How To Become A Corporate Vice President Of Marketing: What It Is and Career Path

What is a corporate vice president of marketing and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Stephanie Dellande,

Richard Tate

There is more than meets the eye when it comes to being a corporate vice president of marketing. For example, did you know that they make an average of $64.21 an hour? That's $133,559 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a corporate vice president of marketing?

Stephanie Dellande

Professor, Menlo College

Most likely, some 2020 graduates are feeling discouraged about their future. Particularly for those in fields in which job opportunities are generally less abundant, e.g., communication, psychology, majority of the humanities. Young adults, ages 18-35 years, have experienced and/or are experiencing, directly or indirectly, some of the country's most difficult times, the great recession December 2007 - June 2009, for many much longer, and now the COVID-19 pandemic of 2020. Fortunately, or unfortunately, Congress has a significant role in determining the timeline of the fate of COVID-19 and a thriving economy. While the well-being (physical, financial, emotional, educational) of the American people is top of mind for this administration, if the economy is going to recover in a more expedient way, congress ultimately must agree to the administration's proposed recommendations, bills. If they do, recent graduates will likely be in good stead. It would be in the best interest of graduates to take a mindful approach (Celsi, Nelson, Dellande, Gilly, 2017) to their career. While the economy is in a state of collapse, young adults may have a difficult time launching their career. However, food for thought, accepting most any work although it may not be in a preferred field is suggested. Also recommended, while in a less desirable position, take advantage of or create opportunities to perform tasks related or only tangentially related to an aspirational career. Doing so will likely go a long way in helping to realize an ideal position.

ScoreCorporate Vice President Of MarketingUS Average

Salary

8.5

Avg. Salary $133,559

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 30.18%

male 69.82%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a corporate vice president of marketing

Explore corporate vice president of marketing education requirements

Most common corporate vice president of marketing degrees

Bachelor's

78.9 %

Master's

16.8 %

Doctorate

1.8 %

Start to develop specific corporate vice president of marketing skills

Skills	Percentages
Email Marketing	7.46%
Digital Marketing	7.03%
Content Marketing	6.69%
Brand Management	6.13%
Corporate Strategy	4.90%

Complete relevant corporate vice president of marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New corporate vice presidents of marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a corporate vice president of marketing based on U.S. Bureau of Labor Statistics data and data from real corporate vice president of marketing resumes.

Research corporate vice president of marketing duties and responsibilities

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Work closely with district operations managers and co-op advertising agencies.

Get corporate vice president of marketing experience

Generally, it takes 8-10 years to become a corporate vice president of marketing. The most common roles before becoming a corporate vice president of marketing include marketing director, marketing vice president team lead and vice president.

Prepare your corporate vice president of marketing resume

When your background is strong enough, you can start writing your corporate vice president of marketing resume.

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