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Corporate sales manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical corporate sales manager skills. We ranked the top skills for corporate sales managers based on the percentage of resumes they appeared on. For example, 10.5% of corporate sales manager resumes contained corporate sales as a skill. Continue reading to find out what skills a corporate sales manager needs to be successful in the workplace.

15 corporate sales manager skills for your resume and career

1. Corporate Sales

Here's how corporate sales managers use corporate sales:

Promoted to Corporate Sales Manager bypassing three management positions upon completion of college internship.
Direct duties included responsibility for corporate sales, and overseeing a telephone sales operation.

2. Booking

Here's how corporate sales managers use booking:

Provided follow up as well as walked clients through their event from moment of booking to post cruise relationship building.
Prepare internal booking reports, weekly activity sales report, quarterly action plans and assists with additional data collection.

3. Trade Shows

Here's how corporate sales managers use trade shows:

Managed trade shows on site as Forum Manager performing customer service, networking and logistical coordination of exhibit equipment.
Directed numerous national and regional trade shows presenting product capabilities.

4. Sales Strategies

Here's how corporate sales managers use sales strategies:

Maintained and cultivated existing client accounts while executing sales strategies to maximize profitability of the resort while ensuring guest satisfaction.
Customized sales strategies and targeted new business clients, while maintaining and expanding existing accounts through innovation and creativity.

5. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how corporate sales managers use cold calls:

Maximized quality and quantity of sales opportunities by developing a unique cold calling strategy.
Generated new business by cold calling, networking and creating effective PowerPoint marketing presentations.

6. Repeat Business

Repeat business refers to customers who repeatedly keep coming back to do business with one specific company. Some ways to receive repeat business involve offering personalised customer service, starting a loyalty program, giving out coupons, and offering freebies. These customers are considered loyal brand ambassadors who are responsible for creating good word of mouth for the business.

Here's how corporate sales managers use repeat business:

Worked directly with growers to develop and nurture working relationships and solidify long-term repeat business.
Increased repeat business utilizing relationship building skills and focusing on diverse customer expectations.

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7. Market Trends

Here's how corporate sales managers use market trends:

Monitored and analyzed competitors market trends, used information to drive revenues by soliciting discovered business.
Target corporate and social accounts based on market trends and past sales reports by developing promotional strategies.

8. Site Inspections

Site inspection is a series of regular activities aimed at creating and maintaining safe conditions and discovering unsafe practices, including safety regulations, working conditions, and other critical areas of the construction site. The site inspection is carried out using traditional field visit methods with a paper and pen checklist.

Here's how corporate sales managers use site inspections:

Generated proposals, negotiated/closed contracts, and conducted site inspections.
Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation outside sales calls, site inspections and written communication.

9. Relationship Building

Relationship building is the act of building a lasting social connection with people whether online or in person. It's a soft skill required for those going into marketing, communication, and every other field that requires dealing with the public to help them connect better with people. It's also great as a personal skill for gaining meaningful relationships that can help one in the future.

Here's how corporate sales managers use relationship building:

Secured account retention through contract management, positive customer service, and relationship building.
Maintain an active list of top clients to ensure continuous relationship building activities.

10. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how corporate sales managers use account management:

Total account management as required.
Train management and branch staff on follow up marketing programs, lead generation, sales techniques and account management.

11. Guest Rooms

A guest room is an assigned room at someone's house which is reserved for guests. It is a room or suite of rooms used or maintained for the accommodation of individuals to whom hospitality is extended for compensation.

Here's how corporate sales managers use guest rooms:

Book event space and guest rooms for corporate clientele by building trusting relationships through outside sales calls and client appreciation events.
Handle inquires about hotel and procedures to renting out our meeting rooms, banquet rooms, and guest rooms.

12. Direct Sales

Here's how corporate sales managers use direct sales:

Handled all direct sales marketing and special events, such as the Taste of Chicago, in both Illinois and Indiana.
Perform high revenue potential sales calls to ensure a successful direct sales program in accordance with established goals and objectives.

13. Corporate Market

Here's how corporate sales managers use corporate market:

Managed development of the Japanese Corporate market throughout the USA and Japan, which included wholesale and retail travel agencies.
Introduced San Juan's most prominent resort hotels to the corporate market and increased market share through creative sales.

14. Sales Presentations

Here's how corporate sales managers use sales presentations:

Delivered dynamic sales presentations to travel agencies and potential new corporate clients.
Contracted individual sales presentations to corporate clients and top producing travel agencies.

15. Business Relationships

Here's how corporate sales managers use business relationships:

Developed positive and productive business relationships.
Maintained excellent long term business relationships with clients based on trust and high quality service resulting in increased sales.

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What skills help Corporate Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on corporate sales manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all corporate sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for corporate sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What corporate sales manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young corporate sales managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

Do you want to know more?

List of corporate sales manager skills to add to your resume

The most important skills for a corporate sales manager resume and required skills for a corporate sales manager to have include:

Corporate Sales
Booking
Trade Shows
Sales Strategies
Cold Calls
Repeat Business
Market Trends
Site Inspections
Relationship Building
Account Management
Guest Rooms
Direct Sales
Corporate Market
Sales Presentations
Business Relationships
Corporate Clients
Sales Plan

Corporate Business
Sales Training
Sales Process
Market Segments
Sales Efforts
SMERF
Site Tours
Client Relationships
Room Nights
Sales Quota
RFP
Group Business
Sales Revenue
Delphi
Meeting Space
Group Sales
Sales Blitzes

Front Desk
Develop Opportunities
Local Market
Revenue Growth
ADR
Sales Reports
Hotel Services
Corporate Events
BEO
Community Events
Enterprise Sales
Room Blocks
Corporate Contracts
Sales Contracts
Client Events

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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