertainment by supporting our interactive gaming brands and studios with a diverse range of career opportunities across corporate functions such as Marketing, Communications, Legal, Human Resources and Finance. Located in our global headquarters in Santa Monica, we encompass equal parts agility, creativity and rigor to enhance the employee and player experience.
Your Mission
In this Manager role you will support all strategic planning and forecasting for investments across the global ABK portfolio. You will act as a business partner to Executive leaders and other leadership stakeholders in the development of strategic plans for the business, as well as support the CMO in the development of new analyses and business insights that drive improved decision making. Your focus will include global expense, budget management, consolidated reporting and strategic financial modeling. This role plays a central role in the evolution, consolidation and reporting of global spend, as well as helping promote modern thinking and assist in the implementation of efficiency enhancements in collaboration with stakeholders.
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
Annual Operating Plan / Quarterly Forecasting and intra-quarter trending (55%)
Partner to drive the annual operating plan / budgeting process - facilitating the creation of objectives and key results and ensuring that targets, budgets and plans cascade down to each organization and team within the function
Prepare various analyses that drive business insight and frame financial risks and opportunities
Provide financial analysis that evaluates new strategic initiatives for franchises, and provides thoughtful insight into the opportunities to evolve our marketing priorities, investments and organization
Ad hoc / Project work (35%)
Help implement processes to enhance investment tracking, visibility and streamlined reporting
Work with CMO and marketing organization to evaluate return on investment of our on-going marketing initiatives and of building internal capabilities vs external solutions
Process improvement (10%)
Drive standardization and effective evolution of the company's Hyperion-based financial planning system to drive efficiencies and meet business needs
Help automate standard processes and reporting to reduce reporting burden and increase sophistication and capacity for analysis
Player Profile
Minimum Requirements:
* Education: Bachelor's degree
* Prior Experience: Minimum of 5+ years of proven experience in Corporate FP&A role
* Exceptional quantitative and financial modeling
* Ability to thrive and multitask in a constantly evolving environment
* Able to vary work hours as needed to collaborate with global teammates
* Able to work independently, with limited direction
* Strong communication, writing, and presentation skills
* Excellent interpersonal skills at coordinating and consolidating inputs across multiple functions
* The highest standards of accuracy and attention to detail in a dynamic, multitasking environment
* Outstanding organizational, analytical, and problem-solving skills
* Proficiency in Excel and PowerPoint
* Knowledge of general accounting and financial planning
Pluses
* Experience with Hyperion and Essbase
* Experience in eSports, video game, software, or entertainment industries
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
Our World
Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty , World of Warcraft , Overwatch , Diablo , Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet.
Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered.
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision Blizzard is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.
Activision Blizzard King plays a centralized role in the creation of epic entertainment by supporting our interactive gaming brands and studios with a diverse range of career opportunities across corporate functions such as Marketing, Communications, Legal, Human Resources and Finance. Located in our global headquarters in Santa Monica, we encompass equal parts agility, creativity and rigor to enhance the employee and player experience.
Your Mission
In this Manager role you will support all strategic planning and forecasting for investments across the global ABK portfolio. You will act as a business partner to Executive leaders and other leadership stakeholders in the development of strategic plans for the business, as well as support the CMO in the development of new analyses and business insights that drive improved decision making. Your focus will include global expense, budget management, consolidated reporting and strategic financial modeling. This role plays a central role in the evolution, consolidation and reporting of global spend, as well as helping promote modern thinking and assist in the implementation of efficiency enhancements in collaboration with stakeholders.
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
Annual Operating Plan / Quarterly Forecasting and intra-quarter trending (55%)
Partner to drive the annual operating plan / budgeting process - facilitating the creation of objectives and key results and ensuring that targets, budgets and plans cascade down to each organization and team within the function
Prepare various analyses that drive business insight and frame financial risks and opportunities
Provide financial analysis that evaluates new strategic initiatives for franchises, and provides thoughtful insight into the opportunities to evolve our marketing priorities, investments and organization
Ad hoc / Project work (35%)
Help implement processes to enhance investment tracking, visibility and streamlined reporting
Work with CMO and marketing organization to evaluate return on investment of our on-going marketing initiatives and of building internal capabilities vs external solutions
Process improvement (10%)
Drive standardization and effective evolution of the company's Hyperion-based financial planning system to drive efficiencies and meet business needs
Help automate standard processes and reporting to reduce reporting burden and increase sophistication and capacity for analysis
Player Profile
Minimum Requirements:
* Education: Bachelor's degree
* Prior Experience: Minimum of 5+ years of proven experience in Corporate FP&A role
* Exceptional quantitative and financial modeling
* Ability to thrive and multitask in a constantly evolving environment
* Able to vary work hours as needed to collaborate with global teammates
* Able to work independently, with limited direction
* Strong communication, writing, and presentation skills
* Excellent interpersonal skills at coordinating and consolidating inputs across multiple functions
* The highest standards of accuracy and attention to detail in a dynamic, multitasking environment
* Outstanding organizational, analytical, and problem-solving skills
* Proficiency in Excel and PowerPoint
* Knowledge of general accounting and financial planning
Pluses
* Experience with Hyperion and Essbase
* Experience in eSports, video game, software, or entertainment industries
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
Our World
Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty , World of Warcraft , Overwatch , Diablo , Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet.
Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered.
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision Blizzard is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.
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Updated March 14, 2024
Updated March 14, 2024